1938 LaSalle Production - GM Heritage Center

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CADILLAC-LaSALLE Exclusive Accessories For 1938 Price Master Radio. $79.50 Standard Radio 65.00 Fleetwood Radio 95.00 Heater-Defroster (Front Compartment) 26.50 Heater-Defroster (Front and Rear Compartment) 42.50 Spotlight 18.50 Fog Lights (Pair) 17.50 Luggage (Striped Tweed Ducoid) Wardrolette 42.5O Aviatrix (Ladies) 32.50 Aviator (Men) 35.00 Wheel Discs, Cadillac and LaSalle (Each) 4.00 Wheel Trim Rings (Each) 1.50 Flexible Steering Wheel 15.00 License Frames (Pair) 5.50 Fleetwood Robe (To Match Car Upholstery) 47.50 Double Alpaca Robe 30.00 Alpaca and Plush Robe 30.00 Sea Breeze Seat Covers (Per Seat) 7.50 Moto-Pack 6.85 Automatic Battery Filler 7.50 Hinge Mirror 4.50 Y » o /LaS. 2.25 Insect Screens ^ C a d 2 5 Q Clock (Instrument Panel, LaSalle). 12.50 Cadillac & LaSalle Accessory Groups LaSalle Series 38-50 GROUP B GROUP A D Clock Clock Flexible Wheel Flexible Wheel License Frames List $27.50 Wheel T>iscs List $49.00 GROUP A R—5 GROUP A R—6 Clock Clock Flexible Wheel Flexible Wheel 5—Trim Rings License Frames License Frames 6—Trim Rings List $40.50 List $42.00 Cadillac Series 38-60, 65, 75 GROUP A Flexible Wheel License Frames Wheel Discs List $36.50 • 236 •
CADILLAC MASTER RADIO The new Cadillac Master Radio is the finest motor car radio that has ever been produced. It has tremendous volume, making possible exceptionally long range reception, and its tone reproduction is unusually clear and natural with no distortion or blasting. This outstanding new radio is a compact single unit set which is mounted behind the instrument panel. The speaker fits directly behind the grille in the panel and uses the entire panel as a baffle. The tenite control knobs matching the other controls on the instrument panel are mounted on all cars in production. Dummy shafts are used to hold the knobs in place on cars not equipped with a radio. The new Cadillac Master has an output of 14-watts, the greatest yet achieved by any motor car radio. Despite this great output, however, there is no increase in current drain due to the use of a new type, more efficient circuit. • 237»
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1938 LaSalle Production Total Produ
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iurelcaco., KocK falls, Illinois, w
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S P E C I F I C A T I O N S ENGINE
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6 Pelham Gray 020155 Desert Sand 94
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The standard configuration for each
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Three 5019 sedan chassis, 2272637,
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Code No. Trim No. 30 Tan Pattern Cl
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assembled in Canada. 8. As with oth
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Your L AS A L L E An Owner's Manual
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You will want to know— As THE OWN
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Right Gasoline The LaSalle V-8 engi
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Cooling Liquid Level The radiator f
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nstruments and Controls Comfort and
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Temperature Indicator The temperatu
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Lighting Controls Two types of ligh
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Locks and Keys Maximum protection i
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Starting the Engine Automatic featu
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Cadillac-LaSalle Service As a purch
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Authorized Service Stations We want
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Suggestions for Safer Driving Every
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Starting the Car Skillful driving i
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Night Driving The first requirement
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Mountain Driving In going up a stee
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High Speed Driving Your LaSalle aut
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Gasoline Economy The number of actu
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ubrication In order that your LaSal
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the owner must estimate the lowest
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Under normal driving conditions, dr
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Lubrication Schedule Lubrication Nu
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aintenance Suggestions Body The bod
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new plugs if the old plugs are badl
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Cooling System The attention requir
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Whenever anti-freeze is to be insta
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Wheels and Tires Use of Jack—The
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Electrical Storage Battery—The St
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License Data Engine Number: 2270001
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„ Copy 0 0 «°T »£*! 0VE Copyr
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Right Gasoline The LaSalle V-8 engi
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Instruments and Controls Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical box, the battery must be
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Air Cleaner Remove air cleaner filt
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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drop back to its point of attachmen
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standpoint and in view of the resul
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equal length steering cross rods mo
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sorbers have more power to control
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esistor to body movements that it i
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day practically all car owners reco
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ake support plate, hence only one s
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Because' of longer wheelbases and g
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Hotchkiss Drive The Cadillac-LaSail
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L A S A L L E A P P E A R A N C E I
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A front opening hood is used. Since
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INTERIOR L U X U R Y Greater Comfor
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may easily enter the car from eithe
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In front of the driver is the instr
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UNISTEEL T U R R E T T O P B O D Y
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Weatherproofing and Sealing Every p
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Convertible Sedan 5 Passenger Touri
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CADILLAC SIXTY America's Fastest an
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Front View: One of the new Sixty's
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door supporting arm 01 even stronge
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From the side the dynamic quality o
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suggests racing car speed, and conc
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one-half times as much outward visi
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CADILLAC CUSTOM V-EIGHT Cadillac's
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grille from the fender fronts. Ther
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inches. The new Cadillac Custom V-8
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The Cadillac V-8 5-Passenger Sedan
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CADILLAC Most Magnificent FLEETWOOD
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door and trunk lid frames. Every st
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The windshield is higher, wider, ou
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inches more tonneau length and leg
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added to the luxurious Fleetwood eq
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FRONT SEAT MOVES 4-" FROM REAR POSI
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FRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC FLEETWOOD 7-PASSENGER SEDA
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CADILLAC FLEETWOOD 5-PASSENGER FORM
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CADILLAC FLEETWOOD 7-PASSENGER FORM
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CADILLAC FLEETWOOD 2-PASSENGER COUP
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CADILLAC FLEETWOOD 5-PASSENGER COUP
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OPERA SEATS OPTIONAL EQUIPMENT EXTR
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CADILLAC FLEETWOOD TOWN CAR STYLE N
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For the first time the revered pres
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modern design blend into the upperm
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Additional features of the new auxi
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FRONT SEAT MOVES 4" FROM REAR POSIT
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220}
Page 281: CADILLAC SIXTEEN 5-PASSENGER SEDAN-
Page 285: CADILLAC SIXTEEN 7-PASSENGER IMPERI
Page 289 and 290: CADILLAC SLXTEEN 7-PASSENGER FORMAL
Page 291: CADILLAC SIXTEEN 2-PASSENGER COUPE
Page 294 and 295: •220J
Page 297: CADILLAC SIXTEEN CONVERTIBLE SEDAN
Page 301 and 302: SIXTEEN CYLINDER ENGINE The 1938 Ca
Page 303 and 304: for the twelve. Furthermore, as the
Page 305 and 306: at higher speeds and to be very pro
Page 307 and 308: Crankcase and Cylinder Block xIn ge
Page 309 and 310: The nine main bearings assure resis
Page 311 and 312: LUBRICATION SYSTEM E*ngine lubricat
Page 313 and 314: conical spring at the bottom of eac
Page 315 and 316: cylinders of a bank draw from the s
Page 317 and 318: more of the radiator is covered by
Page 319 and 320: clutch. N« spring dampeners are re
Page 321 and 322: This has been accomplished by using
Page 323 and 324: In cars using the conventional fron
Page 325 and 326: are used for durability. Drums are
Page 327 and 328: CADILLAC FLEETWOOD BUSINESS CARS Ca
Page 329 and 330: LUBRICATION AGREEMENT The value of
Page 331: CAD ILL AG - LaS ALLE Owner Service
Page 335 and 336: CADILLAC FLEETWOOD RADIO The new Ca
Page 337 and 338: HEATER-DEFROSTER The new Cadillac H
Page 339 and 340: LUGGAGE EQUIPMENT Luggage equipment
Page 341 and 342: MAJOR POINTS OF COMPARISON Cadillac
Page 343 and 344: MAJOR POINTS OF COMPARISON-Cont'd S
Page 345 and 346: RODS AND PINS—Cont'd LaSalle Is w
Page 347 and 348: DETAILED SPECIFICATIONS-Confd VALVE
Page 349 and 350: IGNITION—Cont'd LaSalle Amperage
Page 351 and 352: CLUTCH—Cont'd DETAILED LaSalle ^
Page 353 and 354: DETAILED SPRINGS—Cont'd LaSalle F
Page 355 and 356: FRAME-Cont'd Width, maximum DETAILE
Page 357 and 358: - & • B m Clack Clock llaaible Wh
Page 359 and 360: CADILLAC -LaSALLE Exclusive Accesso
Page 361 and 362: Bulletin No. 24 October 1, 1938 BLU
Page 363 and 364: Bulletin No. 25 October I, 1038 CAD
Page 365 and 366: Bulletin M». 26 October I, L938 i
Page 367 and 368: Bulletin No. 27 October 1, 1983 MOT
Page 369 and 370: AUTOMATIC BATTERY FILLER FOR ALL SE
Page 371 and 372: Bulletin No. 33 October 1. 193» GL
Page 373 and 374: Bulletin No. M October I. 19)18 SEA
Page 375 and 376: Bulletin No. 35 October 1, 1938 CAD
Page 377 and 378: Bulletin No. 36A. October 1. 1938 V
Page 379 and 380: CADILLAC An Owner's Manual covering
Page 381 and 382: You will want to know— RIGHT AWAY
Page 383 and 384:
Cooling Liquid Level Tire Pressure
Page 385 and 386:
Temperature Indicator The temperatu
Page 387 and 388:
Locks and Keys Maximum protection i
Page 389 and 390:
Cadillac-LaSalle Service Owner Serv
Page 391 and 392:
Suggestions for Safer Driving Carbo
Page 393 and 394:
Night Driving The first requirement
Page 395 and 396:
High Speed Driving Your Cadillac au
Page 397 and 398:
ubrication In order that your Cadil
Page 399 and 400:
Under normal driving conditions, dr
Page 401 and 402:
aintenance Suggestions Body The bod
Page 403 and 404:
Cooling System The attention requir
Page 405 and 406:
Wheels and Tires Use of Jack—The
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License Data Engine Numbers: Series
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CADILLAC^LASALLE PRELIMINARY SERVIC
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Contents Page Body 5 Body Styles 5
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Cadillac-LaSaile Preliminary Servic
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Cadillac-LaSalle Preliminary Servic
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Colors for 1938 Model Cadillac and
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The Instructions, Illustrationa, Al
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UPHOLSTERY c . Carpets, Seats, Cush
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Series CONVERTIBLE TOPS-ROOF COVERI
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UPHOLSTERY Carpets, Seats, Cushions
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'.Serie* l : -CONVERTIBLE TOPS-ROOF
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1938 LaSalle Production - GM Heritage Center

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