1938 LaSalle Production - GM Heritage Center

added to the luxurious Fleetwood equipment. The
clock is mounted in the center of the front seat back on
a wood garnish panel. This panel extends the full width
of the seat back of all Imperial Sedans, Imperial Formal
Sedans, Town Gars and Convertible Sedans with glass
division. In Five-Passenger Formal and Town Sedans
the clock is mounted in the cloth in the center of the
front seat back.
Natural burled and straight grained walnut is used
in a new pleasingly modern design for door panels and
garnish mouldings. The new instrument board is dark
brown with harmonizing plastic center panel and
burled walnut finish on the instrument group panel and
glove box door.
The softness and high lustre of upholstery fabrics
which lend such a rich atmosphere to the Fleetwood
interiors are the result of special textiles manufactured
to Fleetwood specifications. Only 100% imported
Australian virgin wool is used because its longer fibre
produces the finest and softest cloths. Fabrication requires
an extended period of time under controlled
temperatures and humid air. The finished cloth is then
allowed to set and is actually cured, resulting in the
most lustrous fabrics of highest quality.
The new fabrics for Fleetwood are in seven exclusive
Weise patterns and cannot be duplicated. The pleated
trim mode is used which is the most luxurious style of
trimming yet designed.
Both front and rear compartment seat cushions and
backs are fitted with Marshall springs padded with
lamb's wool. Only by sinking into the soft depths of
these resilient cushions can the full measure of comfort
of their construction be realized.
In spite of much lower floors they are level and completely
and snugly covered with plush carpeting.
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