1938 LaSalle Production - GM Heritage Center

door supporting arm 01 even stronger ana more reliable
design. The Cadillac crest is in the center of the trunk
door. A heavy T-shaped lid handle and large chrome
hinges are used.
New tail lamps appear to flow from the rear edge
of the rear fenders. Each lamp lens is uniquely designed
to give lateral illumination over the entire rear of the
car for greater night driving safety. A reflector button
is placed below each lens for safety in the event of a
burned-out bulb. Distinctive chrome decorative treatment
is used.
Each of the new wide single bar bumpers carries two
vertical guards. Bumpers have a novel raised panel in
their center with the name "Cadillac" in script.
INTERIOR COMFORT
New richness is provided in the Sixty's interior.
There are six upholstery selections in tan or gray
Bedford cords, plain or ribbed broadcloths. These
cloths are of even higher quality, comparable with
the new Cadillac V-8. The pleated trim mode is used
on the seat backs, while the seat cushions are plain.
Front Compartment: A noteworthy improvement to
passenger comfort is the unobstructed front compartment
floor. Since the shifting lever is now on the
steering column, three people may ride on the front
seat in entire comfort and without interference to
the driver. In addition, the front floor is perfectly level
in spite of its lowness.
REVISED 12-15-37
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