1938 LaSalle Production - GM Heritage Center

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CADILLAC FLEETWOOD 5-PASSENGER TOWN SEDAN STYLE NO. 7539 Equipment and Rear Quarters: Full metal back. Appointments Front Seat: Entire front seat cushion and back rest adjustable 4". Seat cushion has rise. Seat frame integral with center body pillars. Rear Seat: Seat cushion and seat back stationary. Lighting: Dome light operated by curb-side rear door and left pillar switch; two rear corner lights operated by right pillar switch. Windows: Front and rear doors are equipped with individually controlled ventilation feature. All windows Security Plate Glass. Interior Panels: Burled walnut and plain walnut combined in pleasing pattern. Trim: Seven Weise cloths; tan or gray; exclusive patterns; pleated mode. Smoking Equipment: Ash receivers recessed in rear arm rests: ash receiver front compartment, in right center instrument panel grille; two pass around lighters in front of rear ash receivers, also recessed in instrument panel. Equipment: Two triangular shaped spring type foot hassocks, plush carpet covered to match floor carpet; silk curtain for rear window; large package compartment on back of front seat; two interior sun visors, fully adjustable; folding rear center arm rest, arm rests on both front doors; assist handles at each end of robe cord; electric clock in center of front seat back. REVISED 12-15-37 • 151 •
FRONT SEAT MOVES 4" FROM REAR POSITION SHOWN 220 j
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1938 LaSalle Production Total Produ
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iurelcaco., KocK falls, Illinois, w
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S P E C I F I C A T I O N S ENGINE
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6 Pelham Gray 020155 Desert Sand 94
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The standard configuration for each
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Three 5019 sedan chassis, 2272637,
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Code No. Trim No. 30 Tan Pattern Cl
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assembled in Canada. 8. As with oth
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Your L AS A L L E An Owner's Manual
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You will want to know— As THE OWN
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Right Gasoline The LaSalle V-8 engi
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Cooling Liquid Level The radiator f
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nstruments and Controls Comfort and
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Temperature Indicator The temperatu
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Lighting Controls Two types of ligh
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Locks and Keys Maximum protection i
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Starting the Engine Automatic featu
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Cadillac-LaSalle Service As a purch
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Authorized Service Stations We want
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Suggestions for Safer Driving Every
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Starting the Car Skillful driving i
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Night Driving The first requirement
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Mountain Driving In going up a stee
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High Speed Driving Your LaSalle aut
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Gasoline Economy The number of actu
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ubrication In order that your LaSal
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the owner must estimate the lowest
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Under normal driving conditions, dr
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Lubrication Schedule Lubrication Nu
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aintenance Suggestions Body The bod
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new plugs if the old plugs are badl
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Cooling System The attention requir
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Whenever anti-freeze is to be insta
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Wheels and Tires Use of Jack—The
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Electrical Storage Battery—The St
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License Data Engine Number: 2270001
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„ Copy 0 0 «°T »£*! 0VE Copyr
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Right Gasoline The LaSalle V-8 engi
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Instruments and Controls Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical box, the battery must be
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Air Cleaner Remove air cleaner filt
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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drop back to its point of attachmen
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standpoint and in view of the resul
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equal length steering cross rods mo
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sorbers have more power to control
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esistor to body movements that it i
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day practically all car owners reco
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ake support plate, hence only one s
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Because' of longer wheelbases and g
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Hotchkiss Drive The Cadillac-LaSail
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L A S A L L E A P P E A R A N C E I
Page 198 and 199: A front opening hood is used. Since
Page 200 and 201: INTERIOR L U X U R Y Greater Comfor
Page 202 and 203: may easily enter the car from eithe
Page 204 and 205: In front of the driver is the instr
Page 207: UNISTEEL T U R R E T T O P B O D Y
Page 210 and 211: Weatherproofing and Sealing Every p
Page 212 and 213: Convertible Sedan 5 Passenger Touri
Page 214 and 215: CADILLAC SIXTY America's Fastest an
Page 216 and 217: Front View: One of the new Sixty's
Page 218 and 219: door supporting arm 01 even stronge
Page 220 and 221: From the side the dynamic quality o
Page 222 and 223: suggests racing car speed, and conc
Page 224 and 225: one-half times as much outward visi
Page 226 and 227: • 129 •
Page 228 and 229: CADILLAC CUSTOM V-EIGHT Cadillac's
Page 230 and 231: grille from the fender fronts. Ther
Page 232 and 233: inches. The new Cadillac Custom V-8
Page 234 and 235: The Cadillac V-8 5-Passenger Sedan
Page 236 and 237: CADILLAC Most Magnificent FLEETWOOD
Page 238 and 239: door and trunk lid frames. Every st
Page 240 and 241: The windshield is higher, wider, ou
Page 242 and 243: inches more tonneau length and leg
Page 244: added to the luxurious Fleetwood eq
Page 247: FRONT SEAT MOVES 4-" FROM REAR POSI
Page 252: CADILLAC FLEETWOOD 7-PASSENGER SEDA
Page 256 and 257: CADILLAC FLEETWOOD 5-PASSENGER FORM
Page 258 and 259: CADILLAC FLEETWOOD 7-PASSENGER FORM
Page 260 and 261: CADILLAC FLEETWOOD 2-PASSENGER COUP
Page 262: CADILLAC FLEETWOOD 5-PASSENGER COUP
Page 265 and 266: OPERA SEATS OPTIONAL EQUIPMENT EXTR
Page 268 and 269: CADILLAC FLEETWOOD TOWN CAR STYLE N
Page 270 and 271: For the first time the revered pres
Page 272 and 273: modern design blend into the upperm
Page 274 and 275: Additional features of the new auxi
Page 276 and 277: FRONT SEAT MOVES 4" FROM REAR POSIT
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Page 281: CADILLAC SIXTEEN 5-PASSENGER SEDAN-
Page 285: CADILLAC SIXTEEN 7-PASSENGER IMPERI
Page 289 and 290: CADILLAC SLXTEEN 7-PASSENGER FORMAL
Page 291: CADILLAC SIXTEEN 2-PASSENGER COUPE
Page 294 and 295: •220J
Page 297: CADILLAC SIXTEEN CONVERTIBLE SEDAN
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SIXTEEN CYLINDER ENGINE The 1938 Ca
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for the twelve. Furthermore, as the
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at higher speeds and to be very pro
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Crankcase and Cylinder Block xIn ge
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The nine main bearings assure resis
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LUBRICATION SYSTEM E*ngine lubricat
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conical spring at the bottom of eac
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cylinders of a bank draw from the s
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more of the radiator is covered by
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clutch. N« spring dampeners are re
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This has been accomplished by using
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In cars using the conventional fron
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are used for durability. Drums are
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CADILLAC FLEETWOOD BUSINESS CARS Ca
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LUBRICATION AGREEMENT The value of
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CAD ILL AG - LaS ALLE Owner Service
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CADILLAC MASTER RADIO The new Cadil
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CADILLAC FLEETWOOD RADIO The new Ca
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HEATER-DEFROSTER The new Cadillac H
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LUGGAGE EQUIPMENT Luggage equipment
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MAJOR POINTS OF COMPARISON Cadillac
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MAJOR POINTS OF COMPARISON-Cont'd S
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RODS AND PINS—Cont'd LaSalle Is w
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DETAILED SPECIFICATIONS-Confd VALVE
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IGNITION—Cont'd LaSalle Amperage
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CLUTCH—Cont'd DETAILED LaSalle ^
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DETAILED SPRINGS—Cont'd LaSalle F
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FRAME-Cont'd Width, maximum DETAILE
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- & • B m Clack Clock llaaible Wh
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CADILLAC -LaSALLE Exclusive Accesso
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Bulletin No. 24 October 1, 1938 BLU
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Bulletin No. 25 October I, 1038 CAD
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Bulletin M». 26 October I, L938 i
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Bulletin No. 27 October 1, 1983 MOT
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AUTOMATIC BATTERY FILLER FOR ALL SE
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Bulletin No. 33 October 1. 193» GL
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Bulletin No. M October I. 19)18 SEA
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Bulletin No. 35 October 1, 1938 CAD
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Bulletin No. 36A. October 1. 1938 V
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CADILLAC An Owner's Manual covering
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You will want to know— RIGHT AWAY
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Cooling Liquid Level Tire Pressure
Page 385 and 386:
Temperature Indicator The temperatu
Page 387 and 388:
Locks and Keys Maximum protection i
Page 389 and 390:
Cadillac-LaSalle Service Owner Serv
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Suggestions for Safer Driving Carbo
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Night Driving The first requirement
Page 395 and 396:
High Speed Driving Your Cadillac au
Page 397 and 398:
ubrication In order that your Cadil
Page 399 and 400:
Under normal driving conditions, dr
Page 401 and 402:
aintenance Suggestions Body The bod
Page 403 and 404:
Cooling System The attention requir
Page 405 and 406:
Wheels and Tires Use of Jack—The
Page 407 and 408:
License Data Engine Numbers: Series
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CADILLAC^LASALLE PRELIMINARY SERVIC
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Contents Page Body 5 Body Styles 5
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Cadillac-LaSaile Preliminary Servic
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Cadillac-LaSalle Preliminary Servic
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Colors for 1938 Model Cadillac and
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The Instructions, Illustrationa, Al
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UPHOLSTERY c . Carpets, Seats, Cush
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Series CONVERTIBLE TOPS-ROOF COVERI
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UPHOLSTERY Carpets, Seats, Cushions
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'.Serie* l : -CONVERTIBLE TOPS-ROOF
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1938 LaSalle Production - GM Heritage Center

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