1938 LaSalle Production - GM Heritage Center

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grille from the fender fronts. There is a "V-8" monogram on the upper right side of the grille and a newly designed Cadillac crest at the top center. Headlamps are mounted to the fenders upon streamlined pillars carrying horizontal chrome mouldings which follow the curve of the streamlined nose. Side View Side View: From the side, the new Cadillac V-8 portrays dignified symmetry with its rear quarter pillar inclined at an opposed angle to the windshield. A new belt moulding, extending from radiator grille to back of the body accentuates the appearance of length. The moulding is placed below the inset panels which completely surround all three side windows. Hood louvres are similar in novel treatment to those on the Cadillac Sixty providing a note of distinction on all Cadillacs. Distinguished Rear Appearance Running boards are separated from the fenders and are entirely rubber covered except for die-cast chromed • 133 •
streamlined ends, in each of which are five thin longitudinal vanes. Rear View: From the rear the Cadillac V-8 resembles a Town Sedan. In keeping with the dignity of the larger Cadillacs the two pane rear window of the Cadillac V-8 is plain without mouldings and the trunk is similar in design to the previous model though of much larger capacity. INTERIOR ROOMINESS AND COMFORT Higher, two and three-quarter inches wider doors greatly improve ease of entering or leaving the Cadillac V-8. In addition, seat cushions are not only wider at the Spacious Rear Compartment hips but are much wider at the shoulders. This important improvement in roominess amounts to an increased shoulder width of two and one-quarter inches in front, and four and one-quarter inches in the rear. Leg room also has been increased four and one-quarter • 134«
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1938 LaSalle Production Total Produ
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iurelcaco., KocK falls, Illinois, w
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S P E C I F I C A T I O N S ENGINE
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6 Pelham Gray 020155 Desert Sand 94
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The standard configuration for each
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Three 5019 sedan chassis, 2272637,
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Code No. Trim No. 30 Tan Pattern Cl
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assembled in Canada. 8. As with oth
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Your L AS A L L E An Owner's Manual
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You will want to know— As THE OWN
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Right Gasoline The LaSalle V-8 engi
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Cooling Liquid Level The radiator f
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nstruments and Controls Comfort and
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Temperature Indicator The temperatu
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Lighting Controls Two types of ligh
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Locks and Keys Maximum protection i
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Starting the Engine Automatic featu
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Cadillac-LaSalle Service As a purch
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Authorized Service Stations We want
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Suggestions for Safer Driving Every
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Starting the Car Skillful driving i
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Night Driving The first requirement
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Mountain Driving In going up a stee
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High Speed Driving Your LaSalle aut
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Gasoline Economy The number of actu
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ubrication In order that your LaSal
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the owner must estimate the lowest
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Under normal driving conditions, dr
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Lubrication Schedule Lubrication Nu
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aintenance Suggestions Body The bod
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new plugs if the old plugs are badl
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Cooling System The attention requir
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Whenever anti-freeze is to be insta
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Wheels and Tires Use of Jack—The
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Electrical Storage Battery—The St
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License Data Engine Number: 2270001
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„ Copy 0 0 «°T »£*! 0VE Copyr
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Right Gasoline The LaSalle V-8 engi
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Instruments and Controls Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical box, the battery must be
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Air Cleaner Remove air cleaner filt
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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drop back to its point of attachmen
Page 180 and 181: standpoint and in view of the resul
Page 182 and 183: equal length steering cross rods mo
Page 184 and 185: sorbers have more power to control
Page 186 and 187: esistor to body movements that it i
Page 188 and 189: day practically all car owners reco
Page 190 and 191: ake support plate, hence only one s
Page 192 and 193: Because' of longer wheelbases and g
Page 194 and 195: Hotchkiss Drive The Cadillac-LaSail
Page 196 and 197: L A S A L L E A P P E A R A N C E I
Page 198 and 199: A front opening hood is used. Since
Page 200 and 201: INTERIOR L U X U R Y Greater Comfor
Page 202 and 203: may easily enter the car from eithe
Page 204 and 205: In front of the driver is the instr
Page 207: UNISTEEL T U R R E T T O P B O D Y
Page 210 and 211: Weatherproofing and Sealing Every p
Page 212 and 213: Convertible Sedan 5 Passenger Touri
Page 214 and 215: CADILLAC SIXTY America's Fastest an
Page 216 and 217: Front View: One of the new Sixty's
Page 218 and 219: door supporting arm 01 even stronge
Page 220 and 221: From the side the dynamic quality o
Page 222 and 223: suggests racing car speed, and conc
Page 224 and 225: one-half times as much outward visi
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Page 228 and 229: CADILLAC CUSTOM V-EIGHT Cadillac's
Page 232 and 233: inches. The new Cadillac Custom V-8
Page 234 and 235: The Cadillac V-8 5-Passenger Sedan
Page 236 and 237: CADILLAC Most Magnificent FLEETWOOD
Page 238 and 239: door and trunk lid frames. Every st
Page 240 and 241: The windshield is higher, wider, ou
Page 242 and 243: inches more tonneau length and leg
Page 244: added to the luxurious Fleetwood eq
Page 247 and 248: FRONT SEAT MOVES 4-" FROM REAR POSI
Page 249 and 250: FRONT SEAT MOVES 4" FROM REAR POSIT
Page 252: CADILLAC FLEETWOOD 7-PASSENGER SEDA
Page 256 and 257: CADILLAC FLEETWOOD 5-PASSENGER FORM
Page 258 and 259: CADILLAC FLEETWOOD 7-PASSENGER FORM
Page 260 and 261: CADILLAC FLEETWOOD 2-PASSENGER COUP
Page 262: CADILLAC FLEETWOOD 5-PASSENGER COUP
Page 265 and 266: OPERA SEATS OPTIONAL EQUIPMENT EXTR
Page 268 and 269: CADILLAC FLEETWOOD TOWN CAR STYLE N
Page 270 and 271: For the first time the revered pres
Page 272 and 273: modern design blend into the upperm
Page 274 and 275: Additional features of the new auxi
Page 276 and 277: FRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC SIXTEEN 5-PASSENGER SEDAN-
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CADILLAC SIXTEEN 7-PASSENGER IMPERI
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CADILLAC SLXTEEN 7-PASSENGER FORMAL
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CADILLAC SIXTEEN 2-PASSENGER COUPE
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•220J
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CADILLAC SIXTEEN CONVERTIBLE SEDAN
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SIXTEEN CYLINDER ENGINE The 1938 Ca
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for the twelve. Furthermore, as the
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at higher speeds and to be very pro
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Crankcase and Cylinder Block xIn ge
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The nine main bearings assure resis
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LUBRICATION SYSTEM E*ngine lubricat
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conical spring at the bottom of eac
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cylinders of a bank draw from the s
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more of the radiator is covered by
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clutch. N« spring dampeners are re
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This has been accomplished by using
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In cars using the conventional fron
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are used for durability. Drums are
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CADILLAC FLEETWOOD BUSINESS CARS Ca
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LUBRICATION AGREEMENT The value of
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CAD ILL AG - LaS ALLE Owner Service
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CADILLAC MASTER RADIO The new Cadil
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CADILLAC FLEETWOOD RADIO The new Ca
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HEATER-DEFROSTER The new Cadillac H
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LUGGAGE EQUIPMENT Luggage equipment
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MAJOR POINTS OF COMPARISON Cadillac
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MAJOR POINTS OF COMPARISON-Cont'd S
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RODS AND PINS—Cont'd LaSalle Is w
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DETAILED SPECIFICATIONS-Confd VALVE
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IGNITION—Cont'd LaSalle Amperage
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CLUTCH—Cont'd DETAILED LaSalle ^
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DETAILED SPRINGS—Cont'd LaSalle F
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FRAME-Cont'd Width, maximum DETAILE
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- & • B m Clack Clock llaaible Wh
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CADILLAC -LaSALLE Exclusive Accesso
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Bulletin No. 24 October 1, 1938 BLU
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Bulletin No. 25 October I, 1038 CAD
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Bulletin M». 26 October I, L938 i
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Bulletin No. 27 October 1, 1983 MOT
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AUTOMATIC BATTERY FILLER FOR ALL SE
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Bulletin No. 33 October 1. 193» GL
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Bulletin No. M October I. 19)18 SEA
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Bulletin No. 35 October 1, 1938 CAD
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Bulletin No. 36A. October 1. 1938 V
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CADILLAC An Owner's Manual covering
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You will want to know— RIGHT AWAY
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Cooling Liquid Level Tire Pressure
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Temperature Indicator The temperatu
Page 387 and 388:
Locks and Keys Maximum protection i
Page 389 and 390:
Cadillac-LaSalle Service Owner Serv
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Suggestions for Safer Driving Carbo
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Night Driving The first requirement
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High Speed Driving Your Cadillac au
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ubrication In order that your Cadil
Page 399 and 400:
Under normal driving conditions, dr
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aintenance Suggestions Body The bod
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Cooling System The attention requir
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Wheels and Tires Use of Jack—The
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License Data Engine Numbers: Series
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CADILLAC^LASALLE PRELIMINARY SERVIC
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Contents Page Body 5 Body Styles 5
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Cadillac-LaSaile Preliminary Servic
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Cadillac-LaSalle Preliminary Servic
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Colors for 1938 Model Cadillac and
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The Instructions, Illustrationa, Al
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UPHOLSTERY c . Carpets, Seats, Cush
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Series CONVERTIBLE TOPS-ROOF COVERI
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UPHOLSTERY Carpets, Seats, Cushions
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'.Serie* l : -CONVERTIBLE TOPS-ROOF
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1938 LaSalle Production - GM Heritage Center

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