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Battle for China's Past : Mao and the Cultural Revolution

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4 <strong>Mao</strong>, The Unknown Story: an<br />

intellectual sc<strong>and</strong>al<br />

Introduction: hyper-promotion of a book<br />

<strong>Mao</strong>: The Unknown Story by Jung Chang <strong>and</strong> Jon Halliday became a<br />

best seller soon after it was released in <strong>the</strong> UK, Australia <strong>and</strong> New<br />

Zeal<strong>and</strong> in 2005. The book was promoted by such media frenzy that<br />

one of <strong>the</strong> reviews by <strong>the</strong> British Guardian is titled ‘The book that will<br />

shake <strong>the</strong> world’. The BBC programme Off <strong>the</strong> Shelf – more commonly<br />

devoted to fiction – gave a ‘dramatic’ reading of excerpts of <strong>the</strong> book<br />

in a ‘voice dripping with cynicism <strong>and</strong> irony’ (Weil 2006). One of <strong>the</strong><br />

reviewers calls <strong>the</strong> book ‘a work of unanswerable authority. … <strong>Mao</strong> is<br />

comprehensively discredited from beginning to end in small ways <strong>and</strong><br />

large; a murderer, a torturer, an untalented orator, a lecher, a destroyer<br />

of culture, an opium profiteer, a liar’ (Hensher 2005).<br />

The Australian newspaper, a broadsheet paper, collected various<br />

trend-setting writers <strong>and</strong> journalists in Australia <strong>and</strong> asked <strong>the</strong>m to<br />

choose a 2005 Book of <strong>the</strong> Year. One of <strong>the</strong> choices by a senior journalist,<br />

Nicolas Rothwell is <strong>Mao</strong>: The Unknown Story. This is what he<br />

said: reading <strong>the</strong> book about ‘<strong>the</strong> 20th century’s most bloodstained<br />

dictator was a litmus event. … I cannot recall finishing a book that<br />

inspired in me such sharp feelings of nausea, horror <strong>and</strong> despair’<br />

(Rothwell 2005: R5)<br />

Jonathan Mirsky (2005a, 2005b), a seasoned journalist who writes<br />

<strong>for</strong> papers such as <strong>the</strong> British Observer <strong>and</strong> New York Times states that<br />

<strong>the</strong> book proves that <strong>Mao</strong> ‘was as evil as Hitler or Stalin, <strong>and</strong> did as<br />

much damage to mankind as <strong>the</strong>y did’. Montefiore (2005) declares,<br />

‘<strong>Mao</strong> is <strong>the</strong> greatest monster of <strong>the</strong>m all – <strong>the</strong> Red Emperor of China’.<br />

‘China’s Monster, Second to None’ is <strong>the</strong> title of ano<strong>the</strong>r review in <strong>the</strong><br />

New York Times (Kakutani 2005), whose author declares that <strong>the</strong> book<br />

makes ‘an impassioned case <strong>for</strong> <strong>Mao</strong> as <strong>the</strong> most monstrous tyrant of<br />

all times’. In <strong>the</strong> New York Times Book Review Nicholas D. Kristof<br />

(2005) declares <strong>the</strong> book is ‘magnificent biography’ <strong>and</strong> a ‘magisterial’<br />

work. The last Governor of Hong Kong, Chris Pattern, <strong>and</strong> <strong>the</strong><br />

influential German Spiegel declared <strong>the</strong>ir endorsement of <strong>the</strong> book.<br />

Andrew Nathan could not bring himself to endorse <strong>the</strong> blatant violation<br />

of scholarly norms in <strong>the</strong> book but still thinks <strong>the</strong> book contains<br />

jade (Nathan 2005). For Willliam Hutton (2005), an influential British<br />

political commentator:<br />

[ 65 ]

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