1938 LaSalle Production - GM Heritage Center

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modern design blend into the uppermost curve of the fenders. Groups of three steamlined louvers provide unique Sixteen distinction on the hood side panels and on both front and rear fender skirts. Running boards are sepa- Side View rated from the fenders and are completely rubber covered except for chrome protectors in which the diecastings are formed into longitudinal vanes. Large chrome wheel discs are decorated with a **V-16" monogram with a round red and black cloisonne background. Impressive dignity is reflected by the manner in which the trunk is built to blend harmoniously with the rear quarter body lines and the smooth Turret Top. The trunk is even larger and more spacious than before. Distinctively designed tail lamps appear as an integral part of the sweeping rear fenders themselves. • 176 •
CADILLAC SIXTEEN INTERIORS Fleetwood Surpasses All Traditions in Luxurious Comfort The new coachwork created by Fleetwood provides greater interior measurements in all dimensions than has ever before been achieved. This is a remarkable accomplishment in view of a thirteen inch reduction in wheelbase from the previous model. This enlargement in roominess is made possible by the 135° V-type engine design, the most compact engine for its size ever built. liiiiiliiiiili sJliiiiiiliiiiiil Luxuriously Appointed Rear Compartment Doors are higher and wider, facilitating access into the front and rear compartments of the car. In addition to increased door sizes, the new Fleetwood design of auxiliary seat construction in seven passenger models reduces the thickness of the front seat back, greatly increasing foot room for the auxiliary seat passengers and permitting them to step directly into the seats without cramping or twisting. « 177 •
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1938 LaSalle Production Total Produ
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iurelcaco., KocK falls, Illinois, w
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S P E C I F I C A T I O N S ENGINE
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6 Pelham Gray 020155 Desert Sand 94
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The standard configuration for each
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Three 5019 sedan chassis, 2272637,
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Code No. Trim No. 30 Tan Pattern Cl
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assembled in Canada. 8. As with oth
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Your L AS A L L E An Owner's Manual
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You will want to know— As THE OWN
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Right Gasoline The LaSalle V-8 engi
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Cooling Liquid Level The radiator f
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nstruments and Controls Comfort and
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Temperature Indicator The temperatu
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Lighting Controls Two types of ligh
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Locks and Keys Maximum protection i
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Starting the Engine Automatic featu
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Cadillac-LaSalle Service As a purch
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Authorized Service Stations We want
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Suggestions for Safer Driving Every
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Starting the Car Skillful driving i
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Night Driving The first requirement
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Mountain Driving In going up a stee
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High Speed Driving Your LaSalle aut
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Gasoline Economy The number of actu
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ubrication In order that your LaSal
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the owner must estimate the lowest
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Under normal driving conditions, dr
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Lubrication Schedule Lubrication Nu
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aintenance Suggestions Body The bod
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new plugs if the old plugs are badl
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Cooling System The attention requir
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Whenever anti-freeze is to be insta
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Wheels and Tires Use of Jack—The
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Electrical Storage Battery—The St
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License Data Engine Number: 2270001
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„ Copy 0 0 «°T »£*! 0VE Copyr
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Right Gasoline The LaSalle V-8 engi
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Instruments and Controls Comfort an
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Lighting Controls the hand control
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Starting the Engine Automatic featu
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Authorized Service Stations Tire an
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Starting the Car Stopping the Car S
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Mountain Driving Touring In going u
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Gasoline Economy Tire Life The numb
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the owner must estimate the lowest
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Lubrication Schedule Every 1000 mil
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new plugs if the old plugs are badl
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Whenever anti-freeze is to be insta
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Electrical box, the battery must be
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Air Cleaner Remove air cleaner filt
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CADILLAC- LA DATA SALLE BOOK SEPTEM
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INDEX TO CONTENTS—Continued Safet
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A N D L A SALLES FOR 1938 the Great
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V- EIGHT Cadillac Built The front c
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T H E N E W SIXTY SPECIAL First to
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V-EIGHT Roomier and More Luxurious
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FLEETWOOD New* Proof That The Fine
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SIXTEEN Standard of the World The r
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Pistons are likewise graded into 30
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GENERAL MOTORS CORPORATION Bulwark
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The unsurpassed degree of Cadillac'
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and three large bearings of the V-8
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much shorter and more compact. Give
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about half the corresponding distan
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lubrication is assured, regardless
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^^^^^^^^^^^^^ ••ill The La Sall
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and LaSalle, provide their exceedin
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and a rebound cushion. The compress
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which increases its power output to
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is essential to prevent piston-to-b
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automobile. For further Cadillac re
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Zero Clearance • — S 0 -HJ»?==
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F U E L SYSTEM Fuel Pump Fuel is fe
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simple and positive in operation an
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order, and the other supplies those
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expansion chamber in the exhaust pi
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keeps the battery at its peak load
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power Parking Lights. Headlamp beam
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Thermostatically controlled radiato
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Additional piping, common in other
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LUBRICATION Engine Lubrication SYST
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portant Cadillac feature is not fou
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The clutch throwout bearing has a s
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New, More Durable Transmission Engi
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The New LaSalle Chassis
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Front X-members are riveted to the
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drop back to its point of attachmen
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standpoint and in view of the resul
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equal length steering cross rods mo
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sorbers have more power to control
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esistor to body movements that it i
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day practically all car owners reco
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ake support plate, hence only one s
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Because' of longer wheelbases and g
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Hotchkiss Drive The Cadillac-LaSail
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L A S A L L E A P P E A R A N C E I
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A front opening hood is used. Since
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INTERIOR L U X U R Y Greater Comfor
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may easily enter the car from eithe
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In front of the driver is the instr
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UNISTEEL T U R R E T T O P B O D Y
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Weatherproofing and Sealing Every p
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Convertible Sedan 5 Passenger Touri
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CADILLAC SIXTY America's Fastest an
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Front View: One of the new Sixty's
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door supporting arm 01 even stronge
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From the side the dynamic quality o
Page 222 and 223: suggests racing car speed, and conc
Page 224 and 225: one-half times as much outward visi
Page 226 and 227: • 129 •
Page 228 and 229: CADILLAC CUSTOM V-EIGHT Cadillac's
Page 230 and 231: grille from the fender fronts. Ther
Page 232 and 233: inches. The new Cadillac Custom V-8
Page 234 and 235: The Cadillac V-8 5-Passenger Sedan
Page 236 and 237: CADILLAC Most Magnificent FLEETWOOD
Page 238 and 239: door and trunk lid frames. Every st
Page 240 and 241: The windshield is higher, wider, ou
Page 242 and 243: inches more tonneau length and leg
Page 244: added to the luxurious Fleetwood eq
Page 247 and 248: FRONT SEAT MOVES 4-" FROM REAR POSI
Page 249 and 250: FRONT SEAT MOVES 4" FROM REAR POSIT
Page 252: CADILLAC FLEETWOOD 7-PASSENGER SEDA
Page 256 and 257: CADILLAC FLEETWOOD 5-PASSENGER FORM
Page 258 and 259: CADILLAC FLEETWOOD 7-PASSENGER FORM
Page 260 and 261: CADILLAC FLEETWOOD 2-PASSENGER COUP
Page 262: CADILLAC FLEETWOOD 5-PASSENGER COUP
Page 265 and 266: OPERA SEATS OPTIONAL EQUIPMENT EXTR
Page 268 and 269: CADILLAC FLEETWOOD TOWN CAR STYLE N
Page 270 and 271: For the first time the revered pres
Page 274 and 275: Additional features of the new auxi
Page 276 and 277: FRONT SEAT MOVES 4" FROM REAR POSIT
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Page 281: CADILLAC SIXTEEN 5-PASSENGER SEDAN-
Page 285: CADILLAC SIXTEEN 7-PASSENGER IMPERI
Page 289 and 290: CADILLAC SLXTEEN 7-PASSENGER FORMAL
Page 291: CADILLAC SIXTEEN 2-PASSENGER COUPE
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Page 297: CADILLAC SIXTEEN CONVERTIBLE SEDAN
Page 301 and 302: SIXTEEN CYLINDER ENGINE The 1938 Ca
Page 303 and 304: for the twelve. Furthermore, as the
Page 305 and 306: at higher speeds and to be very pro
Page 307 and 308: Crankcase and Cylinder Block xIn ge
Page 309 and 310: The nine main bearings assure resis
Page 311 and 312: LUBRICATION SYSTEM E*ngine lubricat
Page 313 and 314: conical spring at the bottom of eac
Page 315 and 316: cylinders of a bank draw from the s
Page 317 and 318: more of the radiator is covered by
Page 319 and 320: clutch. N« spring dampeners are re
Page 321 and 322: This has been accomplished by using
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In cars using the conventional fron
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are used for durability. Drums are
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CADILLAC FLEETWOOD BUSINESS CARS Ca
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LUBRICATION AGREEMENT The value of
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CAD ILL AG - LaS ALLE Owner Service
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CADILLAC MASTER RADIO The new Cadil
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CADILLAC FLEETWOOD RADIO The new Ca
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HEATER-DEFROSTER The new Cadillac H
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LUGGAGE EQUIPMENT Luggage equipment
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MAJOR POINTS OF COMPARISON Cadillac
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MAJOR POINTS OF COMPARISON-Cont'd S
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RODS AND PINS—Cont'd LaSalle Is w
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DETAILED SPECIFICATIONS-Confd VALVE
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IGNITION—Cont'd LaSalle Amperage
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CLUTCH—Cont'd DETAILED LaSalle ^
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DETAILED SPRINGS—Cont'd LaSalle F
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FRAME-Cont'd Width, maximum DETAILE
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- & • B m Clack Clock llaaible Wh
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CADILLAC -LaSALLE Exclusive Accesso
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Bulletin No. 24 October 1, 1938 BLU
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Bulletin No. 25 October I, 1038 CAD
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Bulletin M». 26 October I, L938 i
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Bulletin No. 27 October 1, 1983 MOT
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AUTOMATIC BATTERY FILLER FOR ALL SE
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Bulletin No. 33 October 1. 193» GL
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Bulletin No. M October I. 19)18 SEA
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Bulletin No. 35 October 1, 1938 CAD
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Bulletin No. 36A. October 1. 1938 V
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CADILLAC An Owner's Manual covering
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You will want to know— RIGHT AWAY
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Cooling Liquid Level Tire Pressure
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Temperature Indicator The temperatu
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Locks and Keys Maximum protection i
Page 389 and 390:
Cadillac-LaSalle Service Owner Serv
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Suggestions for Safer Driving Carbo
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Night Driving The first requirement
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High Speed Driving Your Cadillac au
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ubrication In order that your Cadil
Page 399 and 400:
Under normal driving conditions, dr
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aintenance Suggestions Body The bod
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Cooling System The attention requir
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Wheels and Tires Use of Jack—The
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License Data Engine Numbers: Series
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CADILLAC^LASALLE PRELIMINARY SERVIC
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Contents Page Body 5 Body Styles 5
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Cadillac-LaSaile Preliminary Servic
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Cadillac-LaSalle Preliminary Servic
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Colors for 1938 Model Cadillac and
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The Instructions, Illustrationa, Al
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UPHOLSTERY c . Carpets, Seats, Cush
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Series CONVERTIBLE TOPS-ROOF COVERI
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UPHOLSTERY Carpets, Seats, Cushions
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'.Serie* l : -CONVERTIBLE TOPS-ROOF
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1938 LaSalle Production - GM Heritage Center

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