1938 LaSalle Production - GM Heritage Center

NEW SERVICE CONTRACT
The Cadillac-LaSalle Service Contract offers new owners
economical mechanical maintenance on Cadillac-LaSalle cars.
The Service Contract covers all necessary maintenance work—
on both chassis and body, including material and labor—for
the first 12,000 miles or first year, as low as $6.25 per month
including lubrication.
The service is rendered at the regular 1,000-mile intervals
when the car is brought in for lubrication and includes everything
except tires, anti-freeze, accessory repairs, accident
work and appearance service.
Through the medium of the Service Contract the salesman
can tell the owner exactly how much it will cost him to operate
his new Cadillac or LaSalle for the first year or 12,000 miles
for both lubrication and mechanical repairs.
The purchaser of a Service Contract must first purchase a
Lubrication Agreement. When an owner's car is covered by
both he is assured of trouble-free operation of his car for as
little as % of a cent per mile.
One of the most powerful talking points that a salesman can
have is—economy of up-keep. With these two plans, Cadillac
salesmen have plenty of ammunition to blast asunder any
myths as to high cost of maintenance that may exist in the
minds of their prospects.
Remember to explain that the purchasers of either of these
service plans may use them anywhere in the United States
where the Cadillac Authorized Service Sign is displayed. The
owner does not buy from any one Cadillac distributor or dealer
—rather he purchases in advance, the privilege of having his
service work done by trained Cadillac service men anywhere
in the country.
The prices of the Service Contract and Lubrication Agreement
are totaled below:
First Year
Average Cost
Lubrication Service Per
Agreement* Contract Total Month
LaSalle 38-50 $32.75 $42.25 $75.00 $ 6.25
Cadillac 38-60 32.75 47.25 80.00 6.67
Cadillac 38-65 36.75 50.75 87.50 7.46
Cadillac 38-75 36.75 58.2 5 95.00 7.92
Cadillac 38-90 48.00 82.00 130.00 10.83
*Price of Lubrication Agreement includes oil change at 1000
miles when sold with Service Contract.
The salesman who sells the Service Contract to his customers
is assured of three things that mean much to his future welfare:
1. Most efficient and economical operation of the owner's
Cadillac or LaSalle.
2. Maintained contact with the owner.
3. Thorough goodwill of the owner for himself, his distributor,
dealer, and Cadillac-LaSalle.
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REVISED 12-15-37