1938 LaSalle Production - GM Heritage Center

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WEDGE TYPE SEAT CUSHION The versatile, comfortable Wedge Type Seal Cushions are designed to be used against the seat back or flat on the seat itself. This type of cushion is indispensable to small persons. They are covered with Sea-Breeze fabric lo match the seat covers. These cushions are fdled with kapoc and bound with leather- £ * fj( ) elte material, making ihem long ^ J Vj.'' 1 lasting and extremely serviceable. K x l r u Ordering Specifications Part Number Description Series Model 11347.50 1434729 143-1728 1434859 1434727 1434860 1429550 1134861 1431862 1434863 1134864 1429547 1429545 1129516 1429539 1429548 1429519 1129550 1129551 1429552 1129553 1129555 1429556 1429558 1129536 1129537 1129539 I 129540 1129512 1129543 1129541 1129511 1418915 1129715 Sea Breeze Seat Cover 39-50, 61 Coupe Sea Breeze Seat Cover 39-50 2 Door Sedan—Front. . Sea Breeze Seat Cover 39-50, 61 4 Door Sedan—Front Sea Breeze Seat Cover 39-50 2 Door Sedan—Rear. Sea Breeze Seat Cover 39-50, 61 4 Door Sedan—Rear Sea Breeze Seat Cover 39-60S Front Sea Breeze Seat Cover 39-60S Rear Sea Breeze Seat Cover 39-75 5 and 7 Sedan—Front. Sea Breeze Seat Cover 39-75 5 Formal Sedan—Front Sea Breeze Seat Cover 39-75 2 and 5 Coupe.—Front . Sea Breeze Seat Cover 39-75 5 and 7 Sedan—Rear Sea Breeze Seat Cover 38-50, 61 Coupe Sea Breeze Seat Cover 38-50 2 Door Sedan—Front. . Sea Breeze Seat Cover 38-50, 61 4 Door Sedan—Front . . Sea Breeze Seat Cover 38-50, 37-50 Rear Sedan Sea Breeze Seat Cover Sea Breeze Seat Cover. Sea Breeze Seat Cover. Sea Breeze Seat Cover. Sea Breeze Seat Cover. Sea Breeze Seal Cover Sea Breeze Seat Cover Sea Breeze Seat Cover Sea Breeze Seat Cover 38-75.... Sea Breeze Seat Cover 37-50, 60 Sea Breeze Seal (lover Sea Breeze Seat Cover Sea Breeze Seat Cover Sou Breeze Seal Cover Sea Breeze Seat Cover Sea Breeze Seal Cover Sea Breeze Seat Cover Wedjje Type Seal Cushion Cool Cushion 38-61 4 Door Sedan—Rear.... . ...38-60S Front 38-60S Rear 38-65 Sedan—Front 38-65 Sedan—Rear 38-75 5 and 7 Sedan—Front. . 38-75 5 Formal Sedan—Front. . 37-50, 60 .37-50, 38-50 .37-60, 65, 70 .37-65, 70, 75, 85. . 37-75, 85 37-75, 85 .37-70 All All .2 and 5 Coupe. . 5 and 7 Sedan—Rear. . 2 Coupe—Front 2 Door Sedan . Front 4 Door Sedan . . . Rear Sedan . Rear Sedan . Front Sedan Rear 5 and 7 Sedan . . Rear Town Sedan. . . . . Coupe .All . .All Installed Price Per Seat $8.25 . 8.25 . .8.25 . .8.25 . .8.25 . .8.25 . 8.25 . 8.25 8.25 . .8.25 . .8.25 . .8.25 . .8.25 . 8.25 . .8.25 . . 8.25 . .8.25 . 8.25 . 8.25 . .8.25 . .8.25 . .8.25 . .8.25 . .8.25 . .8.25 .8.25 .8.25 .8.25 . 8.25 .8.25 . .8.25 . 8.25 . . 3.50 . 2.95 PRINTED IN U.S.
Bulletin No. 35 October 1, <strong>1938</strong> CADILLAC SPORT BAG THE Cadillac Sport Bag is designed primarily for use as a sport or week-end dullle bag. It is big enough to handle all the clothing needs for a week-end of fishing, hunting or boating, yet not too big to be ideal for carrying your golf or tennis things back and forth from the club. », >*. 1'-^«. ^ The bag is designed for heavy duty. It is made of finest topgrain cowhide, reinforced so it will hold its shape whether empty or full. Handles are of a new design, unusually comfortable to grip. The zipper opening assures maximum accessibility and the lock eliminates the risk of tampering with its contents. Despite its utility the bag is unusually smart in appearance, in its new rich shade of russet S tan. Tax Extra The Cadillac Aerolite Case fills the long-felt need for a bag for short trips of one or two days' duration or week-ends, where only a minimum of extra clothing is needed. Though small in size, 12 inches high by 18 inches long and 4 inches deep, the Cadillac Aerolite Case has ample room for two or three extra shirts, pajamas, and two special compartments for socks, underclothing, handkerchiefs and ties, as well as a toilet kit. The separating partition makes everything instantly available without rummaging. The case is sturdily made of the same finest quality genuine cowhide leather as the Sport Bag and all trim and lining features are identical case and is equipped withalock. CADILLAC AEROLITE CASE quality and appearance. V zipper provides full opening of the ^ 1 1 w9 J LOCAL in ^ J- "-^ Tax Loral Kxtra
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1938 LaSalle Production Total Produ
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iurelcaco., KocK falls, Illinois, w
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S P E C I F I C A T I O N S ENGINE
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6 Pelham Gray 020155 Desert Sand 94
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The standard configuration for each
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Three 5019 sedan chassis, 2272637,
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Code No. Trim No. 30 Tan Pattern Cl
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assembled in Canada. 8. As with oth
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Your L AS A L L E An Owner's Manual
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You will want to know— As THE OWN
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Right Gasoline The LaSalle V-8 engi
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Cooling Liquid Level The radiator f
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nstruments and Controls Comfort and
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Temperature Indicator The temperatu
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Lighting Controls Two types of ligh
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Locks and Keys Maximum protection i
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Starting the Engine Automatic featu
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Cadillac-LaSalle Service As a purch
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Authorized Service Stations We want
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Suggestions for Safer Driving Every
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Starting the Car Skillful driving i
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Night Driving The first requirement
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Mountain Driving In going up a stee
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High Speed Driving Your LaSalle aut
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Gasoline Economy The number of actu
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ubrication In order that your LaSal
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the owner must estimate the lowest
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Under normal driving conditions, dr
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Lubrication Schedule Lubrication Nu
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aintenance Suggestions Body The bod
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new plugs if the old plugs are badl
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Cooling System The attention requir
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Whenever anti-freeze is to be insta
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Wheels and Tires Use of Jack—The
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Electrical Storage Battery—The St
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License Data Engine Number: 2270001
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„ Copy 0 0 «°T »£*! 0VE Copyr
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Right Gasoline The LaSalle V-8 engi
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Instruments and Controls Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical box, the battery must be
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Air Cleaner Remove air cleaner filt
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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drop back to its point of attachmen
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standpoint and in view of the resul
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equal length steering cross rods mo
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sorbers have more power to control
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esistor to body movements that it i
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day practically all car owners reco
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ake support plate, hence only one s
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Because' of longer wheelbases and g
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Hotchkiss Drive The Cadillac-LaSail
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L A S A L L E A P P E A R A N C E I
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A front opening hood is used. Since
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INTERIOR L U X U R Y Greater Comfor
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may easily enter the car from eithe
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In front of the driver is the instr
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UNISTEEL T U R R E T T O P B O D Y
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Weatherproofing and Sealing Every p
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Convertible Sedan 5 Passenger Touri
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CADILLAC SIXTY America's Fastest an
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Front View: One of the new Sixty's
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door supporting arm 01 even stronge
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From the side the dynamic quality o
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suggests racing car speed, and conc
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one-half times as much outward visi
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• 129 •
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CADILLAC CUSTOM V-EIGHT Cadillac's
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grille from the fender fronts. Ther
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inches. The new Cadillac Custom V-8
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The Cadillac V-8 5-Passenger Sedan
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CADILLAC Most Magnificent FLEETWOOD
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door and trunk lid frames. Every st
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The windshield is higher, wider, ou
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inches more tonneau length and leg
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added to the luxurious Fleetwood eq
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FRONT SEAT MOVES 4-" FROM REAR POSI
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FRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC FLEETWOOD 7-PASSENGER SEDA
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CADILLAC FLEETWOOD 5-PASSENGER FORM
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CADILLAC FLEETWOOD 7-PASSENGER FORM
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CADILLAC FLEETWOOD 2-PASSENGER COUP
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CADILLAC FLEETWOOD 5-PASSENGER COUP
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OPERA SEATS OPTIONAL EQUIPMENT EXTR
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CADILLAC FLEETWOOD TOWN CAR STYLE N
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For the first time the revered pres
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modern design blend into the upperm
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Additional features of the new auxi
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FRONT SEAT MOVES 4" FROM REAR POSIT
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220}
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CADILLAC SIXTEEN 5-PASSENGER SEDAN-
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CADILLAC SIXTEEN 7-PASSENGER IMPERI
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CADILLAC SLXTEEN 7-PASSENGER FORMAL
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CADILLAC SIXTEEN 2-PASSENGER COUPE
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•220J
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CADILLAC SIXTEEN CONVERTIBLE SEDAN
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SIXTEEN CYLINDER ENGINE The 1938 Ca
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for the twelve. Furthermore, as the
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at higher speeds and to be very pro
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Crankcase and Cylinder Block xIn ge
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The nine main bearings assure resis
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LUBRICATION SYSTEM E*ngine lubricat
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conical spring at the bottom of eac
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cylinders of a bank draw from the s
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more of the radiator is covered by
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clutch. N« spring dampeners are re
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This has been accomplished by using
Page 323 and 324: In cars using the conventional fron
Page 325 and 326: are used for durability. Drums are
Page 327 and 328: CADILLAC FLEETWOOD BUSINESS CARS Ca
Page 329 and 330: LUBRICATION AGREEMENT The value of
Page 331 and 332: CAD ILL AG - LaS ALLE Owner Service
Page 333 and 334: CADILLAC MASTER RADIO The new Cadil
Page 335 and 336: CADILLAC FLEETWOOD RADIO The new Ca
Page 337 and 338: HEATER-DEFROSTER The new Cadillac H
Page 339 and 340: LUGGAGE EQUIPMENT Luggage equipment
Page 341 and 342: MAJOR POINTS OF COMPARISON Cadillac
Page 343 and 344: MAJOR POINTS OF COMPARISON-Cont'd S
Page 345 and 346: RODS AND PINS—Cont'd LaSalle Is w
Page 347 and 348: DETAILED SPECIFICATIONS-Confd VALVE
Page 349 and 350: IGNITION—Cont'd LaSalle Amperage
Page 351 and 352: CLUTCH—Cont'd DETAILED LaSalle ^
Page 353 and 354: DETAILED SPRINGS—Cont'd LaSalle F
Page 355 and 356: FRAME-Cont'd Width, maximum DETAILE
Page 357 and 358: - & • B m Clack Clock llaaible Wh
Page 359 and 360: CADILLAC -LaSALLE Exclusive Accesso
Page 361 and 362: Bulletin No. 24 October 1, 1938 BLU
Page 363 and 364: Bulletin No. 25 October I, 1038 CAD
Page 365 and 366: Bulletin M». 26 October I, L938 i
Page 367 and 368: Bulletin No. 27 October 1, 1983 MOT
Page 369 and 370: AUTOMATIC BATTERY FILLER FOR ALL SE
Page 371 and 372: Bulletin No. 33 October 1. 193» GL
Page 373: Bulletin No. M October I. 19)18 SEA
Page 377 and 378: Bulletin No. 36A. October 1. 1938 V
Page 379 and 380: CADILLAC An Owner's Manual covering
Page 381 and 382: You will want to know— RIGHT AWAY
Page 383 and 384: Cooling Liquid Level Tire Pressure
Page 385 and 386: Temperature Indicator The temperatu
Page 387 and 388: Locks and Keys Maximum protection i
Page 389 and 390: Cadillac-LaSalle Service Owner Serv
Page 391 and 392: Suggestions for Safer Driving Carbo
Page 393 and 394: Night Driving The first requirement
Page 395 and 396: High Speed Driving Your Cadillac au
Page 397 and 398: ubrication In order that your Cadil
Page 399 and 400: Under normal driving conditions, dr
Page 401 and 402: aintenance Suggestions Body The bod
Page 403 and 404: Cooling System The attention requir
Page 405 and 406: Wheels and Tires Use of Jack—The
Page 407 and 408: License Data Engine Numbers: Series
Page 409 and 410: CADILLAC^LASALLE PRELIMINARY SERVIC
Page 411 and 412: Contents Page Body 5 Body Styles 5
Page 413 and 414: Cadillac-LaSaile Preliminary Servic
Page 415 and 416: Cadillac-LaSalle Preliminary Servic
Page 421 and 422: Cadillac-LaSaile Preliminary Servic
Page 425 and 426:
Cadillac-LaSaile Preliminary Servic
Page 427 and 428:
Cadillac-LaSalle Preliminary Servic
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Page 431 and 432:
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Colors for 1938 Model Cadillac and
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The Instructions, Illustrationa, Al
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UPHOLSTERY c . Carpets, Seats, Cush
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Series CONVERTIBLE TOPS-ROOF COVERI
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UPHOLSTERY Carpets, Seats, Cushions
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'.Serie* l : -CONVERTIBLE TOPS-ROOF
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1938 LaSalle Production - GM Heritage Center

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