reklamc__305_l__305_ktez
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
DWEK, Steve, Marketing Principles and Practices, New York University,<br />
Reklam, Pazarlama, Satış ve Promosyon Sertifika Programı Ders Notları,<br />
Haziran 1999<br />
FAVRE, Jean-Poul and NOVEMBER, Andre, Color and Communication,<br />
ABC Verlag, Zerach, 1979<br />
HANNIBAL, Ed, Advertising: Understanding How It Works, New York<br />
University, Reklam, Pazarlama, Satış ve Promosyon Sertifika Programı<br />
Ders Notları, Haziran 1999<br />
HIGGENS, Tony, Advertising, Sundrive, Atlanta, 1987<br />
GEÇTAN, Engin, Psikanaliz ve Sonrası, Remzi, İstanbul, 1993<br />
GREENSLADE, Roy, Maxwell’s Fall, Simon & Schuster, London, 1992<br />
GUTENBERG, Adam, Marketing Strategies of McDonald’s, Bell Pub.,<br />
New York, 1985<br />
GÜLERCE, Aydan, Psikolojiye Giriş: Dürtüler ve Güdülenme, Hacettepe<br />
Üniversitesi Psikoloji Bölümü Yayınları, Ankara, 1991<br />
JOHNSON, Hillary, Marketing, New Way, Boston,1994<br />
JUNG, Carl, Archetypes of the Collective Unconscious The Archetypes of<br />
the Collective Unconscious, The Collected Works of C. G. Jung,<br />
Princeton University Press, New Jersey, 1959
Change language