sportFACHHANDEL 08_2018 Leseprobe
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8.<strong>2018</strong> City Report<br />
City Report | RETAIL | 115<br />
Premiere in Vienna:<br />
The Austrians like XXL<br />
SPECIALIST SPORTS RETAIL AT THE HIGHEST LEVEL<br />
The Battle for Vienna<br />
Waltz,the court riding academy, and Sacher cake? Yes, it is all available in all its splendour. But the old clichés<br />
are no longer enough when describing Vienna. For decades the metropolis has missed almost every trend, and<br />
rather occupied itself with the faded glory of its Habsburg past. Now the town has awoken from its deep sleep,<br />
and is catching up on lost opportunities at high speed. And the specialist sports retail is actively involved …<br />
PHOTO: XXL<br />
Not only is Vienna popular among tourists and<br />
trend setters, it is also Austria’s top specialist<br />
sports retail metropolis. Especially topics<br />
such as outdoor and bikes push the branch. And<br />
Vienna’s specialist sports retail’s splendour reaches<br />
all the way to Graz, among others, as, for example,<br />
the city’s oldest mountain sports retailer Bergfuchs.<br />
Others, such as the Scandinavian large-scale retailer<br />
XXL, are soon going to follow suit to the pioneer ….<br />
Viennese specialist retail is thereby sunning itself in<br />
a healthy climate after the once strong dependence<br />
on snow sports has significantly been reduced.<br />
Not that the ski and snowboard business will be<br />
replaced, on the contrary: Austria is and will remain<br />
a winter sports nation. Sports retail was especially<br />
able to profit from that during the last good winter.<br />
But many retailers additionally gain points and can<br />
thereby attract winter sports fans, too, with all-year<br />
round sports disciplines such as hiking, and trend<br />
sports such as biking.<br />
With an annual turnover of 607 million, Intersport<br />
Austria was able to increase the previous<br />
year’s result by 13 per cent. Especially the city stores<br />
are booming but so is the rental business. All the<br />
important industries are in positive double figures<br />
(Bike +33%, Outdoor +23%, Ski Alpine +18%). The<br />
head of the association Mathias Boenke relates<br />
great expectations to the e-bike topic, which were<br />
already “true sales hits” during the last season, and<br />
have now been promoted to “lifestyle product of the<br />
year”. And that’s no wonder with an increase in sales<br />
by over 70 per cent! According to the Association<br />
of Sporting Goods Manufacturers and >>><br />
Text: Nicolas Kellner
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