1938 LaSalle Production - GM Heritage Center

CADILLAC CUSTOM
V-EIGHT
Cadillac's Traditional Fine Car
The reputation of Cadillac in the fine car field and the
long list of Cadillac owners of fifteen to thirty years'
standing have been the evolutionary result of constant
devotion to the building of large fine cars which provide
all to be desired in roominess and comfort, yet have
every engineering advancement conducive to ease of
handling and outstanding performance.
The Cadillac Custom V-8, formerly the Series 65,
carries on this Cadillac tradition. This motor car has
been designed expressly for those who wish the feeling
of security and stability which comes from large cars,
yet insist on a maximum possible amount of meaneuverability.
Other cars provide mere bulk, but bulk does not
necessarily provide comfort and stability or fleetness
and driving enjoyment.
More women drove large Cadillacs last year than
ever before because of their superior ease of handling.
The new Cadillac Custom V-8 makes an even greater
appeal to their motoring pleasure with greatly increased
driving visibility, greater performance and more effortless
shifting by placing the lever on the steering column.
Yet, in addition to driving ease, roominess has also
been improved by longer, wider, lower bodies. These
are of all-steel construction.
The 1938 Cadillac Custom V-8 is available in three
body styles. In addition to the five passenger Touring
Sedan, there is a Sedan-Division and a Convertible
Sedan, thus making available a wider selection of
traditionally fine Cadillacs below the price of the more
luxurious Fleetwood.
REVISED 12-15-37
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