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ïñtérkûltúråłna ìsträživanjá
The Fa bri ca tion of Iden tity
thro ugh the Lan gu a ge of Mass Me dia
SUM MARY: In the fol lo wing ar tic le, the aut hor exa mi nes whet her it is pos si ble
to con si der the pro gress of lan gu a ge and the de ve lop ment of the com mu nica
tion as two pa ral lel pro ces ses, as it is evi dent that a sig ni fi cant com po nent
of com mu ni ca tion has been put asi de due to mass me dia. The re fo re, in or der
to de ter mi ne whet her or not it is ju sti fi a ble to talk abo ut the de gra da tion of
me dia lan gu a ge and com mu ni ca tion, the aut hor in her work, re flects on the
ne ga ti ve ef fects of me dia and its in flu en ce on con tem po rary so ci ety. Spe cial
at ten tion is gi ven to the analysis of re a lity and iden ti ti es that are pro du ced
by mass me dia, and al so to the analysis of ways in which in di vi du als are rela
ted to them.
KEY WORDS: mass me dia, lan gu a ge of mass me dia, mass com mu ni ca tion, re a­
lity pro du ced by mass me dia, iden ti ti es fa bri ca ted by mass me dia.
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