1938 LaSalle Production - GM Heritage Center

CADILLAC
SIXTEEN
Establishes a New High Standard of the World
The creation and introduction of the first sixteen cylinder
passenger car by Cadillac in 1930 reaffirmed
Cadillac's reputation, previously established many years
before, of being the Standard of the World in motor
car design.
Cadillac's standards of excellence, both in engineering
and manufacture, prerequisite to building the
world's finest and most luxurious motor car, are necessarily
the highest and most envied in the industry.
That these same standards of excellence are rigidlyadhered
to in building Cadillac Fleetwood, Cadillac
V-8, Cadillac Sixty and LaSalle is ample justification
of the greater value in-built in every motor car at
Cadillac.
Cadillac, however, has never rested upon her worldrenowned
laurels. "Progress Means Change." Although
the first V-16 established standards never approximated
by any other fine car builder, Cadillac
engineers continued to strive toward lifting those
standards even higher.
For 1938 Cadillac revolutionizes her own World's
Standards by the introduction of a motor car embracing:
The First 135 Degree Sixteen Cylinder V-type
Engine.
A Completely Redesigned Chassis Providing
Greater Durability and Comfort.
Coachcraft Which Surpasses Every Fleetwood
Tradition.
The 1938 Cadillac Sixteen establishes a new high
Standard of the World in Performance, Smoothness.
Comfort and Luxury.
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