1938 LaSalle Production - GM Heritage Center

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Bulletin No. 23 October 1. <strong>1938</strong> CADILLAC INSECT SCREENS FOR ALL SERIES CADILLAC Insect Screens are designed to provide protection for the radiator and grille from the unsightly blotches and clogging effect of insects being smashed against the front end of the car while it is in motion. The presence of insects on the radiator obstructs the flow of air through the radiator causing the car to overheat and necessitates a service operation to clean and blow out the radiator. These screens are constructed of a strong fine mesh wire screen that prevents any small insects from staining the chromium grille and clogging the air passages in the radiator. This wire is rust proofed and will retain its neat appearance. The screen is reinforced with several wires at intervals of one inch thus giving the screen extra strength and a pleasing appearance. Cadillac Insect Screens have a flexible metal binding around the edge which makes it possible to crown the screen and give it the exact shape of the grille that it is to fit. This metal binding is a distinct improvement over the conventional cloth binding in that it will not fray, discolor, broil., or lose its shape. The screen is held in place by ^ ^> ,"-> a new type metal fastener—two Installed pronged springs attached to a Local Tux KM rit chromium button. The prongs slip through eyes in the screen and snugly clasp ons of the bars in the grille leaving only the button in view. B\ this method the screen is held securely in place and flat against the radiator grille, \nother outstanding feature of these locking buttons is that they simplify the removal and replacement of the screen. Ordering Specifications Part Installed No. Description Series Price 1427218 Insect Screen 1427983 Insect Screen 38-61... 2.50 1427249 Insect Screen 38-60S. 2.50 1427250 Insect Screen 1426078 Insect Screen 37-50. . . 2.25 1426079 Insect Screen 37-60, 65 70. 75 and 85 2.50 1426076 Insect Screen 36-60. . . 1426077 Insect Screen 36-70, 75, 80 and 2.50 1426075 Insect Screen 36-.50, 35-50, 350 2.25
Bulletin No. 24 October 1, <strong>1938</strong> BLUE CORAL PRODUCTS FOR BEAUTIFYING THE CAR Cadillac Blue Coral does not actually add a finish to the car. Rather, it brings out all of the sheen and beauty of the original finish. Its action is restorative and protective. Blue Coral may be used with equally good results on all types of automobile finishes, such as lacquer, dulux and baked enamel. After the Blue Coral has removed the grit and grime from the finish and made it lustrous and shiny, Cadillac Blue Coral Sealer is applied to give the job durability and lasting beauty. Cadillac Blue Coral Sealer Cadillac Blue Coral CADILLAC Blue Coral does more than just put a brilliant polish on the finish of the car—it removes all dirt and traffic film, burnishes the finish, and brings out the original luster of the color as well. The action of Blue Coral is simple. It removes all the accumulated dirt and grime and gets down to the duco or lacquer. Continued rubbing burnishes the finish and restores all of the original color and luster remaining in the finish. There is little danger of removing an appreciable amount of the car's finish, as the abrasive is very fine—muchmore so than in ordinary cleaners and polishes. Blue Coral takes a little longer to apply because it does not contain harsh abrasives or quick-acting paint removers, but it does a much belter job. Cadillac Blue Coral Sealer is a special compound that penetrates into the pores of the car finish, effectively sealing them against the most destructive effects of snow, rain, and fog. By applying the sealer immediately after Blue Coral, the car may be washed any number of times without ill effects. This treatment is particularly effective in protecting the finish from the weathering effects of sun and traffic film which cause fading and discoloration. One of the simplest ways of keeping the finish free from dust and grit is by the use of the Cadillac Blue Coral Prophylactic dust cloth. Cadillac Blue Coral Prophylactic The Cadillac Blue Coral Prophylactic will wipe clean any lacquered surface that is dusty or dirty. 11 is woven of specially selected fibre and impregnated with Cadillac Blue Coral ingredients. (over) 1. CLEANS 2. BURNISHES 3. POLISHES 4. SEALS
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1938 LaSalle Production Total Produ
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iurelcaco., KocK falls, Illinois, w
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S P E C I F I C A T I O N S ENGINE
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6 Pelham Gray 020155 Desert Sand 94
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The standard configuration for each
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Three 5019 sedan chassis, 2272637,
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Code No. Trim No. 30 Tan Pattern Cl
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assembled in Canada. 8. As with oth
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Your L AS A L L E An Owner's Manual
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You will want to know— As THE OWN
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Right Gasoline The LaSalle V-8 engi
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Cooling Liquid Level The radiator f
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nstruments and Controls Comfort and
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Temperature Indicator The temperatu
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Lighting Controls Two types of ligh
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Locks and Keys Maximum protection i
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Starting the Engine Automatic featu
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Cadillac-LaSalle Service As a purch
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Authorized Service Stations We want
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Suggestions for Safer Driving Every
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Starting the Car Skillful driving i
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Night Driving The first requirement
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Mountain Driving In going up a stee
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High Speed Driving Your LaSalle aut
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Gasoline Economy The number of actu
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ubrication In order that your LaSal
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the owner must estimate the lowest
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Under normal driving conditions, dr
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Lubrication Schedule Lubrication Nu
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aintenance Suggestions Body The bod
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new plugs if the old plugs are badl
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Cooling System The attention requir
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Whenever anti-freeze is to be insta
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Wheels and Tires Use of Jack—The
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Electrical Storage Battery—The St
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License Data Engine Number: 2270001
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„ Copy 0 0 «°T »£*! 0VE Copyr
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Right Gasoline The LaSalle V-8 engi
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Instruments and Controls Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical box, the battery must be
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Air Cleaner Remove air cleaner filt
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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drop back to its point of attachmen
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standpoint and in view of the resul
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equal length steering cross rods mo
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sorbers have more power to control
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esistor to body movements that it i
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day practically all car owners reco
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ake support plate, hence only one s
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Because' of longer wheelbases and g
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Hotchkiss Drive The Cadillac-LaSail
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L A S A L L E A P P E A R A N C E I
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A front opening hood is used. Since
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INTERIOR L U X U R Y Greater Comfor
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may easily enter the car from eithe
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In front of the driver is the instr
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UNISTEEL T U R R E T T O P B O D Y
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Weatherproofing and Sealing Every p
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Convertible Sedan 5 Passenger Touri
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CADILLAC SIXTY America's Fastest an
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Front View: One of the new Sixty's
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door supporting arm 01 even stronge
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From the side the dynamic quality o
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suggests racing car speed, and conc
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one-half times as much outward visi
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• 129 •
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CADILLAC CUSTOM V-EIGHT Cadillac's
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grille from the fender fronts. Ther
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inches. The new Cadillac Custom V-8
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The Cadillac V-8 5-Passenger Sedan
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CADILLAC Most Magnificent FLEETWOOD
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door and trunk lid frames. Every st
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The windshield is higher, wider, ou
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inches more tonneau length and leg
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added to the luxurious Fleetwood eq
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FRONT SEAT MOVES 4-" FROM REAR POSI
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FRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC FLEETWOOD 7-PASSENGER SEDA
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CADILLAC FLEETWOOD 5-PASSENGER FORM
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CADILLAC FLEETWOOD 7-PASSENGER FORM
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CADILLAC FLEETWOOD 2-PASSENGER COUP
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CADILLAC FLEETWOOD 5-PASSENGER COUP
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OPERA SEATS OPTIONAL EQUIPMENT EXTR
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CADILLAC FLEETWOOD TOWN CAR STYLE N
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For the first time the revered pres
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modern design blend into the upperm
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Additional features of the new auxi
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FRONT SEAT MOVES 4" FROM REAR POSIT
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220}
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CADILLAC SIXTEEN 5-PASSENGER SEDAN-
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CADILLAC SIXTEEN 7-PASSENGER IMPERI
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CADILLAC SLXTEEN 7-PASSENGER FORMAL
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CADILLAC SIXTEEN 2-PASSENGER COUPE
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•220J
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CADILLAC SIXTEEN CONVERTIBLE SEDAN
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SIXTEEN CYLINDER ENGINE The 1938 Ca
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for the twelve. Furthermore, as the
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at higher speeds and to be very pro
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Crankcase and Cylinder Block xIn ge
Page 309 and 310: The nine main bearings assure resis
Page 311 and 312: LUBRICATION SYSTEM E*ngine lubricat
Page 313 and 314: conical spring at the bottom of eac
Page 315 and 316: cylinders of a bank draw from the s
Page 317 and 318: more of the radiator is covered by
Page 319 and 320: clutch. N« spring dampeners are re
Page 321 and 322: This has been accomplished by using
Page 323 and 324: In cars using the conventional fron
Page 325 and 326: are used for durability. Drums are
Page 327 and 328: CADILLAC FLEETWOOD BUSINESS CARS Ca
Page 329 and 330: LUBRICATION AGREEMENT The value of
Page 331 and 332: CAD ILL AG - LaS ALLE Owner Service
Page 333 and 334: CADILLAC MASTER RADIO The new Cadil
Page 335 and 336: CADILLAC FLEETWOOD RADIO The new Ca
Page 337 and 338: HEATER-DEFROSTER The new Cadillac H
Page 339 and 340: LUGGAGE EQUIPMENT Luggage equipment
Page 341 and 342: MAJOR POINTS OF COMPARISON Cadillac
Page 343 and 344: MAJOR POINTS OF COMPARISON-Cont'd S
Page 345 and 346: RODS AND PINS—Cont'd LaSalle Is w
Page 347 and 348: DETAILED SPECIFICATIONS-Confd VALVE
Page 349 and 350: IGNITION—Cont'd LaSalle Amperage
Page 351 and 352: CLUTCH—Cont'd DETAILED LaSalle ^
Page 353 and 354: DETAILED SPRINGS—Cont'd LaSalle F
Page 355 and 356: FRAME-Cont'd Width, maximum DETAILE
Page 357 and 358: - & • B m Clack Clock llaaible Wh
Page 359: CADILLAC -LaSALLE Exclusive Accesso
Page 363 and 364: Bulletin No. 25 October I, 1038 CAD
Page 365 and 366: Bulletin M». 26 October I, L938 i
Page 367 and 368: Bulletin No. 27 October 1, 1983 MOT
Page 369 and 370: AUTOMATIC BATTERY FILLER FOR ALL SE
Page 371 and 372: Bulletin No. 33 October 1. 193» GL
Page 373 and 374: Bulletin No. M October I. 19)18 SEA
Page 375 and 376: Bulletin No. 35 October 1, 1938 CAD
Page 377 and 378: Bulletin No. 36A. October 1. 1938 V
Page 379 and 380: CADILLAC An Owner's Manual covering
Page 381 and 382: You will want to know— RIGHT AWAY
Page 383 and 384: Cooling Liquid Level Tire Pressure
Page 385 and 386: Temperature Indicator The temperatu
Page 387 and 388: Locks and Keys Maximum protection i
Page 389 and 390: Cadillac-LaSalle Service Owner Serv
Page 391 and 392: Suggestions for Safer Driving Carbo
Page 393 and 394: Night Driving The first requirement
Page 395 and 396: High Speed Driving Your Cadillac au
Page 397 and 398: ubrication In order that your Cadil
Page 399 and 400: Under normal driving conditions, dr
Page 401 and 402: aintenance Suggestions Body The bod
Page 403 and 404: Cooling System The attention requir
Page 405 and 406: Wheels and Tires Use of Jack—The
Page 407 and 408: License Data Engine Numbers: Series
Page 409 and 410: CADILLAC^LASALLE PRELIMINARY SERVIC
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Contents Page Body 5 Body Styles 5
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Cadillac-LaSaile Preliminary Servic
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Cadillac-LaSalle Preliminary Servic
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Colors for 1938 Model Cadillac and
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The Instructions, Illustrationa, Al
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UPHOLSTERY c . Carpets, Seats, Cush
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Series CONVERTIBLE TOPS-ROOF COVERI
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UPHOLSTERY Carpets, Seats, Cushions
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'.Serie* l : -CONVERTIBLE TOPS-ROOF
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