1938 LaSalle Production - GM Heritage Center

tion with Fleetwood, thus complementing its superlative
engines and chassis and providing Cadillac-Fleetwood
owners with the finest and most luxurious
coachcraft obtainable. Cadillac is the only fine car
today offering custom coachwork for the lowest
investment!
The outstanding features of individuality and distinction
for which Fleetwood craftsmanship has long
been famed reach new peaks of reality in the Cadillac
Fleetwoods for 1938. These fine cars have more
generous roominess in every dimension and more
luxurious appointments than have ever been provided
in a motor car before. The most fastidious of fine car
customers will be unusually pleased, for the new
Cadillac Fleetwood reflects so much visible luxury and
such scrupulous attention to minute detail over all other
fine cars that those who desire highest quality will
really want Fleetwood this year.
Steel Coachwork
Construction
Fleetwood has always devoted a great deal of attention
to the most advanced and progressive methods of coachwork
fabrication. Fleetwood was the first to provide
custom coachwork with the one-piece steel Turret Top,
the greater safety and comfort of which far surpassed
the old style fabric and wire mesh top construction.
The Turret Top is employed on all enclosed Fleetwood
types, including the Formal Sedans and Town
Car. Leather is applied oyer the steel in these models.
The newest and most important advancement in coachwork
construction is the introduction of an all-steel
structural body by Fleetwood this year. The safety of
steel is now combined with the luxuriousness of interiors
in every Cadillac Fleetwood. In order to provide
individuality in style and design among the various
custom types, wood is used in body sills and in rear
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