1938 LaSalle Production - GM Heritage Center

Front View: One of the new Sixty's most unique
and distinguishing exterior features is the new radiator
grille. The massive grille is wider and lower than
heretofore. The vee is more deeply curved. Detailed
treatment is entirely new with pronounced accent on
horizontal lines which curve backward around the vee
to break sharply outward into streamlined vanes
flowing into the hood side panels. More important
than dynamic beauty, this new grille improves cooling
by affording greater air distribution over the core face.
A new Cadillac crest appears on widespread wings
upon the hood top panel above the grille. The radiator
ornament has been modified to conform with
the lower, longer lines of the new Sixty series.
Long streamlined headlamps are mounted on and
appear to be partially submerged in the higher, wider
fender catwalks. Headlamps are ducoed to match
the fenders except for a chrome rib down the top
centerline which adds to the streamlined effect. Distinctive
projections on the fenders below each headlamp
carry three vertical chrome bars. The Sixty's
sharply veed windshield slopes rearwardly at an angle
of 39 degrees into the smooth Turret Top.
Side View: Here one can best appreciate the lengthy
appearance of the new Sixty.
The hood opens at the front and is hinged at the
cowl. A center crease replacing the hood hinge, is
similar to and in keeping with the fender creases. The
hood latch, controlled by the radiator ornament,
operates in the same manner as the LaSalle hood. It
has a safety catch which holds the hood down in the
event the operator fails to latch it.
REVISED 12-15-37
• 119 •