United States yearbook - 1982 (1)

T elevision Advertising E xpenditures 5 6 7
No. 964. T e l e v i s i o n — E x p e n d i t u r e s f o r N e t w o r k A d v e r t i s i n g : 1 9 7 5 t o 1981
[In millions of dollars. See text, page 551 for a definition of network advertising]
TYPE OF PRODUCT 1975 1979 1980 1981
TYPE OF PROOUCT
1975 1979 1980 1981
Expenditures......................... 2,431 4,697 5,147 5,593
Apparel, footwear, and
accessories................................ 55 125 131 156
Automotive.................................... 235 492 520 508
Beer and wine............................... 70 245 242 267
Bldg, material, equip., fixtures........ 24 57 59 71
Confectionery, soft drinks.............. 85 241 281 263
Consumer services........................ 51 138 178 191
Dept and discount stores.............. 56 82 94 111
Entertainment and amusement...... 66 207 235 254
Food and food products................. 403 775 844 916
Gas, lubricants, etc........................ 44 55 71 79
7 12 15 14
Household equip., supplies, and
furnishings................................. 134 223 225 252
1 includes optical goods.
Insuranco.....................................
Jewelry and cameras .................
Laundry soaps, cleansers, and
polishes....................................
Office equip., stationery, and
supplies....................................
Pet products.................................
Proprietary medicines.
Publishing and media..
Records, tapes, radios, and TV
sets...................... .
Tobacco products and supplies....
Toiletries and toilet goods.............
Toys and sporting goods...............
Travel, hotels, and resorts............
All other.......................................
40 70 74 76
42 120 119 129
204 295 306 314
22 48 57 86
67
273
145
395
144
430
142
489
8 26 34 39
17 55 SO 101
20 9 8 15
415 661, 765 852
49 93 102 114
21
23
55
73
53
110
57
77
N o . 9 6 5 . T e l e v i s i o n - E s t i m a t e d T i m e C h a r g e s f o r S p o t A d v e r t i s i n g : 1 9 7 5 t o 1 9 8 1
[In millions of dollars. Data represent activity in the 75 markets monitored by Broadcast Advertisers Reports, Inc. (BAR), covering
approximately 261 stations. See text, page 551 for a definition of types of advertising]
TYPE OF PRODUCT 1975 1979 1 1 980 1 1981 ' TYPE OF PROOUCT 1975 1979 ' 1980 1 1981 '
Estimated time charges..... 1,245 2,204 2 ,496 2,847 Jewelry, optical goods, and
Apparel, footwear, and Laundry soaps, polishes......... 70 110 111 116
accessories....................... 34 68 105 108 Office equip., stationery, and
Automotive... 99 196 2 23 277 supplies........................... 5 9 15 20
B e e r and wine 50 114 156 182 Pet products........................ 36 33 9 3 37
Building material, equipment, Proprietary medicines............ 71 86 9 3 102
and fixtures. 17 42 47 57 Publishing and media............. 24 80 78 81
Confectionery, soft drinks....... 99 196 212 252 Records, tapes, radios, and
Consumer services................ 37 65 83 97 TV sets............................ 59 91 73 77
Food and food products......... 283 456 507 561 Tobacco prod., suppliers........ 3 5 8 12
Gasoline, lubricants, etc......... 20 33 50 84 Toiletries and toilet goods....... 115 181 2 2 3 225
8 226 a35 “ 34 61 127 109 117
Household equipment ana Travel, hotels, and "resorts...... 36 66 76 90
76 126 133 144 13 28 37 50
Insurance.............7.............. 18 30 34 48
'Beginning 1979, some advertising previously identified as local is classified as spot. Therefore, data not strictly comparable with
1975. 3 Due to a definition change, data not strictly comparable with 1975.
No. 966. T e l e v is io n — Ex p e n d it u r e s fo r R e t a il/ L o c a l A d v e r t is in g : 1975 t o 1981
[in millions of dollars. See headnote, table 665]
TYPE OF PRODUCT 1975 1979 1 1 980 1 1981 1 TYPE OF PRODUCT 1975 1 9 7 9 ' 1 9 8 0 1 1981 >
Expenditures......................
Amusements, entertainment....
Appliance stores, repair............
Auto repair, serv. stations........
Auto supply, accessory stores...
Auto, truck dealers..................
Banks, S&L associations.........
Builders, real estate..............
Carpet, floor covering 9tores...
Clothing stores.....................
Department stores...
Discount dept, stores
Drug stores............
Food stores, supermarkets.....
Furniture stores.......
Gas, electric, water cos...........
Hardware stores......
841
2 3
1,797
58
1,983
68
2,269 Health clubs, reducing salons...
Home building construction,
building supplies..................
16 38 36 47 Hotels, resorts, U.S.................
76 26 26 34 Jewelry stores.........................
13 12 25 Loan, mortgage companies.....
45 122 99 113 Mail order, catalog showrooms
..................................
85 140 141 158
14 46 26 24 Medical, dental services..........
12
19
87
34
10
71
43
9
5
24
40
118
66
23
134
104
15
13
79
28
50
139
85
34
175
118
21
19 21
24
46
131
74
26
149
111
16
Movies....................................
Newspapers............................
Optical services, supplies.........
Radio, TV stations...................
Restaurants, drive-ins..............
Shoe stores............................
Shopping centers, ass'ns........
Sport, hobby, toy stores..........
AH other..................................
7
13
7
7
10
3
2
5 9
7
3
(NA)
115
5
7
8
109
19
29
16
17
12
12
11
64
13
10
53
263
19
12
21
214
21
3 5
18
19
12
13
13
102
15
14
69
288
27
13
23
293
29
43
24
23
13
15
22
99
18
11
99
351
28
14
35
294
NA Not available. 'Beginning 1979, some advertising previously Identified as local is classified as spot; therefore, data not
strictly comparable with 1975.
Source of tables 964-966: Television Bureau of Advertising, Inc., New York, N.Y., from data compiled by Broadcast Advertisers
Reports, Inc., New York, N.Y.