Combined Executive Agenda 120410.pdf - North Ayrshire Council
Combined Executive Agenda 120410.pdf - North Ayrshire Council
Combined Executive Agenda 120410.pdf - North Ayrshire Council
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
6.2 Proposal - Increase the level of Education and Promotion<br />
6.2.1 Develop a Brand/Strapline for Delivery of the Waste Strategy<br />
The development of a recognisable brand/strapline that promotes<br />
sustainable waste management within <strong>North</strong> <strong>Ayrshire</strong> and supports the<br />
actions set out in this plan. The branding will be applied to vehicles,<br />
properties/sites and all communications within the waste management<br />
service.<br />
The branding will link to national campaigns managed by Zero Waste<br />
Scotland.<br />
6.2.2 Appoint additional Waste Awareness Officers<br />
The recruitment of additional Waste Awareness Officers with<br />
experience and knowledge of conducting waste promotional<br />
campaigns will enable a comprehensive and co-ordinated approach to<br />
all future waste management schemes, ensuring residents and<br />
businesses are provided with an appropriate message on how to deal<br />
with their waste more effectively and to support the behavioural<br />
changes required to meet future waste targets. This will include issues<br />
such as:-<br />
� Clear information concerning the waste management services<br />
provided and how to use them effectively;<br />
� Promotion of new waste management services;<br />
� Reasons for adopting more sustainable waste management<br />
processes;<br />
� Regular update information concerning the performance of waste<br />
management systems, destinations of materials, actions to move<br />
waste along the hierarchy etc.<br />
� Completion of surveys to enable appropriate development and<br />
targeting of promotional campaigns.<br />
6.2.3 Communication<br />
Effective communication is essential to the success of current and<br />
future services and will include the development of plans to promote<br />
awareness and to support the delivery of service improvements set out<br />
in this plan.<br />
These communication plans will consider the following:-<br />
� Use of social media to support initiatives<br />
� Co-ordinate messages with national waste promotions delivered by<br />
Zero Waste Scotland<br />
� Provision of newsletters and an annual communication to residents<br />
that includes information in respect of:-<br />
o Performance;<br />
o Waste journeys;<br />
o Collection dates;<br />
o Services provided etc;<br />
24<br />
62