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ICT and e-Business in the Pulp, Paper and Paper ... - empirica

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<strong>Pulp</strong>, paper <strong>and</strong> paper products<br />

Newspapers (WAN) 107 po<strong>in</strong>t at a recovery of <strong>the</strong> newspaper market <strong>in</strong> 2004/05 after <strong>the</strong><br />

decl<strong>in</strong>e <strong>in</strong> <strong>the</strong> immediate years before. In a press release on its latest annual report<br />

("World Press Trends 2005"), 108 WAN presented <strong>the</strong> follow<strong>in</strong>g figures:<br />

Global development: The total circulation of daily newspapers <strong>in</strong> <strong>the</strong> world<br />

climbed 2.1% <strong>in</strong> 2004 (see Exhibit 4-13a). Over five years, it is up 4.8%.<br />

Europe / USA: Newspapers <strong>in</strong> EU Member States saw a slight 0.7% drop <strong>in</strong><br />

circulation <strong>in</strong> 2004, but sales were only 0.4% less (or 360,000 copies) than five<br />

years ago. However, over <strong>the</strong> five years 2000-2004, circulation has decl<strong>in</strong>ed <strong>in</strong><br />

most Member States (see Exhibit 4-13b). By comparison, <strong>the</strong> circulation of US<br />

dailies fell 1.0% <strong>in</strong> 2004 <strong>and</strong> 2.1% over five years.<br />

Exhibit 4-13: Development of <strong>the</strong> daily newspaper circulation<br />

8<br />

6<br />

4<br />

2<br />

0<br />

-2<br />

2,1<br />

Circulation of daily newspapers:<br />

% change from 2003 to 2004 <strong>in</strong> world regions<br />

6,3<br />

-0,7 -1,4 -0,2 -1,0<br />

Worldw ide EU Europe North<br />

America<br />

South<br />

America<br />

4,1<br />

6,0<br />

Asia Africa Australia<br />

Circulation of daily newspapers: 2000 - 2004<br />

(% change from 2000 to 2004 <strong>in</strong> EU Member States<br />

2<br />

0<br />

-2<br />

-4<br />

-6<br />

-8<br />

-10<br />

-12<br />

-2,5<br />

-2,1 -1,9 -1,3<br />

-4,3<br />

-5,8 -5,5 -5,2<br />

-7,7<br />

-8,5<br />

-9,5 -9,3<br />

-10,5<br />

-11,4<br />

UK DK HU EL NL DE FR IT BE LU CZ FI EE SE<br />

Source: World Association of Newspapers (WAN): World Press Trends 2005<br />

(graph by e-<strong>Bus<strong>in</strong>ess</strong> W@tch)<br />

107 The Paris-based WAN, <strong>the</strong> global organisation for <strong>the</strong> newspaper <strong>in</strong>dustry, represents 18,000<br />

newspapers; members <strong>in</strong>clude 72 national newspaper associations, <strong>in</strong>dividual newspaper<br />

executives <strong>in</strong> 102 countries, 11 news agencies <strong>and</strong> n<strong>in</strong>e regional <strong>and</strong> world-wide press groups.<br />

108 "World Press Trends: Newspaper Circulation <strong>and</strong> Advertis<strong>in</strong>g Up Worldwide", WAN, Seoul, 30<br />

May 2005. www.wan-press.org/article7321.html<br />

151

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