Income-Generating Activities - Action Against Hunger
Income-Generating Activities - Action Against Hunger
Income-Generating Activities - Action Against Hunger
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Usually the lambs are bought by live weight, that’s to say 600-650 drams are paid<br />
for 1 kg of live weight. Lamb, as a product, is always in demand. Currently the supply<br />
does not satisfy the demands.<br />
From point of view of fatness the lambs are divided into 3 groups:<br />
• Lower to middle fatness<br />
• Middle fatness<br />
• Higher to middle fatness<br />
We get 5-6 kg of meat from 4-5 months old lambs if they are classified as lower to<br />
middle fatness. If it is of middle fatness – 7-9kg meat, and if it is higher to middle fatness<br />
– 12-13kg.<br />
IGA group members should work well to reach the expected result. The wool quality<br />
will depend on sheep’s conditions, feeding, care and cleanliness. They will get two<br />
types of wool: clean (pure) and half-soft. It is planned to get 70% white and 30%<br />
coloured wool. It will be 8-12cm long.<br />
Marketing plan<br />
Description of the main market<br />
Darbas sheep breeding group produces lamb and wool for consumer markets. Current<br />
consumers are those who know and praise high quality lamb and wool. Sisian district<br />
lamb is quite famous in Yerevan and in Ararat valley. The consumers appreciate<br />
the taste and organic quality of meat produced here. Currently the lamb meat has a<br />
high, unsatisfied demand. The main consumers are middlemen that visit Sisian district<br />
villages and do wholesale buying. They sell the lamb in the markets of Yerevan and<br />
Ararat valley.<br />
Marketing Strategy<br />
The following strategy is applied by the sheep-breeding group: high quality and<br />
marketing average price. In case of intensive feeding and normal care, the group produces<br />
above average lambs. The lambs are fed with the mother’s milk and get additional<br />
feeding of cereal fodders (barley or sainfoin). This will affect the taste of meat<br />
and weight. Proper care of sheep will give high quality wool. Qualitative criteria are<br />
the following: cleanness, softness, length, colour and type. Everything will depend on<br />
the feeding and keeping them clean. Cost of quality wool in Sisian area differs from<br />
400 to 500 dram per 1 kg and average price of lamb is 1200 dram.<br />
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INCOME GENERATING ACTIVITIES: A KEY CONCEPT IN SUSTAINABLE FOOD SECURTIY