1938 LaSalle Production - GM Heritage Center

LUBRICATION
AGREEMENT
The value of the Lubrication Agreement to Cadillac distributors
and dealers is no longer questioned. This single
service has brought over a million calls to distributors' and
dealers' service stations since it was introduced by Cadillac
in 1931.
The Cadillac-LaSaile Lubrication Agreement is based on the
idea of tnutal advantage to .both the car otvner and the service
station—intended to assure owner satisfaction through regular,
expert service at a saving to the owner.
By purchasing his lubrication work in advance, the owner
receives Cadillac lubrication and inspection service at lOOOmile
intervals for a period of 12,000 miles at a price reduction
of more than 2 5 per cent.
The Lubrication Agreement includes all lubrication operations
on a schedule recommended by Cadillac engineers and
all lubricants except the engine oil which it is the owner's
responsibility to add between the regular 1000-mile inspections.
It also includes two changes of rear axle and transmission
lubricant and six changes of engine oil in addition to
lubrication of all chassis points.
Although the sale of Lubrication Agreements is primarily a
service department activity, the benefits that a salesman may
secure from having his customers as Lubrication Agreement
holders will justify considerable effort on his part to sell one
of these agreements to each new car purchaser.
The prices of the Lubrication Agreement are as follows:
$3~1.6o
LaSalle 38-50
Cadillac 38-60 31.00
Cadillac 38-65 35.00
Cadillac 38-75 35.00
Cadillac 38-90 45.00
Repeat sale business can be secured more easily if owners
return regularly to the dealer's service station. Periodic contacts
secured through the sale of Lubrication Agreements assure
satisfactory operation of the car, correction of any misunderstanding
that might occur, and advance information on
the owner's plans for future purchases.
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