1938 LaSalle Production - GM Heritage Center

Bulletin No. 24
October 1, 1938
BLUE CORAL PRODUCTS FOR BEAUTIFYING THE CAR
Cadillac Blue Coral does not actually add a
finish to the car. Rather, it brings out all of the
sheen and beauty of the original finish. Its action
is restorative and protective. Blue Coral may be
used with equally good results on all types of
automobile finishes, such as lacquer, dulux and
baked enamel.
After the Blue Coral has removed the grit and
grime from the finish and made it lustrous and
shiny, Cadillac Blue Coral Sealer is applied to
give the job durability and lasting beauty.
Cadillac Blue Coral Sealer
Cadillac Blue Coral
CADILLAC Blue Coral does more than just
put a brilliant polish on the finish of the
car—it removes all dirt and traffic film,
burnishes the finish, and brings out the original
luster of the color as well.
The action of Blue Coral is simple. It removes
all the accumulated dirt and grime and gets down
to the duco or lacquer. Continued rubbing burnishes
the finish and restores all of the original
color and luster remaining in the finish.
There is little danger of removing an appreciable
amount of the car's finish, as the abrasive is
very fine—muchmore so than in ordinary cleaners
and polishes. Blue Coral takes a little longer to
apply because it does not contain harsh abrasives
or quick-acting paint removers, but it does a much
belter job.
Cadillac Blue Coral Sealer is a special compound
that penetrates into the pores of the car finish,
effectively sealing them against the most destructive
effects of snow, rain, and fog. By applying
the sealer immediately after Blue Coral, the car
may be washed any number of times without ill
effects. This treatment is particularly effective in
protecting the finish from the weathering effects
of sun and traffic film which cause fading and
discoloration. One of the simplest ways of keeping
the finish free from dust and grit is by the use of
the Cadillac Blue Coral Prophylactic dust cloth.
Cadillac Blue Coral
Prophylactic
The Cadillac Blue Coral Prophylactic will wipe
clean any lacquered surface that is dusty or dirty.
11 is woven of specially selected fibre and impregnated
with Cadillac Blue Coral ingredients.
(over)
1. CLEANS 2. BURNISHES 3. POLISHES 4. SEALS