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Economic Report of the President

Report - The American Presidency Project

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pricing—setting prices below cost in order to drive out competitors.To succeed, a predator must outlast its rivals and barriers must existto prevent <strong>the</strong> entry <strong>of</strong> new competitors once <strong>the</strong> predator raisesprices. Regulation to prevent firms from charging excessively lowprices is intended to prevent such predatory practices and hence <strong>the</strong>higher monopolistic prices that would prevail once <strong>the</strong> predator haseliminated its competitors. No consensus exists among economiststhat such predatory tactics are effective. Indeed, many economists believethat apparently "predatory" behavior, if ever successful, is amanifestation <strong>of</strong> cost advantages or an enhanced ability to bear risk.A fourth interpretation concerns <strong>the</strong> alleged tendency <strong>of</strong> certaincompetitive markets to produce goods or services <strong>of</strong> inadequate quality,safety, or reliability if consumers are imperfectly informed aboutthose characteristics. For example, it has been argued that undercompetitive pressure banks might choose excessively risky investmentsin order to <strong>of</strong>fer <strong>the</strong>ir customers high rates <strong>of</strong> interest on deposits.Similarly, some have claimed that airlines may skimp on safetyin a highly competitive market. Even if such claims were true, it doesnot follow that restricting competition will necessarily improve qualityor safety. Moreover, <strong>the</strong>re are more direct ways <strong>of</strong> addressing<strong>the</strong>se potential market defects, such as Federal Aviation Administrationairplane safety inspections and Federal Deposit Insurance Corporationguarantees.PROBLEMS OF ECONOMIC REGULATIONMost economists agree that <strong>the</strong> regulation <strong>of</strong> price and entry inmarkets that would o<strong>the</strong>rwise be competitive is inefficient. Regulation<strong>of</strong> transportation, for example, has generally resulted in higherprices, higher production costs, and slower technological growth.Regulation <strong>of</strong> oil and gas prices has occasionally kept prices too low,causing shortages and inefficient choices among competing fuels.Deregulation usually leads to a reduction in cost to <strong>the</strong> marginaluser, whe<strong>the</strong>r <strong>the</strong> discarded regulations established maximum orminimum prices. A price kept below <strong>the</strong> market price by regulationhas <strong>the</strong> effect <strong>of</strong> creating a system <strong>of</strong> nonprice rationing in which excludedconsumers are forced to pay higher prices for substitutes. Theelimination <strong>of</strong> maximum price ceilings may lead to higher averageprices but lower prices to <strong>the</strong> marginal consumer. Exceptions to thisconclusion are where natural monopoly conditions exist or whereregulations lead to some cross-subsidy among consumers.In some cases, price regulation leads to an excessively high level <strong>of</strong>some service characteristic, because firms are prevented from competingon price. Because <strong>of</strong> price regulation <strong>of</strong> airlines by <strong>the</strong> Civil100

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