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ICT and e-Business in the Pulp, Paper and Paper ... - empirica

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<strong>Pulp</strong>, paper <strong>and</strong> paper products<br />

3 Adoption of <strong>ICT</strong> <strong>and</strong> e-<strong>Bus<strong>in</strong>ess</strong> <strong>in</strong> 2006<br />

Background <strong>in</strong>formation about <strong>the</strong> e-<strong>Bus<strong>in</strong>ess</strong> Survey 2006<br />

e-<strong>Bus<strong>in</strong>ess</strong> W@tch collects data on <strong>the</strong> use of <strong>ICT</strong> <strong>and</strong> e-bus<strong>in</strong>ess <strong>in</strong> European<br />

enterprises by means of representative telephone surveys. The e-<strong>Bus<strong>in</strong>ess</strong> Survey 2006<br />

was <strong>the</strong> fourth survey after those of 2002, 2003 <strong>and</strong> 2005. It had a scope of 14,081<br />

<strong>in</strong>terviews with decision-makers <strong>in</strong> enterprises from 29 European countries. 31<br />

Most of <strong>the</strong> tables <strong>in</strong> this report feature a breakdown of <strong>the</strong> population of enterprises<br />

based on <strong>the</strong> aggregate of 10 EU countries – <strong>the</strong> "EU-10". 32 In <strong>the</strong>se countries <strong>the</strong><br />

survey covered all 10 sectors (at least to some extent) <strong>and</strong> <strong>the</strong>refore comparability of <strong>the</strong><br />

sample across sectors is given. The EU-10 represent more than 80% of <strong>the</strong> total GDP<br />

<strong>and</strong> <strong>in</strong>habitants of <strong>the</strong> EU-25 <strong>and</strong> are thus to a large extent representative for <strong>the</strong> whole<br />

EU.<br />

In <strong>the</strong> P&P <strong>in</strong>dustry 1158 <strong>in</strong>terviews were conducted; out of <strong>the</strong>se, 964 with companies<br />

from <strong>the</strong> EU-10. Some of <strong>the</strong> data are broken down <strong>in</strong>to <strong>the</strong> two ma<strong>in</strong> sub-sectors of <strong>the</strong><br />

P&P <strong>in</strong>dustry, i.e. NACE 21.1 (Manufacture of pulp, paper <strong>and</strong> paperboard) <strong>and</strong> NACE<br />

21.2 (Manufacture of articles of paper <strong>and</strong> paperboard). It could be assumed that <strong>the</strong><br />

structural differences between <strong>the</strong> two sub-sectors (see Chapter 2) translate <strong>in</strong>to<br />

differences <strong>in</strong> <strong>ICT</strong> adoption, use <strong>and</strong> impact; figures provide strong evidence, however,<br />

that structural differences are not reflected <strong>in</strong> <strong>the</strong> use of e-bus<strong>in</strong>ess <strong>in</strong> most areas.<br />

The survey was carried out as an enterprise survey, i.e. focus<strong>in</strong>g on <strong>the</strong> enterprise as a<br />

bus<strong>in</strong>ess organisation (legal unit) with one or more establishments. Similarly to 2005, <strong>the</strong><br />

2006 survey also <strong>in</strong>cluded only companies that use computers. The configuration of<br />

<strong>the</strong> survey set-up (e.g. sampl<strong>in</strong>g) reflects <strong>the</strong> m<strong>and</strong>ate of e-<strong>Bus<strong>in</strong>ess</strong> W@tch to focus on<br />

sectors <strong>and</strong> SMEs. As a result, comparisons should ma<strong>in</strong>ly be made between sectors<br />

<strong>and</strong> between size-b<strong>and</strong>s of enterprises. Breakdowns by country are also possible, but<br />

should be treated cautiously, for several reasons (see Annex I).<br />

More detailed <strong>in</strong>formation about <strong>the</strong> survey methodology, <strong>in</strong>clud<strong>in</strong>g <strong>in</strong>formation about<br />

sampl<strong>in</strong>g <strong>and</strong> <strong>the</strong> bus<strong>in</strong>ess directories used, <strong>the</strong> number of <strong>in</strong>terviews conducted <strong>in</strong> each<br />

country <strong>and</strong> sector, <strong>and</strong> data on non-response rates, are available <strong>in</strong> Annex I <strong>and</strong> on <strong>the</strong><br />

website of <strong>the</strong> e-<strong>Bus<strong>in</strong>ess</strong> W@tch.<br />

31<br />

32<br />

The survey was conducted <strong>in</strong> March-April 2006 us<strong>in</strong>g computer-assisted telephone <strong>in</strong>terview<br />

(CATI) technology. Field-work was co-ord<strong>in</strong>ated by <strong>the</strong> German branch of Ipsos GmbH<br />

(www.ipsos.de) <strong>and</strong> conducted <strong>in</strong> co-operation with <strong>the</strong>ir local branches <strong>and</strong> partner<br />

organisations. The countries covered <strong>in</strong>clude EU Member States, Acced<strong>in</strong>g <strong>and</strong> C<strong>and</strong>idate<br />

Countries, <strong>and</strong> countries of <strong>the</strong> European Economic Area (EEA).<br />

The EU-10 cover <strong>the</strong> Czech Republic, Germany, Spa<strong>in</strong>, France, Italy, Hungary, <strong>the</strong><br />

Ne<strong>the</strong>rl<strong>and</strong>s, Pol<strong>and</strong>, F<strong>in</strong>l<strong>and</strong> <strong>and</strong> <strong>the</strong> UK.<br />

30

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