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Day 1 - IFA International

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NOMADIC LIFESTYLE MOBILE

NOMADIC LIFESTYLE MOBILE NETWORKS PRODUCT SPOTLIGHT Mobile Networks in a Zettabyte Era Annual global IP traffic will surpass the zettabyte threshold in 2016, and will reach 2.3 ZB by 2020, says Cisco‘s VNI Forecast Highlights. The information highway traffic will increase nearly threefold over the next 5 years, and will have increased nearly 100-fold from 2005 to 2020. It’s like a 100-lane highway going in where your street used to be. And it won’t be the familiar internet traffic of your father’s day. The internet is changing as mobile networks and wireless connectivity transform the landscape. And it’s only starting… First, smartphone traffic will exceed PC traffic by 2020. In 2015, PCs accounted for 53% of total IP traffic, but will drop to only 29% of traffic by 2020 as smartphones take up 30% (up from 8% in 2015). It’s not that PC-originated traffic is falling-- once 100% of internet traffic. PC traffic will still grow at a CAGR of 8%, but TVs, tablets, smartphones, and machine-tomachine (M2M) modules will have faster traffic growth at 17%, 39%, 58%, and 44%, respectively. Second, in 2015 wired devices accounted for the majority of IP traffic (52%). But traffic from wireless and mobile devices will account for 66% of total IP traffic by 2020 (and wired devices fall to 34%). Third, IoT (part of M2M) promises a further transformation. The number of devices connected to IP networks will be three times as high as the global population in 2020. There will be 3.4 networked devices per capita by 2020. And broadband speeds will have to nearly double by 2020. By 2020, global fixed broadband speeds will reach 47.7 Mbps, up from 24.7 Mbps in 2015. It’s all about making mobile networks reach us at all times, all places as staying connected to the internet has become the single most important driving force in consumer electronics BOOST YOUR INTERNET Invented by Cortex Systems in France, Dyrun Home products greatly improve a network provider's signal strength. Dyrun Mini, the mobile version, enables surfing high-speed internet with no interruptions almost everywhere: in rural areas, on the train, as well as in areas or regions with limited bandwidth. It recharges a smartphone, improves reception (in certain conditions up to 10X normal smartphone use) and allows up to four users. Available starting in the first quarter of 2017. KEY SELLING POINTS 1 Higher speed and no interruptions - Improves internet reception 2 Shared connection for up to 4 users - Works with family and friends 3 Compatible and universal (all connections, all carriers) - Universal for any internet providers » HALL 12 / Stand 139 KEY SELLING POINTS ONE-BUTTON PORTABLE ENCRYPTION 1 Encrypt! - There’s growing danger out there… 2 Portable - Goes wherever you go… 3 One-Button Control - Sophisticated protection from a single button Carry a VPN with you. With the internet transforming into a mobile network, security is more and more important. From Netherlands, Keezel brings you a portable, one-button internet encryption device that uses VPN technology to secure your internet connection: wherever you are. When you are on the road, dangers such as identity, credit card, password theft, and account hijacking increase enormously and your usual home/ office protection is no longer there to protect you. It’s all about online privacy and security: with Keezel, your data and all other confidential and sensitive information is protected from hackers, online snoopers, your ISP, network admins, and/or government surveillance. » HALL 11.1 / Stand 8.61 www.ifa-international.org IFA International • Friday 2 nd September 2016 47

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