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Week-end Edition - Day 2 & Day 3 - IFA International

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PRODUCT TRENDS

PRODUCT TRENDS Hitachi’s Terabyte Solution A World First Hitachi is exhibiting several world firsts, including a Blu-ray disc camcorder and a one terabyte (TB) hard disk drive (HDD) that can hold more than a million e-books or 250 hours of high definition video. “We have built up our presence at IFA significantly over the past few years and believe that it provides an excellent opportunity to display our latest technological advances in the consumer electronic field. We’re proud and excited to be demonstrating a number of products this year that are world firsts – demonstrating our longstanding success as a leading innovator in this market. We continue to deliver technology and know-how that improve your life,” said Sir Stephen Gomersall, Chief Executive for Hitachi in Europe. The manufacturer will give home movies the Hollywood treatment with the launch of its Blu-ray disc camcorder, the world’s first camcorder to store home movies in 1920 x 1080 Full HD on a Blu-ray disc and provide a seamless, end to end Full HD solution from capture and storage to output. Hitachi’s X-Series — a new flagship family of 1920 x 1080 HD resolution flat-screens that includes 50 and 60 inch Plasmas with integrated 250GB HDDs — is also on display. For education and business, Hitachi is launching the CP-A100/ED-A100 LCD projector – the first in a radical new generation of LCD projectors with ultra short throw and high-angle capability that allows positioning inches from the screen. The inventor of DVD CAMs and Hybrid DVD+HDD camcorders, Hitachi is the first to incorporate a built-in Blu-ray 8cm disc burner with the launch of its new Blu-ray disc Camcorder combining a 5.3 Megapixel CMOS image camcorder sensor with the awardwinning Hitachi Picture Master full HD processor. The Camcorder can play-back directly to an HD flat screen TV using HDMI output. Hall 23, stand 102 World’s Fastest Camera Announced at IFA Casio Computer Co. has announced that it is developing an entirely new digital camera with hitherto unseen high speed performance and image capture functions that make the most of its cutting-edge digital technologies. This revolutionary camera of the future will be able to take still images at an astonishing shooting speed, to catch fast-moving subjects at the crucial moment. It can also take movies that capture movement so fast that it cannot even be seen by the human eye. The first prototype is on display at IFA. Casio's latest camera features a new high speed CMOS sensor and a high speed LSI image processing chip. This 6.0-megapixel, 12x optical zoom, high-performance prototype offers ultra-high speed burst shooting for still images, as well as high speed movie recording. For still images, the camera achieves ultra-high speed burst shooting of 60 images per second at maximum resolution. Moreover, using Pre-shot Burst Mode, an ultra-high speed continuous shooting mode that captures images from the scene prior to the moment when you actually press the shutter button. The camera can also capture movies at VGA resolution (300 fps), enabling it to record movies for replay in ultra-slow motion, a function that has only been possible so far with a limited range of professional movie equipment. Hall 17, stand 101 Small But Effective The new navigation system Navigon 2110 is designed to appeal to first time buyers of mobile navigation. Like its bigger siblings the Navigon 5110 and 7110, the compact, easy to use 2110 features high-performance software behind a smart outer shell and is available in black and white. In terms of technology, the smallest device in the Navigon family is fitted with all the essential functions expected of modern navigational aids today. The 2110 is the only Navigon product without a visible TMC antenna. The traffic news receiver is integrated into the car charging wire, making the route planner even more compact. Thanks to improved route calculation, the intelligent software shows the correct way to your destination without long waiting times. With over two million special destinations, the system guides you to any desired destination. The SIRFStar III GPS receiver module sees to optimal position fixing. The in-built PIN code anti-theft protection takes care of security when you leave the vehicle. This image shows prototype Hall 7.2c, stand 101 IFA International • Saturday, 1 st September 2007 17

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