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Doing Business in the Netherlands 2012 - American Chamber of ...

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The Dutch approach to public broadcast<strong>in</strong>g is unique. Programs are<br />

made by a variety <strong>of</strong> groups, some reflect<strong>in</strong>g political or religious<br />

currents <strong>in</strong> society, o<strong>the</strong>rs represent<strong>in</strong>g <strong>in</strong>terest groups. These<br />

organizations are allocated with airtime on TV and radio, <strong>in</strong> l<strong>in</strong>e with<br />

<strong>the</strong> number <strong>of</strong> members <strong>the</strong>y have. Public radio and TV channels face<br />

stiff competition from commercial stations, which mushroomed after a<br />

1988 law lifted <strong>the</strong> ban on commercial broadcast<strong>in</strong>g.<br />

The TV market is very competitive. Viewers have access to a wide<br />

range <strong>of</strong> domestic and foreign channels, thanks ma<strong>in</strong>ly to one <strong>of</strong> <strong>the</strong><br />

highest cable take-up rates <strong>in</strong> Europe. Every prov<strong>in</strong>ce has at least one<br />

local public TV channel. The three national public TV stations enjoy<br />

high audience shares.<br />

Freedom <strong>of</strong> <strong>the</strong> press is guaranteed by <strong>the</strong> constitution, as is free<br />

speech. Newspaper ownership is highly concentrated. Most titles are<br />

broadsheets. Dutch readers have not really developed a taste for<br />

tabloid sensationalism.<br />

1.6.4 Dutch Creative Climate and Dutch Design<br />

Dutch design is famous around <strong>the</strong> world. The m<strong>in</strong>imalist,<br />

economical approach that characterizes Dutch design attracts many<br />

young designers, architects and artists who come especially to<br />

Amsterdam to work <strong>in</strong> a climate <strong>of</strong> artistic freedom, dialogue and<br />

<strong>in</strong>novation.<br />

The Ne<strong>the</strong>rlands is also renowned for its architecture and exceptional<br />

urban development. No less than 50,000 build<strong>in</strong>gs are listed as<br />

monuments. The government protects <strong>the</strong>m and helps pay for <strong>the</strong>ir<br />

ma<strong>in</strong>tenance. The world’s planners and architects flock here to learn<br />

about Dutch solutions for this crowded country.<br />

1.6.5 Food<br />

Dairy products play an important part <strong>in</strong> Dutch cook<strong>in</strong>g. Milk, butter<br />

and cheese are consumed <strong>in</strong> large quantities toge<strong>the</strong>r with eggs,<br />

sausages and ham. These are accompanied by a variety <strong>of</strong> breads.<br />

20 Baker & McKenzie

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