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Food-Service-Manual-for-Health-Care-Institutions

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<strong>Food</strong> <strong>Service</strong> <strong>Manual</strong> <strong>for</strong> <strong>Health</strong> <strong>Care</strong> <strong>Institutions</strong><br />

74<br />

Creating a CQI Culture<br />

To create a culture that fosters CQI, an organization or department must adhere to the principles<br />

<strong>for</strong> creating a participative culture as described in Chapter 2. Culture, identified as the way<br />

things get done in an organization, influences not only how employees view and per<strong>for</strong>m their<br />

jobs and how they work with colleagues but also how they view their customers and how they<br />

view quality.<br />

Principles That Drive a CQI Culture<br />

CQI requires the integration of quality and change management methods, practices, concepts,<br />

and beliefs into an organization’s current culture. Adopting any CQI process means integrating<br />

a focus on quality into all aspects of the organization, making it everyone’s priority. Three<br />

principles are essential to establishing a CQI culture:<br />

• Leadership and commitment from the top<br />

• Customer orientation and focus<br />

• Involvement of the total organization in improving quality <strong>for</strong> customer satisfaction<br />

Leadership and Commitment from the Top<br />

Ideally, an organizational culture that promotes CQI has commitment from top leadership,<br />

including the board and other management staff. CEOs who were interviewed spent an average<br />

of 17 percent of their workweek time directing or reviewing their organization’s CQI<br />

ef<strong>for</strong>ts. Each decade this percentage increases, mainly due to patients’ demands and surveying<br />

agencies’ standards. This type of commitment from upper leadership is necessary to sustain<br />

CQI. Leaders in CQI organizations recognize the need <strong>for</strong> employee participation and team<br />

building. Their role consists of coaching, teaching, facilitating, and empowering.<br />

Creating a CQI environment takes structure, planning, training, trust, patience, rewarding<br />

positive change, and most important, time. Developing a CQI culture can take five to ten years,<br />

which is not surprising considering the complexity of most health care organizations. For suggestions<br />

on creating a participative environment that empowers employees and fosters teamwork,<br />

see chapters 2 and 6.<br />

Gauging commitment from the top may include assembling leadership profiles of all managers<br />

and their leadership philosophies and practices. Once the profiles are completed and<br />

assessed, training sessions can be developed to address specific areas and move managers<br />

toward participative leadership. Some of these areas may include team building, change management,<br />

coaching <strong>for</strong> quality-oriented per<strong>for</strong>mance, and developing a customer orientation.<br />

Starting at the management level be<strong>for</strong>e introducing CQI to an entire organization is important;<br />

without top-level commitment and support, employees become frustrated in their<br />

attempts to practice CQI.<br />

Leadership commitment must be ongoing, even after employee CQI practices have been<br />

implemented. Employees need time to attend scheduled team meetings and carry out improvement<br />

plans. Nutrition and food service managers may find it difficult to encourage employee<br />

involvement without first leading a few teams as success models. Management is responsible<br />

<strong>for</strong> providing structure by ensuring that all employees participate in training sessions and<br />

understand their role in achieving customer satisfaction.<br />

Customer Orientation and Focus<br />

A customer-focused organization recognizes the need to identify and exceed customers’ expectations.<br />

An organization focused on quality improvement recognizes that the purpose of<br />

improvement is to provide the best service at the lowest possible cost and that without this<br />

value-driven goal, customer orientation is futile. Potential customers—individual patients,<br />

physicians, and managed care organizations—have choices when it comes to selecting health

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