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Combined Executive Agenda 120410.pdf - North Ayrshire Council

Combined Executive Agenda 120410.pdf - North Ayrshire Council

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6.2 Proposal - Increase the level of Education and Promotion<br />

6.2.1 Develop a Brand/Strapline for Delivery of the Waste Strategy<br />

The development of a recognisable brand/strapline that promotes<br />

sustainable waste management within <strong>North</strong> <strong>Ayrshire</strong> and supports the<br />

actions set out in this plan. The branding will be applied to vehicles,<br />

properties/sites and all communications within the waste management<br />

service.<br />

The branding will link to national campaigns managed by Zero Waste<br />

Scotland.<br />

6.2.2 Appoint additional Waste Awareness Officers<br />

The recruitment of additional Waste Awareness Officers with<br />

experience and knowledge of conducting waste promotional<br />

campaigns will enable a comprehensive and co-ordinated approach to<br />

all future waste management schemes, ensuring residents and<br />

businesses are provided with an appropriate message on how to deal<br />

with their waste more effectively and to support the behavioural<br />

changes required to meet future waste targets. This will include issues<br />

such as:-<br />

� Clear information concerning the waste management services<br />

provided and how to use them effectively;<br />

� Promotion of new waste management services;<br />

� Reasons for adopting more sustainable waste management<br />

processes;<br />

� Regular update information concerning the performance of waste<br />

management systems, destinations of materials, actions to move<br />

waste along the hierarchy etc.<br />

� Completion of surveys to enable appropriate development and<br />

targeting of promotional campaigns.<br />

6.2.3 Communication<br />

Effective communication is essential to the success of current and<br />

future services and will include the development of plans to promote<br />

awareness and to support the delivery of service improvements set out<br />

in this plan.<br />

These communication plans will consider the following:-<br />

� Use of social media to support initiatives<br />

� Co-ordinate messages with national waste promotions delivered by<br />

Zero Waste Scotland<br />

� Provision of newsletters and an annual communication to residents<br />

that includes information in respect of:-<br />

o Performance;<br />

o Waste journeys;<br />

o Collection dates;<br />

o Services provided etc;<br />

24<br />

62

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