1938 LaSalle Production - GM Heritage Center

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Cadillac-LaSalle Service As a purchaser of a new LaSalle car, you will be interested in knowing what you are entitled to under the Cadillac- LaSalle Owner Service Policy, and what you can expect at Authorized Service Stations. The Owner Service Policy Certificate is illustrated below and described on the opposite page. Immediately following is a brief discussion of Authorized Service. Page 20
Owner Service Policy When you took delivery of your car, you received from our distributor or dealer an "Owner Service Policy Certificate," which we ask you to read carefully at this time, if you have not already done so. You will note from your Certificate that you are entitled to a number of privileges, including: free inspections and adjustments during the first90 days or 4,000 miles of ownership, replacement without charge of any parts adjudged by this Company to be defective under its Warranty, and free inspections at any time, provided no disassembly of parts is required. You are also entitled, when touring, to the same consideration from any Authorized Service Station as you would receive from the service station of the dealer who sold the car, by merely presenting your Identification Card. This card will be sent to you by the General Sales Manager of the Cadillac Motor Car Division as soon as delivery of your car has been reported. Sign this card as soon as it is received and always carry it with you when touring. Page 21 As an aid to touring owners, Authorized Service Stations are listed under the Cadillac-La Salle trademark in the classified telephone directories of most of the larger cities.
Page 1 and 2: 1938 LaSalle Production Total Produ
Page 3 and 4: iurelcaco., KocK falls, Illinois, w
Page 5 and 6: S P E C I F I C A T I O N S ENGINE
Page 7 and 8: 6 Pelham Gray 020155 Desert Sand 94
Page 9 and 10: The standard configuration for each
Page 11 and 12: Three 5019 sedan chassis, 2272637,
Page 13 and 14: Code No. Trim No. 30 Tan Pattern Cl
Page 15 and 16: assembled in Canada. 8. As with oth
Page 18 and 19: Your L AS A L L E An Owner's Manual
Page 20 and 21: You will want to know— As THE OWN
Page 22 and 23: Right Gasoline The LaSalle V-8 engi
Page 24 and 25: Cooling Liquid Level The radiator f
Page 26 and 27: nstruments and Controls Comfort and
Page 28 and 29: Temperature Indicator The temperatu
Page 30 and 31: Lighting Controls Two types of ligh
Page 32 and 33: Locks and Keys Maximum protection i
Page 34 and 35: Starting the Engine Automatic featu
Page 38 and 39: Authorized Service Stations We want
Page 40 and 41: Suggestions for Safer Driving Every
Page 42 and 43: Starting the Car Skillful driving i
Page 44 and 45: Night Driving The first requirement
Page 46 and 47: Mountain Driving In going up a stee
Page 48 and 49: High Speed Driving Your LaSalle aut
Page 50 and 51: Gasoline Economy The number of actu
Page 52 and 53: ubrication In order that your LaSal
Page 54 and 55: the owner must estimate the lowest
Page 56 and 57: Under normal driving conditions, dr
Page 58 and 59: Lubrication Schedule Lubrication Nu
Page 60 and 61: aintenance Suggestions Body The bod
Page 62 and 63: new plugs if the old plugs are badl
Page 64 and 65: Cooling System The attention requir
Page 66 and 67: Whenever anti-freeze is to be insta
Page 68 and 69: Wheels and Tires Use of Jack—The
Page 70 and 71: Electrical Storage Battery—The St
Page 72 and 73: License Data Engine Number: 2270001
Page 75 and 76: „ Copy 0 0 «°T »£*! 0VE Copyr
Page 77 and 78: Right Gasoline The LaSalle V-8 engi
Page 79 and 80: Instruments and Controls Comfort an
Page 81 and 82: Lighting Controls the hand control
Page 83 and 84: Starting the Engine Automatic featu
Page 85 and 86: Authorized Service Stations Tire an
Page 87 and 88:
Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical box, the battery must be
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Air Cleaner Remove air cleaner filt
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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drop back to its point of attachmen
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standpoint and in view of the resul
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equal length steering cross rods mo
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sorbers have more power to control
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esistor to body movements that it i
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day practically all car owners reco
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ake support plate, hence only one s
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Because' of longer wheelbases and g
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Hotchkiss Drive The Cadillac-LaSail
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L A S A L L E A P P E A R A N C E I
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A front opening hood is used. Since
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INTERIOR L U X U R Y Greater Comfor
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may easily enter the car from eithe
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In front of the driver is the instr
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UNISTEEL T U R R E T T O P B O D Y
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Weatherproofing and Sealing Every p
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Convertible Sedan 5 Passenger Touri
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CADILLAC SIXTY America's Fastest an
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Front View: One of the new Sixty's
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door supporting arm 01 even stronge
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From the side the dynamic quality o
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suggests racing car speed, and conc
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one-half times as much outward visi
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• 129 •
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CADILLAC CUSTOM V-EIGHT Cadillac's
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grille from the fender fronts. Ther
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inches. The new Cadillac Custom V-8
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The Cadillac V-8 5-Passenger Sedan
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CADILLAC Most Magnificent FLEETWOOD
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door and trunk lid frames. Every st
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The windshield is higher, wider, ou
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inches more tonneau length and leg
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added to the luxurious Fleetwood eq
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FRONT SEAT MOVES 4-" FROM REAR POSI
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FRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC FLEETWOOD 7-PASSENGER SEDA
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CADILLAC FLEETWOOD 5-PASSENGER FORM
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CADILLAC FLEETWOOD 7-PASSENGER FORM
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CADILLAC FLEETWOOD 2-PASSENGER COUP
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CADILLAC FLEETWOOD 5-PASSENGER COUP
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OPERA SEATS OPTIONAL EQUIPMENT EXTR
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CADILLAC FLEETWOOD TOWN CAR STYLE N
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For the first time the revered pres
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modern design blend into the upperm
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Additional features of the new auxi
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FRONT SEAT MOVES 4" FROM REAR POSIT
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220}
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CADILLAC SIXTEEN 5-PASSENGER SEDAN-
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CADILLAC SIXTEEN 7-PASSENGER IMPERI
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CADILLAC SLXTEEN 7-PASSENGER FORMAL
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CADILLAC SIXTEEN 2-PASSENGER COUPE
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•220J
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CADILLAC SIXTEEN CONVERTIBLE SEDAN
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SIXTEEN CYLINDER ENGINE The 1938 Ca
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for the twelve. Furthermore, as the
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at higher speeds and to be very pro
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Crankcase and Cylinder Block xIn ge
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The nine main bearings assure resis
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LUBRICATION SYSTEM E*ngine lubricat
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conical spring at the bottom of eac
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cylinders of a bank draw from the s
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more of the radiator is covered by
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clutch. N« spring dampeners are re
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This has been accomplished by using
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In cars using the conventional fron
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are used for durability. Drums are
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CADILLAC FLEETWOOD BUSINESS CARS Ca
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LUBRICATION AGREEMENT The value of
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CAD ILL AG - LaS ALLE Owner Service
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CADILLAC MASTER RADIO The new Cadil
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CADILLAC FLEETWOOD RADIO The new Ca
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HEATER-DEFROSTER The new Cadillac H
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LUGGAGE EQUIPMENT Luggage equipment
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MAJOR POINTS OF COMPARISON Cadillac
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MAJOR POINTS OF COMPARISON-Cont'd S
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RODS AND PINS—Cont'd LaSalle Is w
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DETAILED SPECIFICATIONS-Confd VALVE
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IGNITION—Cont'd LaSalle Amperage
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CLUTCH—Cont'd DETAILED LaSalle ^
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DETAILED SPRINGS—Cont'd LaSalle F
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FRAME-Cont'd Width, maximum DETAILE
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- & • B m Clack Clock llaaible Wh
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CADILLAC -LaSALLE Exclusive Accesso
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Bulletin No. 24 October 1, 1938 BLU
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Bulletin No. 25 October I, 1038 CAD
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Bulletin M». 26 October I, L938 i
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Bulletin No. 27 October 1, 1983 MOT
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AUTOMATIC BATTERY FILLER FOR ALL SE
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Bulletin No. 33 October 1. 193» GL
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Bulletin No. M October I. 19)18 SEA
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Bulletin No. 35 October 1, 1938 CAD
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Bulletin No. 36A. October 1. 1938 V
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CADILLAC An Owner's Manual covering
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You will want to know— RIGHT AWAY
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Cooling Liquid Level Tire Pressure
Page 385 and 386:
Temperature Indicator The temperatu
Page 387 and 388:
Locks and Keys Maximum protection i
Page 389 and 390:
Cadillac-LaSalle Service Owner Serv
Page 391 and 392:
Suggestions for Safer Driving Carbo
Page 393 and 394:
Night Driving The first requirement
Page 395 and 396:
High Speed Driving Your Cadillac au
Page 397 and 398:
ubrication In order that your Cadil
Page 399 and 400:
Under normal driving conditions, dr
Page 401 and 402:
aintenance Suggestions Body The bod
Page 403 and 404:
Cooling System The attention requir
Page 405 and 406:
Wheels and Tires Use of Jack—The
Page 407 and 408:
License Data Engine Numbers: Series
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CADILLAC^LASALLE PRELIMINARY SERVIC
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Contents Page Body 5 Body Styles 5
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Cadillac-LaSaile Preliminary Servic
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Cadillac-LaSalle Preliminary Servic
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Page 421 and 422:
Page 423 and 424:
Page 425 and 426:
Page 427 and 428:
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Page 431 and 432:
Page 433 and 434:
Colors for 1938 Model Cadillac and
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The Instructions, Illustrationa, Al
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UPHOLSTERY c . Carpets, Seats, Cush
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Series CONVERTIBLE TOPS-ROOF COVERI
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UPHOLSTERY Carpets, Seats, Cushions
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'.Serie* l : -CONVERTIBLE TOPS-ROOF
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1938 LaSalle Production - GM Heritage Center

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