United States yearbook - 1982 (1)

558 Communications
N o. 941. T e l e v is io n Br o a d c a s t In d u s t r y F in a n c e s : 1960 t o 1980
[For commercial stations only. Includes Puerto Rico and Virgin Islands. Net revenues are total time sales of all networks and
stations, less commissions to agencies plus Incidental revenues (eg. sale of talent and program material). See H is to ric a l
S ta tis tic s , C o lo n ia l T im e s to 1 970, series R 123-139]
ITEM 1960 1965 1970 1974 1975 1976 1977 1978 1979 I960
3 3 3 3 3 3 3 3 3 3
530 588 686 694 693 701 697 714 723 725
V H F 454 488 506 514 513 511 512 513 512 507
IIH F ............................. 76 100 100 180 180 190 185 201 211 218
FINANCES (m il. dOl.)
Broadcast revenues, gross............................................. 1.504 2,326 3,337 4,479 4,860 6,191 7,000 8,286 9,365 10,477
Sales to advertisers.... 1,456 2,266 3,243 4,354 4,722 6,030 6,840 8,102 9,183 10,279
Network sales.......... 747 1,142 1,551 2,005 2,157 2,675 3,242 3,726 4,311 4,808
National non-network sales 469 796 1,103 1,336 1,449 1,923 1,966 2,336 2,574 2,929
local sales.............. 240 326 589 1,012 1,116 1,432 1,631 2,040 2,298 2,542
Nonadvertising revenues............................................ 46 62 94 125 138 161 159 164 182 196
Broadcast revenues, net. 1,269 1,965 2,609 3,781 4,094 5,196 5,889 6,950 7,875 8,808
3 networks *............... . 641 1,024 1,457 1,921 2,069 2,604 3,085 3,549 4,093 4,566
Other stations.................................. 628 941 1,351 1,860 2,025 2,594 2,804 3,400 3,782 4,242
Broadoast expenses of networks and stations............... 1,025 1,517 2,354 3,043 3,314 3,948 4,488 5,297 6,185 7,154
3 networks 1....... ........ .................... 546 862 1,290 1,590 1,755 2,150 2,530 2,989 3,517 4,031
Other stations.................................. 479 655 1,065 1,453 1,559 1,798 1.958 2,307 2,668 3,123
Broadcast Income2............................. 244 448 454 738 760 1,250 1,401 1,653 1,690 1,654
95 162 167 331 314 455 555 560 575
Other stations............................................................. 149 266 286 406 466 796 846 1,094 1,115 1,119
1Includes owned and operated stations. ’ Before Federal income tax.
Source: U.S. Federal Communications Commission, T V B ro a d c a s t F in a n c ia l D a ta , annual.
No. 942. Ra d io Br o a d c a s t In d u s t r y F in a n c e s : i9 6 0 t o 1980
[Minus sign ( - ) denotes loss. See headnote, table 941, and H is to ric a l S ta tis tic s , C o lo n ia l T im e s to 1 9 7 0 , series R 106-122]
ITEM 1960 1965 1970 1974 1975 1976 1977 1978 1979
I9 6 0
Number of networks, Dec. 31......................................... 4 4 7 7 7 7 7 8 8
Number of stations reporting, Dec. 31............................ 3,688 4,279 4,898 5,436 5,535 5,638 5,619 5,748 5,769 5,876
AM and AM-FM.......................................................... 3,470 3,941 4,209 4,361 4,355 4,063 4,292 4,316 4,253 4,259
FM independents........................................................ 216 236 464 676 703 713 741 777 835 904
FM affiliates of AM stations ‘.............. ....................... (NA) (NA) 225 397 477 662 586 655 681 716
FINANCES (m il. doi.)
Broadcast revenues, gross....................... ..................... 665 880 1,272 1,774 1,911 2,247 2,535 2,935 3,198
Revenues from sales to advertisers............................. 654 868 1,257 1,756 1,890 2,226 2,513 2,911 3,172
Network sales......................................................... 45 54 49 60 73 92 118 126 139
National non-network sales..................................... 208 261 355 387 416 495 521 592 637
Local sales.............................................................. 401 553 653 1,309 1,401 1,639 1,873 2,192 2,397
Nonadvertising revenues............................................ 11 12 15 18 21 21 22 24 26
Broadcast revenues, net................................................ 598 793 1,137 1,603 1,725 2,019 2.275 2,635 2,874
AM and AM-FMa............... 592 777 1,077 1,410 1,480 1,687 1,846 2,065 2,177
FM independents...... 6 16 41 128 143 180 225 285 362
FM affiliates of AM stations ‘... .................................. (NA) (NA) 19 65 102 152 203 285 336
Networks 3............ ..................................................... 63 74 86 116 134 166 213 236 253
Other stations............ ............. ........ ......................... 535 719 1,049 1,487 1,591 1,853 2,062 2,399 2,621
Broadcast expenses of networks and stations............... 552 715 1,044 1,519 1,638 1,841 2,028 2,324 2,643
AM and AM-FM *..................................................... 544 696 973 1,315 1,384 1,529 1,642 1,827 2,004
FM independents....................................................... 8 19 47 141 152 176 216 262 348
FM affiliates of AM stations1.................................. (NA) (NA) 24 63 98 136 171 235 291
71 60 116 157 193
644 955 1,403 1,510 1,684
78 93 64 91 179
AM and AM-FM a....................................................... 81 104 65 95 158
3 6 13 4
- 5 2 5 17 50
3 -1 6 9
Other stations........................................................... 49 75 94 84 85 170 200 267 194
3,577
3,547
156
746
2,649
30
3,206
2,343
441
422
293
2,913
3,047
2,240
437
370
265
2,762
159
102
4
53
27
132
- Represents zero. NA Not available. ‘For 1960 and 1965, reports combined with AM stations,
networks. 3 Includes owned and operated stations. * Before Federal income tax.
Source: U.S. Federal Communications Commission, A M -F M B ro a d c a s t F in a n c ia l D a ta , annual.
’ Includes national