1938 LaSalle Production - GM Heritage Center

door and trunk lid frames. Every structural member
contributing to strength and rigidity is of highest grade
steel.
Fleetwood
I nspection
Fleetwood coachwork includes most thorough weather
and sound insulation. Two noteworthy improvements
have been made for 1938. A heavy rubber mold is
cemented to the inner top position and completely
down the back wall of the trunk. The mold prevents
transmission of sound to the interior of the car.
Two thicknesses of asphalt treated felt are applied to
the solid steel floor for protection against heat and cold.
The floor is also scientifically indented against sound
resonance and these identations are filled with felt
material. Covering the floor insulation is the new heavy
pile plush carpeting which provides weather insulation
as well as rich atmosphere in the rear compartment.
The combination of all-steel construction, Turret
Top and thorough insulation and sound proofing provide
the Cadillac Fleetwoods with a degree of safety and
comfort exclusive among fine cars.
DIGNIFIED STYLING
The luxuriousness of Fleetwood coachcraft is apparent
in their exterior styling. One is at once impressed with
the modern dignity of the new Fleetwoods and their
generous proportions about which there is no air of
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