READIT-2007 - Indira Gandhi Centre for Atomic Research

those, which are more adaptable, resilent, and quick to change directions and care to
the anticipated demands of their clients and employees.
A great deal of organizational information and knowledge is stored in various
forms, in the form of data that are collected through the daily activities and operations
of the research organization. In some cases, it is important to offer immediate access
to the data and information in order to make short-term decisions, in other cases
information is aggregated, verified and summarized to provide a longer-term
perspective. Sometimes, knowledge cannot be fully utilized in the absence of
adequate communication infrastructure. Knowledge rich organizations generate value
from their intellectual and knowledge-based assets. One of the most important
knowledge management activities of any academic organization is to collect,
disseminate and communicate knowledge in the organization. “In order to manage
knowledge assets, we need not merely to identify them but to understand them – in
depth – in all their complexity: where they exist, how they grow, how managers’
actions affect their viability”. 2 Through effective communication of knowledge,
people can work and think over cross-purposes with each other on different facets of
the issue. As a result, the tree of knowledge grows more with communication, sharing
of ideas and transfer of knowledge through talks and discussions, lectures, debates
and conversations, face-to-face communication, conferences, workshops and
seminars. Knowledge communication practices are best supported through IT tools
and Web-enabled infrastructure and practices. Web-enabled opportunities and
practices not only deploy the new best practices to communicate, transfer and share
knowledge but also offer new avenues to preserve and reuse the existing knowledge
to spur innovations. The development of wireless communication technology has
enabled the people to carry networked digital devices such as cellular phone, PDA,
notebook computers and several other communication tools such as telephone, video
conferencing, chat rooms, instant messaging, SMS (Short Message Service), E-mails,
discussion forums, audio and video messages, unified messaging, etc., which offer
new ways to enrich communication, learning and knowledge transfer. However, some
issues relating to proper timings of communication for correct planning, quality of
knowledge transfer, management’s attitude towards views of experts and intellectuals,
lack of proper recognition, exposition, appreciation and involvement of experts in
discussions and important decisions are hurdles in the communication of knowledge.
APPROACHES OF KNOWLEDGE COMMUNICATION
In this article, some significant approaches of knowledge communication have
been discussed which are being followed in the National University of Educational
Planning and Administration (NUEPA) and the National Council of Educational
Research and Training (NCERT) to communicate and share knowledge among
individuals, groups and organizations. These approaches are being pursued to bring
qualitative change in the working and services across the organization to achieve the
desired goals.
National University of Educational Planning and Administration is a premier
organization established by the Ministry of Human Resource Development,
Government of India. It is dealing with capacity building and research in planning and
management of education not only in India but also in South Asia. In recognition of
the pioneering work done by the organization in the field of educational planning and
administration, the Government of India have empowered it to award its own degrees
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