1938 LaSalle Production - GM Heritage Center

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„ Copy 0 0 «°T »£*! 0VE Copyright 1937 by GENERAL MOTORS SALES CORP. Printed in U. S. A. You are a valued customer of the Cadillac Motor Car Division. Wc arc anxious, therefore, that you secure the best of service from your car, and we have prepared this book to help you. We welcome any suggestions or questions* at any time regarding this book, our Authorized Service Stations, or the car itself. Service Department CADILLAC MOTOR CAR DIVISION General Motors Sales Corp. »In writing to us on matters pertaining to your car, always give the engine number. The engine number location is described on page 56. Page 3
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1938 LaSalle Production Total Produ
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iurelcaco., KocK falls, Illinois, w
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S P E C I F I C A T I O N S ENGINE
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6 Pelham Gray 020155 Desert Sand 94
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The standard configuration for each
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Three 5019 sedan chassis, 2272637,
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Code No. Trim No. 30 Tan Pattern Cl
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assembled in Canada. 8. As with oth
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Your L AS A L L E An Owner's Manual
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You will want to know— As THE OWN
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Right Gasoline The LaSalle V-8 engi
Page 24 and 25: Cooling Liquid Level The radiator f
Page 26 and 27: nstruments and Controls Comfort and
Page 28 and 29: Temperature Indicator The temperatu
Page 30 and 31: Lighting Controls Two types of ligh
Page 32 and 33: Locks and Keys Maximum protection i
Page 34 and 35: Starting the Engine Automatic featu
Page 36 and 37: Cadillac-LaSalle Service As a purch
Page 38 and 39: Authorized Service Stations We want
Page 40 and 41: Suggestions for Safer Driving Every
Page 42 and 43: Starting the Car Skillful driving i
Page 44 and 45: Night Driving The first requirement
Page 46 and 47: Mountain Driving In going up a stee
Page 48 and 49: High Speed Driving Your LaSalle aut
Page 50 and 51: Gasoline Economy The number of actu
Page 52 and 53: ubrication In order that your LaSal
Page 54 and 55: the owner must estimate the lowest
Page 56 and 57: Under normal driving conditions, dr
Page 58 and 59: Lubrication Schedule Lubrication Nu
Page 60 and 61: aintenance Suggestions Body The bod
Page 62 and 63: new plugs if the old plugs are badl
Page 64 and 65: Cooling System The attention requir
Page 66 and 67: Whenever anti-freeze is to be insta
Page 68 and 69: Wheels and Tires Use of Jack—The
Page 70 and 71: Electrical Storage Battery—The St
Page 72 and 73: License Data Engine Number: 2270001
Page 76 and 77: As THE OWNER of a new LASALLE You w
Page 78 and 79: Cooling Liquid Level Tire Pressure
Page 80 and 81: Temperature Indicator The temperatu
Page 82 and 83: Locks and Keys Maximum protection i
Page 84 and 85: Cadillac-LaSalle Si ervtce Owner As
Page 86 and 87: Suggestions Carbon Monoxide fin- Sa
Page 88 and 89: Night Driving The first requirement
Page 90 and 91: High Speed Driving Your LaSalle aut
Page 92 and 93: ubrication In order that your LaSal
Page 94 and 95: Under normal driving conditions, dr
Page 96 and 97: ^Maintenance Suggestions Engine Bod
Page 98 and 99: Cooling System The attention requir
Page 100 and 101: Wheels and Tires Use of Jack—The
Page 102 and 103: License Data Engine Number: 2270001
Page 105 and 106: CADILLAC- DATA BOOK SEPTEMBER 10, 1
Page 107 and 108: 1938 Program: I N D E X T O C O N T
Page 109 and 110: T H E N E W C A D I L L A C S The G
Page 111 and 112: 1938 L A SALLE Cadillac Designed BO
Page 113 and 114: 1938 C A D I L L A C SIXTY America'
Page 115 and 116: CADILLAC CUSTOM A Traditionally Lar
Page 117 and 118: CADILLAC Magnificent Among Fine Car
Page 119 and 120: CADILLAC Establishes a New High Eve
Page 121 and 122: At the receiving room every connect
Page 123 and 124: Developed for and first used by Cad
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kinds, are continually being tested
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CADILLAC V-TYPE ENGINE DESIGN The O
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quently to cancel each other, the i
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strate, hold the ruler on the desk
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the oil is reduced and oil consumpt
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V-Type Design Is Inherently More Ec
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TWO V-EIGHT ENGINES FOR 1938 Cadill
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forward part of the engine do not p
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soft, inexpensive cylinder block ir
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full compression and more efficient
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of these journals and their crankpi
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Valve Mechanism All Cadillac-built
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directly to the cooling water where
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In conventional carburetors this bo
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The concentric designed fuel chambe
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with that from the end cylinders, g
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throughout the speed range from max
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The control switch is of the push-p
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improves accessibility for servicin
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overflow pipe until it passes throu
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esult of the engine's cooler operat
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chain. Oil is conducted from the ce
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C L U T C H All series of Cadillac
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trick manipulation of the clutch or
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checked individually and then match
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V-EIGHT CHASSIS Chassis for all new
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frame design with kick-up over the
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within the car as it is driven over
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LaSalle and Cadillac Sixty, while t
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outside the frame side bar because
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Double Ride Stabilizers Ride stabil
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Springs are rigidly attached at the
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ing surface of cast iron moulded to
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On some cars the hand brake acts up
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The differential housing is cylindr
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L A SALLE P E R F O R M A N C E The
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Higher, wider fender catwalks also
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exposed chrome plated hinges and a
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in a new neutral shade which matche
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down the tonneau side. The padded p
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The center panel is an expensive mo
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INSULATION LaSalle's Steel Body is
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Running boards are separated from t
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PI < 5 m D LASALLE Interior Dimensi
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CADILLAC SIXTY A P P E A R A N C E
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On each panel are three groups of l
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The Sixty has the new smooth instru
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of these is the construction and mo
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into an area heretofore restricted.
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thickly padded center arm rest has
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C A D I L L A C SIXTY INTERIOR DIME
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EXTERIOR APPEARANCE Front View: The
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streamlined ends, in each of which
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have high, protruding transmission
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00 CADILLAC CUSTOM V-8 Interior Dim
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tion with Fleetwood, thus complemen
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cumbersomeness so typical of other
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Running boards are separated from t
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Looking outward from the new Fleetw
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CADILLAC FLEETWOOD 5-PASSENGER SEDA
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CADILLAC FLEETWOOD 5-PASSENGER TOWN
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CADILLAC FLEETWOOD 5-PASSENGER SEDA
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CADILLAC FLEETWOOD 7-PASSENGER IMPE
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220f—
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FRONT SEAT MOVES 4" FROM REAR POSIT
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fRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC FLEETWOOD CONVERTIBLE COUP
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CADILLAC FLEETWOOD CONVERTIBLE SEDA
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CADILLAC SIXTEEN Establishes a New
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SIXTEEN EXTERIOR STYLING The new Ca
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CADILLAC SIXTEEN INTERIORS Fleetwoo
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Garnish mouldings and paneling are
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CADILLAC 5-PASSENGER STYLE NO. 9019
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CADILLAC SIXTEEN 5-PASSENGER TOWN S
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CADILLAC SIXTEEN 7-PASSENGER SEDAN
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CADILLAC SIXTEEN 5-PASSENGER FORMAL
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FRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC SIXTEEN 5-PASSENGER COUPE
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CADILLAC SIXTEEN CONVERTIBLE COUPE
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CADILLAC SIXTEEN TOWN CAR STYLE NO.
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Advantages of Sixteen Cylinders Six
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size and increasing fuel economy. T
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placing these short engines well in
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v Engine Mounting The engine is sup
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X necting rods. Two grooves inside
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with the previously mentioned main
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frame crossmember to the left hand
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N From each pump water is forced di
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the generator and its driving wheel
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SIXTEEN CHASSIS To complement its s
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proves roadability by reducing roll
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Three point manual adjustment is pr
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welded into position to increase ho
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SERVICE AS A SALES AID The high sta
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NEW SERVICE CONTRACT The Cadillac-L
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CADILLAC-LaSALLE Exclusive Accessor
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CADILLAC STANDARD RADIO The 1938 mo
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ADVERSE WEATHER LIGHTS Cadillac Fog
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REAR COMPARTMENT HOT WATER HEATER T
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SEAT COVERS Cadillac Sea-Breeze Sea
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MAJOR POINTS OF COMPARISON-Confd Ca
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DETAILED SPECIFICATIONS ENGINE LaSa
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DETAILED SPECIFICATIONS-Cont'd TIMI
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FUEL—Cont'd Carburetor type Up or
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GENERATOR—Cont'd Generator normal
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REAR AXLE—-Cont'd LaSalle Minimum
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DETAILED SPECIFICATIONS-ContV* BRAK
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DETAILED SPECIFICATIONS-Confd BEARI
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? 3 IM Salt* v-8 (38-81) 1M* Styiti
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Bulletin No. 23 October 1. 1938 CAD
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BLUE CORAL (Continued) The Prophyla
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CADILLAC CLEANEKS (Continued) Cadil
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LUGGAGE CASES (Continued) The Wardr
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Ordering Specifications Part List N
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AUTOMATIC. BATTERY FILLER (Continue
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GLARE SHIELD (Continued) attached b
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WEDGE TYPE SEAT CUSHION The versati
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Part Number Ordering Specifications
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VENTILATING HEATER-DEFROSTER (Conti
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Copyright 1937 by GENERAL MOTORS SA
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Right Gasoline Right Engine Oil The
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Instruments and Controls Comfort an
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Lighting Controls the hand control
Page 388 and 389:
Starting the Engine Automatic featu
Page 390 and 391:
Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical Storage Battery—The St
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Air Cleaner All Series Remove air c
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Copyright 1937 by GENERAL MOTORS SA
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The 38-series Cadillac-LaSalle cars
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6 Cadillac-LaSalle Preliminary Serv
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8 Cadillac-LaSaile Preliminary Serv
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10 Cadillac-LaSaile Preliminary Ser
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12 Cadillac-LaSalle Preliminary Ser
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24 Cadillac-LaSaile Preliminary Ser
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COLOR COMBINATIONS (Continued) x Co
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COLOR COMBINATION FOR 1938 SERIES C
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B 4-0000 Series 38-50, 60, 60», 65
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Series B6.000 38-50,60, 60$, 65, 7
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B 4.0000 38-50, 60, 60s, 65, 75, 90
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38-9059. 38-9067. PART NO. Genuine
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1938 LaSalle Production - GM Heritage Center

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