reklamc__305_l__305_ktez
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2. Harfler ve Simgeler ............................................................................................... 127<br />
3. Sözcükler ................................................................................................................ 129<br />
a. Sözcük Özdeşleştirmesi ..................................................................................... 129<br />
b. Marka – Ürün Adları ....................................................................................... 130<br />
4. Resim ...................................................................................................................... 131<br />
5. Müzik ...................................................................................................................... 137<br />
B. GÜDÜLERE YÖNELİK BİR REKLAM PROJESİNİN ANALİZİ ..................... 138<br />
SONUÇ ............................................................................................................................. 144<br />
KAYNAKÇA ................................................................................................................... 148<br />
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