ICT and e-Business in the Pulp, Paper and Paper ... - empirica

Pulp, paper and paper products
the payment for this order. Payment is then accomplished in traditional ways, e.g. by
bank transfer upon receipt of an invoice for the respective order.
Exhibit 3-30: Marketing and sales processes supported by specific ICT solutions
100
80
60
40
20
0
78
62 57
Publish offers to
customers
60
Answ er calls for
tenders
21
19
Launch sales
auctions
74
66
Receive orders
from customers
20
34
Enable customers
to pay online
Pulp & Paper (EU-10)
All 10 sectors (EU-10)
Base (100%): Companies using specific ICT solutions for marketing / sales.
N (for sector, EU-10) = 129. Weighting: in % of firms. Questionnaire reference: F11
Source: e-Business W@tch (Survey 2006)
Location and type of customers placing online orders
Most P&P companies report that they receive online orders mainly from customers in
their own country, while not being focused on their own region. More than 90% of those
companies that accept online orders from customers report either regional or national
customers as their main geographic e-commerce market (see Exhibit 3-30). Less than
10% of firms said that orders were truly international, i.e. they receive orders mainly from
an international customer base. This is a lower incidence of international trade than on
average in the other sectors, where close to 25% of companies with e-commerce
reported an international focus.
Exhibit 3-31: Main location of customers that order online
0 20 40 60 80 100
Total Pulp & Paper (EU-10)
26
66
8
All 10 sectors (EU-10)
30
47
23
Mainly regional Mainly national Mainly international
Base (100%): Companies accepting orders online (without "don't know").
N (for sector, EU-10) = 276. Weighting: in % of firms. Questionnaire reference: F7
Source: e-Business W@tch (Survey 2006)
75