1938 LaSalle Production - GM Heritage Center

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A N D L A SALLES FOR 1938 the Greatest Fine Car Name The new Cadillac V-8, or Series 65, carries on the Cadillac tradition of large, fine cars. Luxury and comfort have been particularly stressed in designing the new Cadillac V-8. It is roomier. It has even greater performance. Two new body types have been added, thus making available a wider selection of traditionally fineCadillacs below the price of the luxurious Fleetwoods. The new Cadillac Fleetwoods for 1938 have more generous interior dimensions and more luxurious equipment than has ever before been provided. The new Cadillac Fleetwood reflects so much visible luxury over all other fine cars that those who desire quality in transportation will really want Cadillac Fleetwood this year. Cadillac Fleetwood now embraces both of the markets covered by the previous Series 70 and 75. Cadillac Fleetwood is outstanding among finecars. ' Cadillac has attained a New High Standard of the World with the introduction of a revolutionary new sixteen cylinder motor car. The new 135 degree sixteen cylinder engine is unquestionably the greatest power plant ever created for a motor car. This engine is complemented by a chassis of equally advanced design and by coachwork which surpasses every Fleetwood tradition for luxury and comfort. The new Cadillac Sixteen, the World's Finest and Most Luxurious Motor Car, supplants both the former V-12 and V-16. It obsoletes all twelve cylinder automobiles. The new Cadillacs and La Salle for 1938 are offered in six chassis models, three engine sizes and thirty-nine body styles. REVISED 12-15-37 • 5 •
1938 L A SALLE Cadillac Designed BODY: Five Body Xypes Unisteel Turret Top Construction Fourteen Exterior Color Options Four New Upholstery Options CHASSIS: 124 Inch Wheelbase X-Type, I-Beam Frame Knee Action Center Point Steering • 6 •
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1938 LaSalle Production Total Produ
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iurelcaco., KocK falls, Illinois, w
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S P E C I F I C A T I O N S ENGINE
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6 Pelham Gray 020155 Desert Sand 94
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The standard configuration for each
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Three 5019 sedan chassis, 2272637,
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Code No. Trim No. 30 Tan Pattern Cl
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assembled in Canada. 8. As with oth
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Your L AS A L L E An Owner's Manual
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You will want to know— As THE OWN
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Right Gasoline The LaSalle V-8 engi
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Cooling Liquid Level The radiator f
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nstruments and Controls Comfort and
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Temperature Indicator The temperatu
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Lighting Controls Two types of ligh
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Locks and Keys Maximum protection i
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Starting the Engine Automatic featu
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Cadillac-LaSalle Service As a purch
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Authorized Service Stations We want
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Suggestions for Safer Driving Every
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Starting the Car Skillful driving i
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Night Driving The first requirement
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Mountain Driving In going up a stee
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High Speed Driving Your LaSalle aut
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Gasoline Economy The number of actu
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ubrication In order that your LaSal
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the owner must estimate the lowest
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Under normal driving conditions, dr
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Lubrication Schedule Lubrication Nu
Page 60 and 61: aintenance Suggestions Body The bod
Page 62 and 63: new plugs if the old plugs are badl
Page 64 and 65: Cooling System The attention requir
Page 66 and 67: Whenever anti-freeze is to be insta
Page 68 and 69: Wheels and Tires Use of Jack—The
Page 70 and 71: Electrical Storage Battery—The St
Page 72 and 73: License Data Engine Number: 2270001
Page 75 and 76: „ Copy 0 0 «°T »£*! 0VE Copyr
Page 77 and 78: Right Gasoline The LaSalle V-8 engi
Page 79 and 80: Instruments and Controls Comfort an
Page 81 and 82: Lighting Controls the hand control
Page 83 and 84: Starting the Engine Automatic featu
Page 85 and 86: Authorized Service Stations Tire an
Page 87 and 88: Starting the Car Stopping the Car S
Page 89 and 90: Mountain Driving Touring In going u
Page 91 and 92: Gasoline Economy Tire Life The numb
Page 93 and 94: the owner must estimate the lowest
Page 95 and 96: Lubrication Schedule Every 1000 mil
Page 97 and 98: new plugs if the old plugs are badl
Page 99 and 100: Whenever anti-freeze is to be insta
Page 101 and 102: Electrical box, the battery must be
Page 103: Air Cleaner Remove air cleaner filt
Page 106 and 107: CADILLAC- LA DATA SALLE BOOK SEPTEM
Page 108 and 109: INDEX TO CONTENTS—Continued Safet
Page 112 and 113: V- EIGHT Cadillac Built The front c
Page 114 and 115: T H E N E W SIXTY SPECIAL First to
Page 116 and 117: V-EIGHT Roomier and More Luxurious
Page 118 and 119: FLEETWOOD New* Proof That The Fine
Page 120 and 121: SIXTEEN Standard of the World The r
Page 122 and 123: Pistons are likewise graded into 30
Page 124 and 125: GENERAL MOTORS CORPORATION Bulwark
Page 126 and 127: The unsurpassed degree of Cadillac'
Page 128 and 129: and three large bearings of the V-8
Page 130 and 131: much shorter and more compact. Give
Page 132 and 133: about half the corresponding distan
Page 134 and 135: lubrication is assured, regardless
Page 136 and 137: ^^^^^^^^^^^^^ ••ill The La Sall
Page 138 and 139: and LaSalle, provide their exceedin
Page 140 and 141: and a rebound cushion. The compress
Page 142 and 143: which increases its power output to
Page 144 and 145: is essential to prevent piston-to-b
Page 146 and 147: automobile. For further Cadillac re
Page 148 and 149: Zero Clearance • — S 0 -HJ»?==
Page 150 and 151: F U E L SYSTEM Fuel Pump Fuel is fe
Page 152 and 153: simple and positive in operation an
Page 154 and 155: order, and the other supplies those
Page 156 and 157: expansion chamber in the exhaust pi
Page 158 and 159: keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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drop back to its point of attachmen
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standpoint and in view of the resul
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equal length steering cross rods mo
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sorbers have more power to control
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esistor to body movements that it i
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day practically all car owners reco
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ake support plate, hence only one s
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Because' of longer wheelbases and g
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Hotchkiss Drive The Cadillac-LaSail
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L A S A L L E A P P E A R A N C E I
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A front opening hood is used. Since
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INTERIOR L U X U R Y Greater Comfor
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may easily enter the car from eithe
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In front of the driver is the instr
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UNISTEEL T U R R E T T O P B O D Y
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Weatherproofing and Sealing Every p
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Convertible Sedan 5 Passenger Touri
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CADILLAC SIXTY America's Fastest an
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Front View: One of the new Sixty's
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door supporting arm 01 even stronge
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From the side the dynamic quality o
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suggests racing car speed, and conc
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one-half times as much outward visi
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CADILLAC CUSTOM V-EIGHT Cadillac's
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grille from the fender fronts. Ther
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inches. The new Cadillac Custom V-8
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The Cadillac V-8 5-Passenger Sedan
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CADILLAC Most Magnificent FLEETWOOD
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door and trunk lid frames. Every st
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The windshield is higher, wider, ou
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inches more tonneau length and leg
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added to the luxurious Fleetwood eq
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FRONT SEAT MOVES 4-" FROM REAR POSI
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FRONT SEAT MOVES 4" FROM REAR POSIT
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CADILLAC FLEETWOOD 7-PASSENGER SEDA
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CADILLAC FLEETWOOD 5-PASSENGER FORM
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CADILLAC FLEETWOOD 7-PASSENGER FORM
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CADILLAC FLEETWOOD 2-PASSENGER COUP
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CADILLAC FLEETWOOD 5-PASSENGER COUP
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OPERA SEATS OPTIONAL EQUIPMENT EXTR
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CADILLAC FLEETWOOD TOWN CAR STYLE N
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For the first time the revered pres
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modern design blend into the upperm
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Additional features of the new auxi
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FRONT SEAT MOVES 4" FROM REAR POSIT
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220}
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CADILLAC SIXTEEN 5-PASSENGER SEDAN-
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CADILLAC SIXTEEN 7-PASSENGER IMPERI
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CADILLAC SLXTEEN 7-PASSENGER FORMAL
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CADILLAC SIXTEEN 2-PASSENGER COUPE
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•220J
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CADILLAC SIXTEEN CONVERTIBLE SEDAN
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SIXTEEN CYLINDER ENGINE The 1938 Ca
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for the twelve. Furthermore, as the
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at higher speeds and to be very pro
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Crankcase and Cylinder Block xIn ge
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The nine main bearings assure resis
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LUBRICATION SYSTEM E*ngine lubricat
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conical spring at the bottom of eac
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cylinders of a bank draw from the s
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more of the radiator is covered by
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clutch. N« spring dampeners are re
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This has been accomplished by using
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In cars using the conventional fron
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are used for durability. Drums are
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CADILLAC FLEETWOOD BUSINESS CARS Ca
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LUBRICATION AGREEMENT The value of
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CAD ILL AG - LaS ALLE Owner Service
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CADILLAC MASTER RADIO The new Cadil
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CADILLAC FLEETWOOD RADIO The new Ca
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HEATER-DEFROSTER The new Cadillac H
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LUGGAGE EQUIPMENT Luggage equipment
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MAJOR POINTS OF COMPARISON Cadillac
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MAJOR POINTS OF COMPARISON-Cont'd S
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RODS AND PINS—Cont'd LaSalle Is w
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DETAILED SPECIFICATIONS-Confd VALVE
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IGNITION—Cont'd LaSalle Amperage
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CLUTCH—Cont'd DETAILED LaSalle ^
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DETAILED SPRINGS—Cont'd LaSalle F
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FRAME-Cont'd Width, maximum DETAILE
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- & • B m Clack Clock llaaible Wh
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CADILLAC -LaSALLE Exclusive Accesso
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Bulletin No. 24 October 1, 1938 BLU
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Bulletin No. 25 October I, 1038 CAD
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Bulletin M». 26 October I, L938 i
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Bulletin No. 27 October 1, 1983 MOT
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AUTOMATIC BATTERY FILLER FOR ALL SE
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Bulletin No. 33 October 1. 193» GL
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Bulletin No. M October I. 19)18 SEA
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Bulletin No. 35 October 1, 1938 CAD
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Bulletin No. 36A. October 1. 1938 V
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CADILLAC An Owner's Manual covering
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You will want to know— RIGHT AWAY
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Cooling Liquid Level Tire Pressure
Page 385 and 386:
Temperature Indicator The temperatu
Page 387 and 388:
Locks and Keys Maximum protection i
Page 389 and 390:
Cadillac-LaSalle Service Owner Serv
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Suggestions for Safer Driving Carbo
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Night Driving The first requirement
Page 395 and 396:
High Speed Driving Your Cadillac au
Page 397 and 398:
ubrication In order that your Cadil
Page 399 and 400:
Under normal driving conditions, dr
Page 401 and 402:
aintenance Suggestions Body The bod
Page 403 and 404:
Cooling System The attention requir
Page 405 and 406:
Wheels and Tires Use of Jack—The
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License Data Engine Numbers: Series
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CADILLAC^LASALLE PRELIMINARY SERVIC
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Contents Page Body 5 Body Styles 5
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Cadillac-LaSaile Preliminary Servic
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Cadillac-LaSalle Preliminary Servic
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Colors for 1938 Model Cadillac and
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The Instructions, Illustrationa, Al
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UPHOLSTERY c . Carpets, Seats, Cush
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Series CONVERTIBLE TOPS-ROOF COVERI
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UPHOLSTERY Carpets, Seats, Cushions
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'.Serie* l : -CONVERTIBLE TOPS-ROOF
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