ICT and e-Business in the Pulp, Paper and Paper ... - empirica

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Pulp, paper and paper products Online marketing is gaining momentum: Almost 30% of P&P firms surveyed said they accepted orders online and more than 20% (by employment) reported using a Customer Relationship Management (CRM) system; this is more than on average in the 10 sectors studied and shows that e-marketing is quickly gaining momentum in the P&P industry (see Section 3.6). e-Business Index and Scoreboard 2006 2 e-Business Scoreboard 2006 D.4 A.1 A.2 Component indicators (based on data in % of firms) D.2 D.3 A.3 A.4 A. ICT Networks A.1 Internet connectivity (index) A.2 LAN A.3 W-LAN A.4 Remote access to company network D.1 C.4 C.3 C.2 B.4 C.1 Max Average Pulp & paper B.3 B.2 B.1 B. e-Integrated Business Processes B.1 Intranet B.2 ERP systems B.3 Online tracking of production time B.4 e-Invoicing C. e-Sourcing and Procurement C.1 Firms placing orders online C.2 Use of ICT systems for sourcing C.3 ICT system linked with suppliers C.4 Online inventory management D. e-Marketing and Sales D.1 CRM use D.2 Firms accepting orders online D.3 Use of ICT systems for marketing/sales D.4 ICT system linked with customers Source: e-Business W@tch (Survey 2006) Important e-business trends and implications In the P&P industry, the impact of ICT is mainly felt as a driver and enabler of process innovation in business-to-business (B2B) trading processes and logistics. Meeting requirements for organising trade and logistics on an international scale has been a strong driver of ICT adoption. However, the e-business activities and experience of the smaller companies in the sector are quite different from those of large companies. The large P&P manufacturing companies are quite advanced users of e-business, while many of the smaller companies rely on a rather simple ICT infrastructure. papiNet® – a success story Agreement on common standards linking disparate ERP systems between trading partners is one of the critical success factors for e-business. The P&P industry has developed and promotes the papiNet® standard for facilitating B2B trade processes. Despite the success of this standard in the sector, there is still considerable scope for new implementations, especially those involving small and medium-sized enterprises (SMEs) – see Section 4.1. 2 See Methodology Annex for information about the structure and computation of the scoreboard. 6
Pulp, paper and paper products In parallel to papiNet®, GUSI is being promoted by the consumer goods industry as a standard for e-business with their suppliers, including the packaging industry. ICT as a driver of improved process efficiency The integration of digital information flows, during all phases of B2B transactions (including ordering, invoicing and payments), with production management and logistics has significantly facilitated business processes between P&P producers and their suppliers and customers (see Section 4.2). Effects tend to be most significant if both trading partners have an ERP system as the main 'hub' for automating processes. The main effects of ICT adoption with regard to process efficiency noted from case studies and interviews with companies are: acceleration of processes; increased internal transparency of processes; and improved use of production capacity. Deployment and implications of RFID Manufacturers of pulp and paper increasingly use RFID for warehouse and inventory management. Early experience of RFID implementation demonstrates that it can help companies to link ordering, production and logistics processes, thereby streamlining their supply chain and reducing lead times. However, the benefits of the use of RFID over barcode technology, for the same purposes, are not yet obvious. In particular, the total costs for RFID implementation are still considerable. Therefore, adoption strategies differ: some P&P companies choose to be early adopters, while others deliberately opt for a “wait-and-see” strategy. In the converting industry, compliance with customer demand (in particular from large retailers and the consumer goods industry) is the most important driver for RFID adoption (see Section 4.3). ICT impact on paper consumption Although, in some instances, the adoption of ICT by households and businesses leads to substitution of paper or paper-based products, the net impact of all factors that have an influence in this respect results in a continued growth in paper demand and consumption (see Section 4.4). Substitution effects are most significant in the daily and weekly newspaper markets, where a large proportion of classified advertising is already migrating to the internet. The average volume of newspapers as well as their total circulation are decreasing. However, a projection of figures on paper consumption in Europe since the mid 1990s indicates a moderate growth even in advanced economies. Overall business impact Impact at company level ICT and e-business have a considerable impact on work processes and on business process efficiency in companies from the P&P industry. Companies increasingly use 7
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ICT and e-Business in the Pulp, Paper and Paper ... - empirica

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