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Doing Business in the Netherlands 2012 - American Chamber of ...

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It is also possible to apply for a European Community Trademark<br />

registration, which covers all <strong>the</strong> Member States <strong>of</strong> <strong>the</strong> European<br />

Union. Trademark attorneys can file such applications <strong>in</strong> any EU<br />

country. On 1 May 2004, <strong>the</strong> Czech Republic, Estonia, Cyprus,<br />

Latvia, Lithuania, Hungary, Malta, Poland, Slovenia and <strong>the</strong> Slovak<br />

Republic jo<strong>in</strong>ed <strong>the</strong> EU. Trademark protection <strong>of</strong> exist<strong>in</strong>g European<br />

Community Trademarks has been extended to <strong>the</strong>se countries<br />

automatically and without cost. Owners <strong>of</strong> older national trademark<br />

rights <strong>in</strong> one <strong>of</strong> <strong>the</strong> new Member States can file an opposition aga<strong>in</strong>st<br />

an allegedly conflict<strong>in</strong>g European Community Trademark but only if<br />

<strong>the</strong> same was filed between 1 November 2003 and 30 April 2004.<br />

Romania and Bulgaria jo<strong>in</strong>ed <strong>the</strong> EU on 1 January 2007. Community<br />

trademark applications filed between 1 July 2006 and 1 December<br />

2006 can be subject to oppositions based on earlier rights <strong>in</strong> <strong>the</strong>se new<br />

Member States.<br />

The Ne<strong>the</strong>rlands is also a party to <strong>the</strong> Madrid Convention and <strong>the</strong><br />

Madrid Protocol (“<strong>the</strong> Madrid System”), which enables (i) persons or<br />

legal entities with a real and effective <strong>in</strong>dustrial or commercial<br />

establishment <strong>in</strong> a country that is a party to <strong>the</strong> Madrid System or (ii)<br />

persons or legal entities with domicile or a registered seat <strong>in</strong> an EU<br />

Member State, to extend a Benelux trademark registration to ano<strong>the</strong>r<br />

Member State and vice versa.<br />

In general, <strong>the</strong> ma<strong>in</strong> advantage <strong>of</strong> an <strong>in</strong>ternational registration is that it<br />

is cheaper than fil<strong>in</strong>g <strong>in</strong>dividual national applications for registration.<br />

The disadvantage <strong>of</strong> an <strong>in</strong>ternational trademark registration is that it<br />

automatically lapses or is cancelled <strong>in</strong> all Member States if <strong>the</strong><br />

national application/registration on which <strong>the</strong> <strong>in</strong>ternational registration<br />

is based lapses or is cancelled with<strong>in</strong> five years after <strong>the</strong> <strong>in</strong>ternational<br />

registration.<br />

Countries that are party to <strong>the</strong> Madrid System and/or <strong>the</strong> Paris Treaty<br />

can claim priority rights with<strong>in</strong> six months after <strong>the</strong> application date <strong>of</strong><br />

<strong>the</strong> first registration. With Global IP Manager (“GIPM”),<br />

Baker & McKenzie can provide web-based worldwide trademark<br />

portfolio management services. GIPM enables our clients to review<br />

94 Baker & McKenzie

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