1938 LaSalle Production - GM Heritage Center

GENERAL MOTORS
CORPORATION
Bulwark Behind Cadillac Progress
Cadillac-LaSalle sales leadership is due in large measure to th<
administrative, engineering, and financial services renderec
through Cadillac's affiliation with General Motors.
Largest in the industry, General Motors' very dominant
alone lends prestige and buying confidence to people consider
ing the purchase of a Cadillac or LaSalle. Through its owi
mechanical excellence and engineering superiorities, Cadilla<
in turn lends prestige
and personnel
ability to all other
General Motors
cars. For this very
reason, it is of primary
importance
to the Corporation
to insure the
continued leadership
of Cadillac in
the fine car field.
Cadillac engineers
are in con-
General Motors Building, Detroit, Mich.
stant contact with General Motors Research Laboratories
headed by one of the industry's most famous engineers, C. F
Kettering. Here hundreds of scientists and engineers, equippec
with the finest lab'
oratory devices
are constantly
striving to im
prove the develop'
ment of the auto
mobile. Cadilla<
uses these facil
ities as a consul'
tant service to hav<
their own specific
developments investigated.
In addition to the table model and the drafting board, experimental
Cadillacs and LaSalles equipped with new devices of al.
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