1938 LaSalle Production - GM Heritage Center

Bulletin No. M
October I. 19)18
SEA-BREEZE SEAT COVERS
C.\D ILL AC Sea-Breeze seat covers add much
to driving comfort by shielding passengers
from hot seat cushions. In addition, these
seat covers protect light summer clothing from
soiled upholstery and provide seal cushions with
year-round protection against dust and dirt from
open windows and ventilators.
The covers are finished in new shades of variegated
tans, brown and gray which harmonize
effectively with any shade or type of upholstery.
The Sea-Breeze material, a lightly-woven,
smooth, heat-resisting rice paper fabric covers all
exposed parts of the seat.
The careful workmanship in these covers is
evident even on casual inspection. They are
double stitched at all seams to provide greater
strength. In addition, leatherette piping is used
where the Sea-Breeze material is fastened to Ihe
broadcloth back covering.
(ladillac Sea-Breeze Seal ('oversale available for
all series .56, .'57, .'5r> and .'W Cadillac and LaSalle
body styles except convertible types which are
handled on a custom basis only. Seat covers for
:5o cars are tailored of orange and tan Sea-Breeze:
seal covers for 37-15!!-.'¾ 1 ) cars are ${)23
tailored in the new gray-brown #§ c-r s.-m
material.
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seat.
COOL CUSHION
HE Cadillac Cool Cushion is an individual
"seal pad thai cools by permitting ventilation
between the passenger's body and the car
The Cool Cushion is composed of thick, soft,
resilient coil springs
enclosed in an envelope
of wide woven
rice paper fabric,
permitting free passage
of air.
The cushion is a full
inch thick. It never
compresses enough
to close off the cooling
circulation of air
and it always provides a soft, springy seat. Every
motion of the car or of the body literally pumps
a fresh supply of circulating
air.
The Cadillac Cool
Cushion is a form-fitting
pad. It fits the
body and stays in
place on
the seat at
all times
(over)
Lor til
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