1938 LaSalle Production - GM Heritage Center

A front opening hood is used. Since there is no center
hood hinge a crease, similar to and in keeping with the
fender crease, extends from the cowl to the radiator
ornament. With this clever design, the hood is lifted by
pushing upward on the characteristic LaSalle radiator
ornament. This upward motion releases the hood latch
and a continuation of the movement lifts the hood which
is hinged at the cowl. Springs are provided which
securely hold the hood in its raised position. Reversing
the motion first lowers the hood and then latches it in
position. A safety catch holds the hood closed in case the
operator fails to latch it by pulling down the ornament.
Another feature contributing to LaSalle's lower appearance
is the relocation of the stainless steel belt
mouldings. These are of new design having three parallel
grooves, and are placed below the body belt curve.
Running boards are separated from the front and rear
fenders preventing the collection of dirt and water.
They are fully covered with rubber and have a chrome
strip across each end for decorative treatment.
Massive door handles are smoothly rounded and
curve snugly to the door panel for safety. They are
mounted integrally without exposed screws.
Rear View: The LaSalle rear view is one harmonious
blend of smooth, flowing lines in which trunk,
fenders and tail lamps have a symmetrical part.
The uniquely designed tail lamps on the previous
LaSalle are retained. They appear to be moulded into the
rear fenders. Each lamp has rectangular shaped lens assuring
illumination to the sides of the car as well as
directly to the rear. This is of great safety and convenience
to the driver when backing up at night. Reflector
buttons are placed below each lamp as another safety
feature in the event of a burned out bulb.
The trunk is of the same large size as before and has
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