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some migrants had started chitties, but due to defaulting by members <strong>this</strong>had collapsed.The major items <strong>of</strong> expenditure in <strong>this</strong> area were the life-cycle rituals andfestivals that constitute an important part <strong>of</strong> the social and religious life <strong>of</strong>a Hindu community. Conventionally, when a lower caste became affluentor powerful, a process <strong>of</strong> caste mobility was initiated whereby the style <strong>of</strong>life, customs, and rituals <strong>of</strong> a higher caste were adopted. Generally suchchanges were followed by a claim to a higher position in the caste hierarchy.This process has been called Sanskritization (Srinivas 1968).While theEzhavas <strong>of</strong> Cherur had adopted new occupations as well as new ritualsand ceremonies, I have argued elsewhere that these did not conform to thetypical Sanskritization pattern since they were not the ones practiced by theupper castes <strong>of</strong> the area (Kurien 2002). What is <strong>of</strong> relevance in the context<strong>of</strong> their economic behavior, however, is the fact that life-cycle ceremonieshad been elaborated, and several new rites <strong>of</strong> gift-giving (largely <strong>of</strong> gold)had been introduced. The ceremonies were also conducted on a far morelavish scale than earlier. Marriages were the biggest <strong>of</strong> such celebrationsand migrants spent a good proportion <strong>of</strong> their Gulf money on the weddings<strong>of</strong> their sisters, daughters, and close relatives. Life-cycle ceremonies andfestivals were also occasions when the members <strong>of</strong> the community wereexpected to give fairly substantial gifts. Thus, Gulf money had created acircle <strong>of</strong> reciprocity and redistribution within the community in Cherur,though <strong>this</strong> was much smaller than in Veni.Education was another major item <strong>of</strong> expenditure. Although the state asa whole had traditionally placed a lot <strong>of</strong> emphasis on education, as lowcastes the Ezhavas had not been allowed to attend government schools andcolleges in the earlier period. Investing in education was therefore anothermeans that the Ezhavas used to achieve a change in status. Many <strong>of</strong> thechildren were sent to the relatively expensive English medium schools,and money was also spent on various coaching classes to make sure thechildren obtained good results.There were very few shops in the area and most villagers took the bus to thenearest town (around six miles away) to do their shopping, but there wasstill very little investment <strong>of</strong> the money in local business. The few peoplewho tried wound up with big losses. The villagers implied that <strong>this</strong> was dueto the lack <strong>of</strong> a business tradition and culture, and the competitive nature <strong>of</strong>the community which did not support local entrepreneurial activity. 662036I was told that many people preferred to go to the town for their purchases rather than give theirbusiness to a fellow villager. They also felt that the goods sold locally were inferior to and more

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