Conceptos de Administracion Estrategica

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382 ÍNDICE EW Scripps, 183 Expedia, 67 ExxonMobil, 22, 28, 66, 346 F Fairchild Industries, 275 Falcon Bridge, 199 Fannie Mae, 68, 295 Federal Communications Commission, 197 Federal Reserve, 88 Federated Department Stores, 173, 187 FedEx, 37, 65, 178, 191, 348 Fiat Auto, 95 Field Com, 94 Financial Accounting Standards Board (FASB), 321 Firestone, 282 First Reliance Bank, 56 Flairview Travel, 183 Fleetwood Enterprises, 187 Fleming’s Prime Steakhouse & Wine Bars, 14 Flextronics International Ltd., 201 Flickr, 44 Flycast, 307 Foot Locker, 177 Forbes.com, 41 Ford Motor Company, 23, 28, 64, 95, 135, 148, 176, 211, 297, 298 Forrester Research, 102 FORTIS, 9 Fortress Capital Group, 187 Fortune Brands, 177 Fournier Pharma, 199 Fox, 10 FPL Group Inc., 199 France Telecom SA, 195 Fresenius, 199 Frontier, 202 Fujitsu, 281 G Gallo, 88 Game Stop, 199 Gap, Inc., 211, 248, 327 Gardner Denver, 199 Gateway Computer Company, 112, 181, 315, 316, 318 Gazprom, 87 Gemtek, 202 Genentech, Inc., 72, 73 General Accounting Office (GAO), 351 General Electric, 28, 176, 180, 183, 187, 199, 211, 233, 234, 236, 239, 248, 285, 348 General Mills, 92, 295 General Motors (GM), 7, 11, 23, 28, 41, 59, 102, 106, 148, 149, 273, 308 Genzyme Corporation, 199 George Washington University, 4 Gexa Corp., 199 Gillette, 28, 92, 200 Girl Scouts, 203 Glaxo Wellcome, 204 Gluck, 26 GM. See also General Motors (GM), 138 Goodyear Tire & Rubber, 28, 173 Google, 3, 34–49, 164, 167, 210, 215, 254, 261, 302, 305, 332, 335, 358, 371 Great Lakes Chemical, 199 Green Mountain Coffee Roasters, 68 Grouper Rossignol SA, 199 Guidant, 200 H Handspring, 42, 138 Harris Corporation, 22 Harrah’s, 236–238 Hatboro Area YMCA, 77 Heineken, 179, 230 Heinz, 170, 187 Hellman & Friedman, 199 Hershey Foods, 11, 273 Hewlett-Packard (HP), 14, 68, 95, 107, 138, 152, 156, 181, 191, 242, 245, 280 Hilton Hotels, 211 Hitachi America, 327 Hitachi Japan, 9 Home Depot, 191, 248, 283 Honda Motor, 9, 147, 298 Honeywell International, 274 Hotels, Inc., 173 Howard Johnson, 183 HP. See also Hewlett-Packard (HP), 168, 201, 247 HTC, 202 Huawei, 202 Huffy, 273, 292 Hungry Jacks, 193 HVB Group AG, 200 Hyatt, 89 Hyundai, 28 I IBM, 22, 23, 68, 95, 168, 191, 199, 201, 279, 295, 296 Idaho Hospital Association, 78 Illinois Tool Works, 95 Imation Corporation, 68 Inamed, 199 ING Group, 9 Ingersoll-Rand, 92, 95 Ingram Micro, 181 Instinet Group, 187 Institute of Management Accountants (IMA), 72, 73 Integrated Communications, Inc., 77 Intel, 68, 202, 248, 249, 345 International Organization for Standardization (ISO), 4 Inventec, 202 Inventel, 199 Inverness Medical, 187 IRS, 351 J J. Crew, 148 Jabil Circuit, 201 Jacuzzi Brands, Inc., 186 Janus Capital Group, 339 JCPenney, 63, 148, 259, 339 JDS Uniphase, 200 J.P. Morgan Chase & Co., 201, 295–297, 352 JetBlue Airways, 178, 202, 298 Jetsgo, 186 Jiffy Lube International, 188 John Deere, 28, 57, 68, 92, 95 Johnson & Johnson, 60, 95, 200, 248, 296, 348, 351 Johnson Controls, 176 Juniper Networks, 199 K Kagoor Networks, 199 Kaiser Permanente, 42 Kao, 281 Kaplan Education Centers, 203 Kidder, Peabody & Company, 337 Kinder Morgan Energy, 282, 283 KLM Royal Dutch Airlines, 99 Kmart, 22, 63, 248 Kodak, 201, 272 Komatsu, 28 Korean Air, 99 Kraft Foods, 40, 296, 297, 322 Kroger, 145, 339 L L-3 Communications Hldg., 200 LanChile, 99 Lands’ End, 148 Lante, 11 LastMinute.com PLC, 199 Lego, 186 LendingTree, 67 Leonard Green & Partners, 187 Lexmark International, 71 Limited, The, 233 Limited Brands, Inc., 232 Lincoln Electric, 191 Litten Company, 318, 319 Liz Claiborne, 148 LL Bean, 41 Lockheed Martin, 25, 98 Lone Star Restaurants, 188 Loral, 111 L’Oreal, 200 Lotus, 328 Loews Cineplex, 198, 200 Lowe’s, 178, 191 LTD, 187 Lucent Technologies, 152, 201, 296, 297 Lumenos, 199 M Macquarie Capital, 187 Macro Media, 199 Macy’s, 173 Maersk, 199 Manley Baptist Church, 57 Marimba, 11 Marriott, 89, 98 Marshall’s, 297 Mary Kay Cosmetics, 71 Massachusetts Division of Banks, 58 Matsushita Electric Industrial, 9, 181, 281 Mattel Inc., 183 May Department Stores, 173, 187 Maytag, 122, 142, 188, 200, 211 McDonald’s, 86, 179, 191, 193, 211, 259, 308 McGraw-Hill, 71 MCI, 21, 339 McKinsey & Co., 148 Medicis, 199 Medtronic, 248 Merck, 69, 95, 259, 282 Meridian Automotive Systems, 185 Merrill Lynch, 274 MetalSite LP, 176 Mexicana, 99 MG Rover Group Ltd., 123 Michelin, 28, 86 Microsoft, 11, 12, 34–49, 98, 99, 204, 273, 345, 348 MidAmerica Plastics, Inc., 77 MidAtlantic Medical Services, 198 Mitsubishi, 28 Mitsui, 152, 187 Mohawk, 200 Molson Coors Brewing, 95 Montgomery Ward, 63 Morgan Guaranty, 349 Morgan Stanley, 11, 186, 187 Moseley Associates Inc., 185 Motorola, 98, 152, 181, 201, 249, 274, 283 Moulinex, 280 MSN China, 195 Mykrolis Gop, 199 N Naguib Sawiris, 187 Namco, 199 NASA, 85 NASDAQ, 187 National Archives and Records Administration, 311 National Broadcasting Corporation (NBC), 183 National Indemnity, 187 National Pawnbrokers Association, 56 NBC, 10, 183 NBTY Inc., 187 N.E. Association of State Agricultural Experiment Station Directors, 340 NeighborCare, 197, 200 Nestlé SA, 193, 194 Network Associates, 11 Network Equipment Technology, 311 Newell Rubbermaid, 339 New York Stock Exchange, 199 New York Times, 259
ÍNDICE 383 Nextel, 42 Niagara Mohawk Power Corporation, 21 Nike, 89, 177, 178, 211, 298 Nippon Telegraph, 9 Nissan Motor, 9, 106 Nissan North America, 298 Nokia, 86, 152, 201 Noranda, 199 Nordstrom, 41, 339 Nortel, 152, 201 Northrop Grumman, 99, 196 Northwest Airlines, 339 Novell, 36 Nucor, 14, 179, 272 O OBlix, 199 Occidental Petroleum, 283, 353 Office Depot, 174, 175, 286, 298 OfficeMax, 175 Ogilvy & Mather Worldwide, 297 Ohio Division of Hazardous Waste Management, 58 Ominisky, 42 Omnicare, Inc., 197, 200 Optics, 187 Oracle Corp., 98, 199 Orbitz, 183 Oruis, 195 OSIM International Ltd., 199 Otis Elevator Company, 181 Outback Steakhouse, Inc., 14 Overnite, 173, 199 Oxford Health Plans, 198 P P&G. Véase también Procter & Gamble (P&G) P&O Nedlloyd, 199 Paccar, 95 Pacifcare Health Systems, 198 Palm, 42 PalmOne, 201 Paul Lee’s Chinese Kitchen, 14 PBS, 42 PCS Holdings, 199 Pending, 187 Pentair Inc., 180 PeopleSoft, 199, 327 Pepsi Bottling Group, 95, 179 PepsiCo., 70, 72, 95, 139, 298 Pernod Ricard SA, 177, 187 Peugeot SA, 95 Pfizer, 71, 95, 187, 248 Philip Morris, 199 Philips Petroleum, 131 Phoenix Brands LLC, 187 Phoenix Online University, 67 Phone4U, 140 Pilgrim’s Pride, 110 Pinnacle Systems, 199 Pirelli, 28 Pizza Hut, 188 Playboy Enterprises, 158, 327 Polaroid, 294 Polo Ralph Lauren, 92 Polytechnic State University, 6 Porsche, 73, 191 Posco, 202 Precision Drilling, 187 Premcor, 199 Premier, 202 President Coffee, 195 Pricewaterhouse Coopers LLP, 197, 296 Primax, 202 Prime Computer, 22, 111 Princess Cruise Lines, 222 Procter & Gamble (P&G), 42, 68, 98, 111, 122, 137, 175, 200–202, 273, 348 Providian, 200 Proview International Holdings, 181 Proxim Corporation, 185 Prudential Financial Group, 187, 296 PT Hanjaya Mandalu Samp, 199 Public Service Electric & Gas Company, 71 Pulmonetic Systems, 199 Pyra Labs, 36 Q Quanta, 202 Quepasa.com, 310 Quest Vision Tech, 200 Quicksilver, 199 Qwest, 42, 248, 339 R Rain Forest Action Network, 352 Ralph Lauren, 148 Raytheon, 196 Reader’s Digest Association, 204 Real Media, 307 Red Cross, 108, 203 Reebok International, 89, 177 Reed-Elsevier, 11 Refco Group Ltd., 187 Regal Entertainment Group, 198 Reliance Energy Ltd., 202 Renaissance Capital, 36, 38 Renal Care, 199 Renault SA, 95 Retek, 199 Revlon, 323, 324 Rhone Capital LLC, 186 Ripplewood Holdings, 200 Rite Aid, 181, 297 Riverbanks, 223, 224 RJ Reynolds Tobacco, 71 Roebuck, 174 Royal Dutch/Shell, 9 Royalty Food Inc., 200 S S.C. Johnson & Son, 296 SABMiller India, 202 Sabre Holdings, 199 Safeco, 192 Samsung, 180, 181 Sanyo Electric, 184, 202, 234 Sapient, 11 Saucony, 200 SBC Communications, 179 Scottish & Newscastle PLC Seagram, 202 Scripps, 200 Searle, 168 Sears, 41, 168, 170, 174, 259, 339 Seattle Coffee, 192 Shanghai Alliance Investment, 195 Shanghai MSN Network Comm. Technology, 195 Sharp, 272 Shopping.com, 200 Shopzilla, 183, 200 Sidney Frank Importing, 177 Siemens, 9, 28, 199 Silver Cake Partners, 199 Sinopec, 9 Skanska USA, Inc., 23 Skin-Ceuticals, 200 Small Business Administration, 341 Smith & Hawken, 41 Smith Barney, 297 Smucker’s, 315 SnackWells, 308 Solvay, 199 Sonoco Products Corporation, 275, 278 Sony, 41, 177, 181, 201, 281 Southern Comfort, 14 Southwest Airlines, 178, 202, 259, 296, 323, 324, 348 Spectra Site, 199 Springfield Remanufacturing Corporation, 280 Sprint PCS, 41, 42, 339 Stamus Company, 264–266 Standard Oil Company, 71 Stanford University, 42 Staples, Inc., 174, 175 Starbucks, 192, 195, 348 St. Lawrence Homes, 195 St. Paul Companies, 68 Stokes Eye Clinic, 11 Stone Container, 156 Storage Tek, 200 Strategic Management Club Online (SMCO), 5 Stride Rite, 200 Subway, 179 Sun Capital Partners, 186 Sun Guard Data Systems, 199 Sun Microsystems, 11, 35, 95, 200, 345 Sysco Corporation, 200 Swiss International, 99 T TAL Apparel Ltd., 148 Target, 323, 324 T.D. Waterhouse, 200 Telemate Net Software, Inc., 25 Terra Firma Capital Ltd., 187 Texaco, 28 Texas Instruments, 248 Textron, 180 Thomas Ind., 199 Thomson SA, 199 3M Corporation, 123, 135, 170, 171, 199, 201, 248 Tiscali SpA, 187 TJ Max, 297 TNS Media Intelligence, 39 Titan, 173, 206 TJX Companies, 297 Toddler Toy Company, 321 Toll Brothers, 283 Tommy Hilfiger, 88, 148 Toshiba Corp., 305 Total, 9 Tower Automotive, 185 Toyota, 9, 28, 106, 147, 148, 281 Toyota Motor, 106 Trump Entertainment Resorts, 183 Trump University, 183 TRW, 176 Tupperware Corporation, 173 Twentieth Century Fox, 327 TXU, 283 Tyco International, 11, 247 Tyson Foods, 248, 249 U U.S. Airways, 200 U.S. Defense Department, 175 U.S. Geological Survey (USGS), 57 U.S. Interior Department, 91 U.S. Justice Department, 90 U.S. Poultry & Egg Association, 57 Unicredito Italiano SpA, 200 Unilever, 98, 186, 346 Unilin, 200 Union Pacific, 66 United Airlines, 99, 202 United Health Group, 198 United Parcel Service (UPS), 170, 178 United Technologies Corporation, 22, 181, 282 Universal Studios, 66, 183 University of Michigan, 286 University of North Carolina, 286 University of Texas, 286 University Pointe Hospital, 183 Unocal, 199 UPS, 37, 65, 168, 173, 199 UPN, 10 USAirways, 99, 191, 202 USAToday.com, 41
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DECIMOPRIMERA EDICIÓN FRED R. DAVI
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DE ADMINISTRACIÓN ESTRATÉGICA ENF
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conceptos de administración estrat
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A Joy, Forest, Byron y Meredith (mi
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Contenido Prefacio xviii PARTE 1 &
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CONTENIDO xv Las cinco estrategias
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CONTENIDO xvii El resumen ejecutivo
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PREFACIO xix Los desafíos y las op
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PREFACIO xxi tanto las compañías
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PREFACIO xxiii dada conjuntamente p
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PREFACIO xxv Capítulo 7 • Nueva
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PREFACIO xxvii Reconocimientos Much
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PREFACIO xxix También deseo agrade
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Acerca del autor El doctor Fred R.
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PARTE I Visión general de la admin
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4 PARTE 1 • VISIÓN GENERAL DE LA
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PARTE 2 Formulación de la estrateg
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56 PARTE 2 • FORMULACIÓN DE LA E
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La evaluación externa 3 Objetivos
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Estrategias en acción 5 Objetivos
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Análisis y elección de la estrate
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PARTE 3 Implementación de la estra
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Page 406 and 407: Índice Índice de nombres A Abetti
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