News Philips Parties with the Press 9000 series UHD TVs and Mix-DJ iPad mixing deck top Philips’ IFA launch Philips Executive Vice President and CEO of Consumer Lifestyle, Pieter Nota, introduced a range of interconnected products driven by digital innovation at a lively IFA press conference that featured Dutch trance DJ, Armin van Buuren. Mr Nota picked up on the strong smart technology focus at IFA 2013, a theme reiterated across Philips’ latest brands. “Today consumers want smart, personalised solutions that help them to be healthy, live well and enjoy life,” said Mr Nota. “Therefore, digital is for us a key innovation theme across the value chain.” Among Philips’ “digital propositions based on deep consumer insights”, Mr Nota showed off a series of wi-fi enabled kitchen products – from cookware to coffee makers – that can be operated from tablets and smartphones. The fullyautomatic Saeco GranBaristo Avanti, for example, turns domestic users into baristas in their own home, creating endless coffee combinations that can be researched and then programmed via a smart app run on any mobile device. Maarten Jan de Vries, CEO of TP Vision, which develops, manufactures and markets Philips-branded TV sets globally, announced the latest Philips smart, UHD Wiebo Vaartjes, General Manager – Lifestyle Entertainment and Executive Vice-President – Philips Consumer Lifestyle with Dutch Trace DJ, Armin Van Buuren on stage at IFA Press Conference TV range equipped with ambilight technology, which promises an “immersive” viewing experience. TP Vision unveiled its new 9000 series of UHD TVs, complete with large 4K screens (3840 x 2160 pixels), industry-leading picture quality and upscaling at a consumer-friendly price point. The 9000 series features 65-inch and 84- inch UHD models with three-sided Ambilight. The multi-core Ultra Pixel HD engine delivers EISA awardwinning picture quality on both native UHD and Full HD content. In addition to unveiling an updated range of Fideliobranded headphones and speakers, most with wireless “Today consumers want smart, personalised solutions that help them to be healthy, live well and enjoy life” Bluetooth connectivity, the press were treated to a performance from star DJ Armin van Buuren, who has collaborated with Philips to create a mobile iPad dock with mixing decks (M1X-DJ) and 80-watt speakers that is designed to party anywhere. Hall 22 Stand 101 More Than Just a Coffee Maker Martin Thielmann, Marketing Director of De’Longhi Deutschland, spoke to IFAInternational about how the company holds a lead position in the international market for coffee makers What are the key trends in the coffee maker business at the moment? Europe-wide we notice a continuing interest in trendy and exquisite designs as well as enthusiasm for intuitive appliances and functionality. Moreover, in Germany there is a preference for coffees refined with milk froth like Cappuccino or Latte Macchiato. So we have optimised our milk froth system: the new LatteCrema system gives a perfect dense and creamy froth. At IFA we will let the customers know all about the advantages of De’Longhi’s patented milk froth system. What else have you brought to IFA? Eletta, a new fully-automatic coffee machine, is one of our favourites. With the optimised LatteCrema milk froth system and its onetouch keys, it combines user-friendliness and perfect coffee enjoyment. After we successfully launched our 19.5 cm wide PrimaDonna XS, we developed another new small espresso machine, the EC 680 – it transforms even the smallest kitchen into a coffee bar. What differentiates De'Longhi in the marketplace? We offer a great spectrum of home appliances to our customers, especially with regard to coffee: coffee machines, fully automatic coffee machines, espresso machines, mocca machines and the Pump Portion Closed System Nespresso. And we will expand our market leadership with the Dolce Gusto system – we guarantee diversity as well as variety. In the past we have invested more in advertising campaigns than all the other players together. This is one of the reasons why we are market leader in the segment of fully-automatic espresso machines. How important is IFA in terms of developing your brand on a global scale? The leading international brands are here. And it gives us the possibility to present the three innovative brands of the De’Longhi Group, including Kenwood and Braun. As an international brand combining the leading Italian, British and German brands, it is our duty to be part of this extraordinary fair. Hall 1.1A Stand 202 Martin Thielmann Marketing Director of De’Longhi Deutschland www.ifa-international.org IFAInternational • Saturday 7 th & Sunday 8 th September 2013 17
