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ICT and e-Business in the Pulp, Paper and Paper ... - empirica

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<strong>Pulp</strong>, paper <strong>and</strong> paper products<br />

CASE STUDY: INTERNATIONAL PAPER, USA<br />

Abstract<br />

<strong>Bus<strong>in</strong>ess</strong> growth has compelled International <strong>Paper</strong>, a worldwide leader <strong>in</strong> <strong>the</strong> manufacture<br />

of paper <strong>and</strong> packag<strong>in</strong>g solutions, to look for new ways to <strong>in</strong>crease operational<br />

efficiency <strong>and</strong> to improve customer service. To achieve <strong>the</strong>se goals, <strong>the</strong> company<br />

decided to implement an RFID based tag <strong>and</strong> reader system as <strong>the</strong> basis of a new<br />

warehouse track<strong>in</strong>g system. The <strong>in</strong>tegration of <strong>the</strong> new system with exist<strong>in</strong>g production<br />

processes at a mill <strong>in</strong> Texarkana, Texas, resulted <strong>in</strong> noticeable improvements <strong>in</strong> <strong>the</strong><br />

efficiency of <strong>in</strong>ventory h<strong>and</strong>l<strong>in</strong>g.<br />

Case study fact sheet<br />

Full name of <strong>the</strong> company:<br />

International paper<br />

Location (HQ / ma<strong>in</strong> branches):<br />

Headquartered <strong>in</strong> New York, USA, International<br />

<strong>Paper</strong> has operations <strong>in</strong> 40 countries<br />

Ma<strong>in</strong> bus<strong>in</strong>ess activity:<br />

Production of paper products, ma<strong>in</strong>ly packag<strong>in</strong>g<br />

Year of foundation: 1898<br />

Number of employees: about 83,000<br />

Turnover <strong>in</strong> last f<strong>in</strong>ancial year:<br />

US$ 25 billion (€ 20.2 billion)<br />

Primary customers:<br />

o<strong>the</strong>r bus<strong>in</strong>esses from various <strong>in</strong>dustries<br />

Most significant geographic market: USA / global<br />

Ma<strong>in</strong> e-bus<strong>in</strong>ess applications studied: RFID<br />

Key words:<br />

RFID, warehouse <strong>and</strong> <strong>in</strong>ventory management<br />

Background <strong>and</strong> objectives<br />

International <strong>Paper</strong> is <strong>the</strong> world’s largest paper <strong>and</strong> forest products company. Their<br />

factories produce a wide selection of paper products for pr<strong>in</strong>ted communication, as well<br />

as corrugated shipp<strong>in</strong>g products for food <strong>and</strong> beverage packag<strong>in</strong>g. The company<br />

operates 36 pulp, paper <strong>and</strong> packag<strong>in</strong>g mills, 132 convert<strong>in</strong>g <strong>and</strong> packag<strong>in</strong>g plants, 35<br />

wood products facilities, 13 specialty chemicals plants, <strong>and</strong> 2 specialty panels <strong>and</strong><br />

lam<strong>in</strong>ated products plants. 96<br />

The Texarkana, Texas mill <strong>and</strong> warehouse supports approximately one hundred different<br />

customers with a range of paper products of different weights <strong>and</strong> sizes. Although <strong>the</strong> mill<br />

was already perform<strong>in</strong>g well, International <strong>Paper</strong> executives felt that <strong>the</strong> number of<br />

products <strong>and</strong> daily transactions <strong>in</strong> <strong>the</strong> warehouse offered opportunity for improvement,<br />

<strong>and</strong> <strong>the</strong>y were not satisfied with <strong>the</strong> results of o<strong>the</strong>r solutions, such as bar cod<strong>in</strong>g<br />

<strong>in</strong>ventory stock.<br />

96<br />

Figures as of 31 December 2003, <strong>in</strong>formation from <strong>the</strong> company website at<br />

www.<strong>in</strong>ternationalpaper.com (downloaded <strong>in</strong> Feb. 2006).<br />

141

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