1938 LaSalle Production - GM Heritage Center

V-Type Design Is Inherently More
Economical
Economy of operating an automobile can only be judged
by the entire duration of car ownership. It is the total
cost of maintenance and repairs in addition to expenditures
for gasoline and oil which determine whether or
not a car is economical to own. In summarizing, consider
these exclusive economy features obtainable only
in Cadillac or LaSalle through the employment of the
inherently balanced 90° V-8 engines:
Economy of longer, more dependable engine life
through simplicity and absence of vibration
in design.
Economy of a short, rugged, three bearing
crankshaft.
Economy of equal distribution of fuel mixture.
Economy of more positive engine cooling.
Economy of more efficient lubrication.
Economy in engine space.
These six inherent advantages in engine design alone,
without reference to Cadillac excellence in manufacture,
prove the superiority of Cadillac and LaSalle over all
makes of straight eight design.
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