ICT and e-Business in the Pulp, Paper and Paper ... - empirica

Pulp, paper and paper products
2 Industry Context and Background
2.1 Sector definition
Business activities covered
The manufacture of pulp, paper and paper products industry covers the business
activities specified in NACE Rev. 1.1 Division DE 21. 17 This includes two relatively
diverse sub-sectors:
The manufacture of pulp, paper and paperboard (NACE 21.1), which is a highly
concentrated industry where companies typically operate in a world-wide market.
The manufacture of articles of paper and paperboard (NACE 21.2), the so
called 'converting industries', where companies are usually smaller and operate
more on a regional or national basis, or specialise as international leaders within
selected niches.
Exhibit 2-1: Business activities covered by the pulp and paper industry (NACE Rev. 1.1)
NACE Rev. 1.1
Division Group(s)
DE 21
DE 21.1
DE 21.2
Business activities
Manufacture of pulp, paper and paper products
Manufacture of pulp, paper and paperboard
Manufacture of articles of paper and paperboard
For simplicity, the term "pulp & paper industry" (P&P industry) will be used in this study, if
the whole sector is concerned, i.e. the acronym P&P also includes the converting
industries. If the analysis concerns specific sub-sectors only, a more specific reference
will be used such as, for example, "the manufacture of pulp".
"Neighbouring" industries
Industries in the sub-sector groups NACE 21.1 and NACE 21.2 of the P&P industry are
very inter-dependent with suppliers from the forestry and woodworking industries.
Forestry and logging (NACE Rev. 1.1 A 02) constitutes the first activity in the value
network of the wider P&P cluster. The next step in wood processing features the sawmills
(NACE DD 20.1), another important cluster player with direct interfaces to the P&P
industry.
Producers of newspapers and magazines are important downstream customers in the
value network of the publishing and printing industries (NACE DE 22.1 and 22.2). 18
Companies from the P&P industry often use the term "printing" for the activity of
producing paper(board) packaging solutions (containers, boxes), which is covered by
NACE 21.2. In fact, there is probably a significant overlap between the two sub-sectors in
17
18
NACE Rev. 1.1 is a 4-digit classification of business activities. It is a revision of the ‘General
Industrial Classification of Economic Activities within the European Communities’, known by the
acronym NACE and originally published by Eurostat in 1970.
e-Business W@tch sector published two sector studies on the publishing and printing industry
in 2005. See www.ebusiness-watch.org ('resources').
19