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ICT and e-Business in the Pulp, Paper and Paper ... - empirica

ICT and e-Business in the Pulp, Paper and Paper ... - empirica

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<strong>Pulp</strong>, paper <strong>and</strong> paper products<br />

MRPs, reflect<strong>in</strong>g <strong>the</strong> customer’s needs for <strong>the</strong> com<strong>in</strong>g weeks with respect to all <strong>the</strong><br />

products VPK is offer<strong>in</strong>g, are sent onl<strong>in</strong>e to VPK Packag<strong>in</strong>g on a daily basis. VPK <strong>the</strong>n<br />

processes <strong>the</strong> <strong>in</strong>com<strong>in</strong>g MRPs <strong>and</strong> thus constantly improves <strong>the</strong> match between orders,<br />

production <strong>and</strong> stock levels.<br />

On <strong>the</strong> basis of this data exchange, <strong>the</strong> supply cha<strong>in</strong> of VPK is appropriately activated.<br />

First, <strong>the</strong> company responds to <strong>the</strong> short term needs of customers with products available<br />

<strong>in</strong> stock (Replenishment Proposal 1). Second, to avoid shortages, <strong>the</strong> production division<br />

of VPK br<strong>in</strong>gs <strong>the</strong> stock back to its prior level (Replenishment Proposal 2). F<strong>in</strong>ally,<br />

production takes care of <strong>the</strong> long term needs of VPK customers, based on forecast<strong>in</strong>g.<br />

Exhibit 1: Supply cha<strong>in</strong> management based on FLI®<br />

FLI<br />

MRP<br />

Partner<br />

Production VPK<br />

Stock<br />

Stock<br />

Production partner<br />

Repl.proposal 2<br />

Repl.proposal 1<br />

Repl. proposal 3<br />

An important advantage of <strong>the</strong> FLI® concept is <strong>the</strong> agreement on common st<strong>and</strong>ards<br />

between <strong>the</strong> client <strong>and</strong> VPK Packag<strong>in</strong>g Group. Both sides communicate <strong>in</strong> MRP files.<br />

From early 2007 onwards, <strong>the</strong> exchange of <strong>in</strong>formation between customer <strong>and</strong> VPK<br />

Packag<strong>in</strong>g Group will take place via a portal website, where customers can log <strong>in</strong> <strong>and</strong><br />

place <strong>the</strong>ir orders onl<strong>in</strong>e.<br />

The implementation process<br />

The preparation phase took about a year (2000/01) <strong>and</strong> <strong>in</strong>cluded plann<strong>in</strong>g <strong>and</strong> work<strong>in</strong>g<br />

on proposals for how <strong>the</strong> FLI concept should look <strong>and</strong> when it could be operational.<br />

In 2001, a pilot project was set-up to test <strong>the</strong> FLI concept, <strong>in</strong>volv<strong>in</strong>g <strong>the</strong> paper division of<br />

VPK Packag<strong>in</strong>g <strong>and</strong> Camp<strong>in</strong>a, one <strong>the</strong> largest diary companies <strong>in</strong> Europe <strong>and</strong> one of<br />

VPK’s major customers. Periodic evaluations (every three months) were made to reveal<br />

possible weaknesses of <strong>the</strong> system <strong>and</strong> to suggest improvements.<br />

The Camp<strong>in</strong>a pilot was successful. After a year, <strong>the</strong> number of rush orders had been<br />

reduced, while <strong>the</strong> level of accuracy with respect to production <strong>and</strong> deliveries had<br />

<strong>in</strong>creased. Moreover, <strong>in</strong>stead of plac<strong>in</strong>g separate orders for each of more than 100<br />

different VKP products, Camp<strong>in</strong>a only had to send an updated version of its MRP to VPK<br />

Packag<strong>in</strong>g. Stock adm<strong>in</strong>istration on both sides became more simplified, especially for <strong>the</strong><br />

customer. Apart from some communication problems at <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g of <strong>the</strong> pilot project,<br />

no serious difficulties emerged dur<strong>in</strong>g <strong>the</strong> implementation process. Both VPK Packag<strong>in</strong>g<br />

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