La Loupe St. Anton, St. Christoph & Stuben am Arlberg No. 6

“The hotel was supposed
to represent
us: straightforward,
with little frills. ”
“The regulars like
the new concept and
the new guests also
find it interesting. ”
“It is our goal to
make Austrian
cuisine a highlight
of the holiday.”
*
We redesigned the wellness area with the small outdoor pool and
the three different saunas. Aside from that we also built a new
conservatory that reflects the Gasthof Post’s original architecture.
The kitchen and 40 guest rooms are all new, too.
L.L. The name was changed, too, the word “Après” was
added. This seemingly small change hints at a new market
orientation of the family-run hotel. What’s behind all this?
T.B. Before the renovations we thought a lot about: how
do we want to position ourselves? What are the main points
of focus in our house? During our research we realised that
there are more than 200 post hotels in Austria. And in order
to stand out a little bit we went in search for a new name.
Which is how, after careful consideration, we came up with
the “Après”, one the one hand because it’s the time “after”
the old post and “after” the Fritz family which ran the house
for decades. And “après” also stand for the moments after a
skiing or hiking day that our guests can enjoy with us –
while enjoying their spa programme or food. That makes